The document provides an editorial calendar for 2008 for MACS magazine ACTION, which publishes seven issues annually. It lists the issue themes and deadlines for insertion orders and ads. It also provides information about ACTION's distribution of 13,000 copies per issue to MACS members and a rotating list of qualified HVAC professionals, totaling 79,000 recipients annually. Standard ad sizes and a two-page spread layout are defined.
The document summarizes the author's experience test driving various new vehicles at the IMPA Test Days event in September 2010. Some of the vehicles he drove and provided brief impressions of included the Hyundai Genesis Coupe 2.0 TR Spec, Mazda3 2.5 Five Door, Camaro SS, Mustang GT, Dodge Challenger RT, and Lexus ISF. The author concluded that while all the vehicles served their individual missions well, some were more enjoyable to drive than others.
This document provides information on automotive air conditioning and cooling systems for vehicle owners. It discusses the key components and operation of cooling systems, including water pumps, thermostats, radiators, heater cores, and engine cooling fans. It also outlines common problems that can occur with these components, such as leaks, blockages, and failures. The document emphasizes the importance of regular maintenance like coolant flushes to prevent issues. Finally, it reviews air conditioning systems next, covering components like compressors, condensers, evaporators, and how refrigerants and lubricants work in A/C systems.
The Mobile Air Conditioning Society (MACS) is a 501(c)6 nonprofit trade association that represents the global automotive aftermarket mobile air conditioning and heat transfer industry. MACS publishes a monthly member service report and bimonthly magazine called MACS Action with a global Spanish language issue. It also offers mobile air conditioning training and certification through webinars and events across North America.
The document discusses a faulty air conditioning system in a 2006 Toyota Camry that was incorrectly diagnosed as a bad clutch relay. In reality, the problem was a broken wire between the relay and the dual pressure switch. It then discusses common causes of broken wires in vehicles and introduces two new relay test kits that can help technicians more accurately diagnose relay and circuit issues.
This article discusses whether independent auto repair shops should offer air conditioning services on weekends. It notes that most independent shops are closed on weekends while franchised shops are often open. The article considers arguments for and against offering weekend service and suggests shops evaluate their business needs. It also explains how "eco modes" in new vehicles can impact air conditioning system operation and troubleshooting.
The document provides information about ACTION Magazine, including:
- It will publish 8 issues in 2011, with the April issue being in Spanish and having a distribution of 10,000.
- It reaches 13,000 mobile A/C and engine cooling professionals each issue and delivers sales leads directly to advertisers.
- 72% of readers describe their job as owning their own business and 38% do at least 30% of their service work in A/C repair.
MACS is inviting technicians to a training clinic on compressor replacement procedures in Montreal on May 18th. The clinic will provide information to help technicians properly replace compressors and avoid comebacks, increasing customer satisfaction. It will cost $65 for non-members or $45 for MACS members to attend and will cover the key steps technicians should and should not be doing when installing a new compressor. Pre-registration is required by May 13th.
The document summarizes the author's experience test driving various new vehicles at the IMPA Test Days event in September 2010. Some of the vehicles he drove and provided brief impressions of included the Hyundai Genesis Coupe 2.0 TR Spec, Mazda3 2.5 Five Door, Camaro SS, Mustang GT, Dodge Challenger RT, and Lexus ISF. The author concluded that while all the vehicles served their individual missions well, some were more enjoyable to drive than others.
This document provides information on automotive air conditioning and cooling systems for vehicle owners. It discusses the key components and operation of cooling systems, including water pumps, thermostats, radiators, heater cores, and engine cooling fans. It also outlines common problems that can occur with these components, such as leaks, blockages, and failures. The document emphasizes the importance of regular maintenance like coolant flushes to prevent issues. Finally, it reviews air conditioning systems next, covering components like compressors, condensers, evaporators, and how refrigerants and lubricants work in A/C systems.
The Mobile Air Conditioning Society (MACS) is a 501(c)6 nonprofit trade association that represents the global automotive aftermarket mobile air conditioning and heat transfer industry. MACS publishes a monthly member service report and bimonthly magazine called MACS Action with a global Spanish language issue. It also offers mobile air conditioning training and certification through webinars and events across North America.
The document discusses a faulty air conditioning system in a 2006 Toyota Camry that was incorrectly diagnosed as a bad clutch relay. In reality, the problem was a broken wire between the relay and the dual pressure switch. It then discusses common causes of broken wires in vehicles and introduces two new relay test kits that can help technicians more accurately diagnose relay and circuit issues.
This article discusses whether independent auto repair shops should offer air conditioning services on weekends. It notes that most independent shops are closed on weekends while franchised shops are often open. The article considers arguments for and against offering weekend service and suggests shops evaluate their business needs. It also explains how "eco modes" in new vehicles can impact air conditioning system operation and troubleshooting.
The document provides information about ACTION Magazine, including:
- It will publish 8 issues in 2011, with the April issue being in Spanish and having a distribution of 10,000.
- It reaches 13,000 mobile A/C and engine cooling professionals each issue and delivers sales leads directly to advertisers.
- 72% of readers describe their job as owning their own business and 38% do at least 30% of their service work in A/C repair.
MACS is inviting technicians to a training clinic on compressor replacement procedures in Montreal on May 18th. The clinic will provide information to help technicians properly replace compressors and avoid comebacks, increasing customer satisfaction. It will cost $65 for non-members or $45 for MACS members to attend and will cover the key steps technicians should and should not be doing when installing a new compressor. Pre-registration is required by May 13th.
1) The document discusses the application of big data in the energy service industry, specifically in energy efficiency and demand-side management. It provides context on big data, including its key characteristics of volume, variety, velocity, and value.
2) Two case studies are presented: the first examines applying big data to analyze electrical energy consumption at a coffee processing factory in Uganda. Detailed load profiles, consumption patterns, and a regression model are shown to identify opportunities to improve efficiency.
3) The second case discusses using energy monitoring systems and demand response programs to shift energy usage and reduce costs. Installing such systems can achieve energy savings of around 10%.
Today’s data centers are virtualized, dynamic and more integral to business success
than ever. In these environments, power demands are growing increasingly volatile and vital to infrastructure and business performance.
For more information, visit: http://nimsoft.com/solutions/nimsoft-monitor/dcim/ecometer.html.
BBWF Economics of Small Cells and Backhaul Oct1812Sue Rudd
The document discusses the economics of small cells and backhaul. It notes that mobile data traffic is exploding, especially in Asia Pacific. Small cells can help solve capacity issues by providing 9-15x capacity growth through spatial reuse. They also help extend the life of 3G networks. Public femtocells will initially dominate small cell shipments but will be overtaken by picocells. Small cells create new challenges for backhaul due to their topology, but solutions include smart backhaul, QoS, synchronization, and SDN. Meeting traffic demands will require over $35 billion in backhaul investments by 2017. While small cells provide opportunities, their deployment challenges network backhaul.
PHARMA-How to Identify NI & LCM from IMS dataWalid Saafan
This document presents the Comers To the Market (CTM) tool, which analyzes new introductions and life cycle management products in the market. CTM extracts data from IMS Dataview reports into an Excel tool to differentiate between new introductions and LCMs. It provides information on products, sales, launch dates, and allows filtering by therapeutic class or company. The tool delivers insights for Novartis Egypt and Saudi Arabia to track competitors and market dynamics for planning purposes. It is considered easy to use and adapt across markets to support marketing and management in analyzing the pharmaceutical market.
ERCOT is experiencing increasing electricity demand due to population growth in Texas. ERCOT forecasts peak demand could reach over 68,000 MW by 2022, up from the 2011 peak of 68,379 MW. ERCOT also faces challenges ensuring adequate generation capacity as some power plants retire. Drought conditions have reduced the availability of hydroelectric power generation and increased electricity demand for cooling. ERCOT continues working to expand the electric grid and promote additional power plant development to reliably meet Texas' growing electricity needs.
The Advanced Distribution Management System – ADMS – brings together distribution management system (DMS), supervisory control and data acquisition (SCADA) and outage management system (OMS) technologies , along with control room applications, on one, secure platform with a single user interface. With this comprehensive mission critical solution, the electric utility can monitor, analyze and control the distribution network to improve the level and quality of service.
At its core is the network model representing the as-operated state and based on the as-built state defined by the geographic information system (GIS). A load flow algorithm responds quickly to data sourced from throughout the network to analyze the balanced, unbalanced and dynamically changing network in real time. Users across the network – operators, dispatchers, management, planning engineers and others – have consistent visualization of model results in geographic, schematic and single-line diagram views. State estimation validates viewed data and estimates non-telemetered points to achieve a complete network representation.
With this accurate network model and a portfolio of robust functionalities, the utility is empowered with continuous, real-time analysis of the operational state of the network that enables self-healing capabilities. Demand can be managed through reduction of technical losses; by forecasting near-term load and applying volt/VAR control for peak shaving; and by securely integrating and managing distributed energy resources, including energy storage, to flatten the daily load curve. These and other options enabled by ADMS are key to managing demand in the face of increasing energy usage, surging energy costs and network infrastructure instability due to aging.
The ADMS represents the evolution of control room technology that will help utilities mobilize to meet increasing consumer demand and environmental obligations and reap many of the benefits all stakeholders expect from their smart grid investments.
ARC's Larry O'Brien Process Automation Presentation @ ARC Industry Forum 2010ARC Advisory Group
ARC's Larry O'Brien Process Automation Presentation @ ARC Industry Forum 2010 in Orlando, FL.
Using Process Automation to Optimize Energy Consumption
The Cost of Energy
How Well is Energy Managed in Today’s Plants?
Using Your Process Automation Infrastructure
with an Eye Toward Optimizing Energy
Consumption
The Business Value of Integrated Power &
Automation
Enabling Technologies
Training Your People and Managing Knowledge
Moving Forward
Steven Hauser India Delegation May162011chandyGhosh
This document discusses smart grid technology and the transition to more modern electricity systems. It summarizes that today's electricity system is largely electromechanical, follows demand, and has aging infrastructure. The vision for the 21st century system is that it will be information-rich, use distributed and automated operations, prioritize clean energy, have ubiquitous storage, and enable high user participation. It then provides examples of smart grid technologies like smart meters, electricity storage, and tools for visualizing power flows that can help modernize the grid.
Only 8–12% of customers report a power outage to their utility. Utilities that integrate Automated Metering Systems (AMI) data into outage management systems receive faster and more accurate reports about power outages, can better predict the extent of the outage, and more reliably verify service restoration. This paper discusses practical considerations when integrating AMI for outage management, including compliance testing, data quantity and quality, analysis issues, and best practices learned from experience.
McKesson Provider Technologies provides various healthcare IT solutions. The document discusses:
1. Over 112,000 users log into the Physician Portal 3.4 million times per month and 1,500,000 clinicians rely on clinical documentation automation.
2. McKesson's systems store 300 million medical exams, issue 650,000 bar code scanning warnings per week, and last year processed 274 million claims worth $148 billion.
3. McKesson is focusing on driving physician connectivity through e-prescribing, full electronic health records, and connecting hospitals to the broader physician community.
1) The document discusses the application of big data in the energy service industry, specifically in energy efficiency and demand-side management. It provides context on big data, including its key characteristics of volume, variety, velocity, and value.
2) Two case studies are presented: the first examines applying big data to analyze electrical energy consumption at a coffee processing factory in Uganda. Detailed load profiles, consumption patterns, and a regression model are shown to identify opportunities to improve efficiency.
3) The second case discusses using energy monitoring systems and demand response programs to shift energy usage and reduce costs. Installing such systems can achieve energy savings of around 10%.
Today’s data centers are virtualized, dynamic and more integral to business success
than ever. In these environments, power demands are growing increasingly volatile and vital to infrastructure and business performance.
For more information, visit: http://nimsoft.com/solutions/nimsoft-monitor/dcim/ecometer.html.
BBWF Economics of Small Cells and Backhaul Oct1812Sue Rudd
The document discusses the economics of small cells and backhaul. It notes that mobile data traffic is exploding, especially in Asia Pacific. Small cells can help solve capacity issues by providing 9-15x capacity growth through spatial reuse. They also help extend the life of 3G networks. Public femtocells will initially dominate small cell shipments but will be overtaken by picocells. Small cells create new challenges for backhaul due to their topology, but solutions include smart backhaul, QoS, synchronization, and SDN. Meeting traffic demands will require over $35 billion in backhaul investments by 2017. While small cells provide opportunities, their deployment challenges network backhaul.
PHARMA-How to Identify NI & LCM from IMS dataWalid Saafan
This document presents the Comers To the Market (CTM) tool, which analyzes new introductions and life cycle management products in the market. CTM extracts data from IMS Dataview reports into an Excel tool to differentiate between new introductions and LCMs. It provides information on products, sales, launch dates, and allows filtering by therapeutic class or company. The tool delivers insights for Novartis Egypt and Saudi Arabia to track competitors and market dynamics for planning purposes. It is considered easy to use and adapt across markets to support marketing and management in analyzing the pharmaceutical market.
ERCOT is experiencing increasing electricity demand due to population growth in Texas. ERCOT forecasts peak demand could reach over 68,000 MW by 2022, up from the 2011 peak of 68,379 MW. ERCOT also faces challenges ensuring adequate generation capacity as some power plants retire. Drought conditions have reduced the availability of hydroelectric power generation and increased electricity demand for cooling. ERCOT continues working to expand the electric grid and promote additional power plant development to reliably meet Texas' growing electricity needs.
The Advanced Distribution Management System – ADMS – brings together distribution management system (DMS), supervisory control and data acquisition (SCADA) and outage management system (OMS) technologies , along with control room applications, on one, secure platform with a single user interface. With this comprehensive mission critical solution, the electric utility can monitor, analyze and control the distribution network to improve the level and quality of service.
At its core is the network model representing the as-operated state and based on the as-built state defined by the geographic information system (GIS). A load flow algorithm responds quickly to data sourced from throughout the network to analyze the balanced, unbalanced and dynamically changing network in real time. Users across the network – operators, dispatchers, management, planning engineers and others – have consistent visualization of model results in geographic, schematic and single-line diagram views. State estimation validates viewed data and estimates non-telemetered points to achieve a complete network representation.
With this accurate network model and a portfolio of robust functionalities, the utility is empowered with continuous, real-time analysis of the operational state of the network that enables self-healing capabilities. Demand can be managed through reduction of technical losses; by forecasting near-term load and applying volt/VAR control for peak shaving; and by securely integrating and managing distributed energy resources, including energy storage, to flatten the daily load curve. These and other options enabled by ADMS are key to managing demand in the face of increasing energy usage, surging energy costs and network infrastructure instability due to aging.
The ADMS represents the evolution of control room technology that will help utilities mobilize to meet increasing consumer demand and environmental obligations and reap many of the benefits all stakeholders expect from their smart grid investments.
ARC's Larry O'Brien Process Automation Presentation @ ARC Industry Forum 2010ARC Advisory Group
ARC's Larry O'Brien Process Automation Presentation @ ARC Industry Forum 2010 in Orlando, FL.
Using Process Automation to Optimize Energy Consumption
The Cost of Energy
How Well is Energy Managed in Today’s Plants?
Using Your Process Automation Infrastructure
with an Eye Toward Optimizing Energy
Consumption
The Business Value of Integrated Power &
Automation
Enabling Technologies
Training Your People and Managing Knowledge
Moving Forward
Steven Hauser India Delegation May162011chandyGhosh
This document discusses smart grid technology and the transition to more modern electricity systems. It summarizes that today's electricity system is largely electromechanical, follows demand, and has aging infrastructure. The vision for the 21st century system is that it will be information-rich, use distributed and automated operations, prioritize clean energy, have ubiquitous storage, and enable high user participation. It then provides examples of smart grid technologies like smart meters, electricity storage, and tools for visualizing power flows that can help modernize the grid.
Only 8–12% of customers report a power outage to their utility. Utilities that integrate Automated Metering Systems (AMI) data into outage management systems receive faster and more accurate reports about power outages, can better predict the extent of the outage, and more reliably verify service restoration. This paper discusses practical considerations when integrating AMI for outage management, including compliance testing, data quantity and quality, analysis issues, and best practices learned from experience.
McKesson Provider Technologies provides various healthcare IT solutions. The document discusses:
1. Over 112,000 users log into the Physician Portal 3.4 million times per month and 1,500,000 clinicians rely on clinical documentation automation.
2. McKesson's systems store 300 million medical exams, issue 650,000 bar code scanning warnings per week, and last year processed 274 million claims worth $148 billion.
3. McKesson is focusing on driving physician connectivity through e-prescribing, full electronic health records, and connecting hospitals to the broader physician community.
2. 2008 Editorial Calendar
Deadline Dates
MACS Publishes Seven Issues Annually
Issue Insertion Order Ad
Deadline Deadline
January/February 11/26/07 12/3/07
Education and Training
March/April 1/25/08 2/4/08
2008 Convention and Trade Show Review
May 3/24/08 4/1/08
Refrigerants
June 4/28/08 5/1/08
Electronics, Diagnostics and Testing
July/August 5/26/08 6/1/08
Heavy Duty and Off Road
September/October 7/28/08 8/1/08
Engine Cooling and Heat Exchange
November/December 9/22/08 10/1/08
Essential Tools /Product Showcase/ Convention Preview
Per issue distribution 13,000
Seven issue total distribution
79,000
2 AC T I O N • 2008 Editorial Calendar
3. ACTION Distribution
98% Due to MACS membership and our role as
87% a Section 609 certification provider, MACS
has a large and valuable database of well
60% over 100,000 qualified mobile air condition-
54%
ing and engine cooling system profession-
als. To leverage that valuable resource,
50% MACS rotates its ACTION magazine mailing
database to provide 11,000 new readers
for 13,000 total distribution each issue.
I 98% Male
Each issue of MACS ACTION magazine is
I 87% List Their Position as “Owner” or “Manager”
mailed to 13,000 readers. This is more
I 60% List Their Business as an Independent Repair Shop than any other mobile air conditioning and
I 54% List at Least 40% of Their Business as Mobile A/C Repair engine cooling industry publication.
I 50% Employ at Least 3 Technicians MACS ACTION sends 2000 copies consis-
*All data compiled from 2006 ACtion Advertiser Reader Responses tently to MACS members and subscribers
and then rotates through our database to
send 11,000 copies to different readers
with each issue resulting in an annual dis-
tribution of 79,000 qualified A/C profession-
als. A seven-issue buy in ACTION offers you
a huge competitive advantage over any
other mobile A/C and heat transfer publica-
tion.
FEATURES DEPARTMENTS
ACTION magazine is much more than a trade association news mag- editorial includes regular departments:
azine for the Mobile Air Conditioning Society (MACS) Worldwide.
ACTION is the journal of record for the professional in the growing Member Shop Profile Around the Industry
global mobile A/C industry and changing heat transfer and engine
cooling system marketplace. Association News Classified
The winner of twenty-three editorial awards for excellence, and an
People on the Move New Products &
ASBPE design award, ACTION has access to the design, service and Services
repair experts in automotive, heavy-duty, off-road, and bus mobile
Legislative &
A/C, heat transfer and engine cooling industries. Regulatory Safety Check
SHIP AD MATERIALS TO: On the Cover:
“My Point is....” by Will Enns.Will is a self-taught watercolorist
MACS Worldwide who creates illustrations, theme art, portraiture, cartoons and sketches.
His accurate eye, wry wit and masterful command of light can charge
Attn: Laina Casey his work with realism, humor or touching emotion.
His artistic view is unusual, too: “I don't want to be taken seriously.
225 South Broad Street, The art world is too constipated already.”
Will claims to only know enough about cars to break them, and
Lansdale, PA 19446 once made a poorly-running car stop working altogether. He and his
wife Dolly live in Summerland, British Columbia.Will’s art was
(215) 631-7020 x 302 chosen for the cover of ACTION’s January, 2007 Convention issue.
To see more of Will's work, visit www.willenns.com.
AC T I O N • 2008 Editorial Calendar 3
4. Ad Sizing Requirements
Standard Ad Sizes Width (inches) Depth (inches)
Publication Trim Size 8-3/8 10-7/8
Full Page (live area) 7-7/8 10-3/8
Full Page Bleed 8-5/8 11-1/8
2/3 Page Vertical 4-3/8 9-7/8
1/2 Page Island 4-7/8 7-3/8
1/2 Page Horizontal 7-3/8 4-7/8
Full Page:
1/2 Page Vertical 3-5/8 9-7/8 7-7/8” x 10-3/8”
1/3 Page Vertical 2-1/2 9-7/8 Trim Size:
1/3 Page Square 4-7/8 4-7/8 8-3/8” x 10-7/8”
1/4 Page 3-1/2 4-7/8 Full Page
1/6 Page Vertical 2-3/8 4-7/8 with Bleed:
8-5/8” x 11-1/8”
1/6 Page Horizontal 4-7/8 2-3/8
1/12 Page Square 2-3/8 2-3/8
Two Page Spread Width (inches) Depth (inches)
Trim Size 16-3/4 10-7/8 Two Page Spread
Trim Size: 16-3/4” X 10-7/8”
Bleed Size 17 11-1/8 Bleed Size: 17” X 11-1/8”
Live Area 16-1/4 10-3/8 Live Area: 16-1/4” X 10-3/8”
Bleed: Conversion Chart:
If your ad includes a bleed, please Inches Decimals
allow at least a 1/8 inch bleed on all 1/8 .125
sides intended to bleed off the edge 3/8 .375 2/3 Page 1/2 Page
of the page. 5/8 .625 Vertical Vertical
4-3/8” 3-5/8”
7/8 .875 x x
Live Matter: 1/2 .5 9-7/8” 9-7/8”
Please keep all live matter at least 1/4 .25
1/4 inch away from the trim. 3/4 .75
1/2 Page
Island
1/2 Page 4-7/8”
Horizontal x
7-3/8” x 4-7/8” 7-3/8”
1/12 Page 1/3 Page
Square Vertical
2-3/8” x 2-3/8” 2-1/2” x 9-7/8”
1/6 Horizontal
4-7/8” x 2-3/8”
1/6V 1/4 Page
1/3 Page 2-3/8” 3-1/2”
Square x x
4-7/8” x 4-7/8” 4-7/8” 4-7/8”
4 AC T I O N • 2008 Editorial Calendar
6. MACS ACTION Contact Information
Editorial Advertising Sales Production
Jim Taylor Marion J. Posen Laina Casey
Editor VP Sales and Marketing Design and Graphics Mgr.
225 S. Broad St. 225 S. Broad St. 225 S. Broad St.
Lansdale, PA 19446 Lansdale, PA 19446 Lansdale, PA 19446
jt@macsw.org marion@macsw.org mcasey@macsw.org
(215) 631-7020 x 315 (215) 631-7020 x 304 (215) 631-7020 x 302
Creative Advertising in ACTION
MACS offers additional Outside the Page The cost to glue in the CD and distribute it ACTION Reader Response
advertising opportunities for visibility in through ACTION magazine is $3200 gross for When you advertise in ACTION , reader
ACTION an insertion ready CD. If necessary, MACS response information will be e-mailed directly
can aid in the CD production process. The to you from interested readers. Visit MACS’
ACTION Poster Option production cost will depend on the materials homepage at www.macsw.org to try out the
Have MACS or your creative team create an incorporated into the disc and number of discs automated electronic reader response sys-
engine cooling or mobile A/C component or created. tem. The reader reply card can be sponsored;
product poster to be inserted into the maga- the cost is $2500 gross and must be a seven-
zine for use in repair shops and to educate ACTION Postcard Reader Reply issue commitment.
technicians and consumers. Do you want to build your customer lead data-
base? Consider a tear-out postcard with read- MACS Direct Mail
The poster measures 17” x 22” (larger sizes er reply information to request a catalog or Several member companies look to MACS to
available). When the poster is folded down to enter a contest. The postcard should be deliv- run a managed mail campaign to distribute
81/2”x11” it creates space for four full page ered to MACS production and postage ready. catalogs and product information. Determine
color ads. Cost $10,000 gross for exclusive The cost to distribute the postcard through the the number of recipients of your collateral
sponsorship, plus printing. magazine is $900 gross. material and MACS will work with a fulfillment
house to mail the material using the MACS
Additional posters can be printed in quantities ACTION Product Insert database. MACS has over 80,000 qualified
for sales reps to distribute to customers for a An 11” x 17” two-sided insert of product-spe- technician leads worldwide. The weight of the
quantity-based fee. cific photos can give customers an instanta- material determines the postage and fulfill-
neous snapshot of your product line and part ment cost.
ACTION CD Tip-in numbers. MACS’ printer can print the insert
Consider putting your entire product catalog and attach it into the magazine. The gross
on a CD and gluing it into ACTION magazine. cost is $5500.
6 AC T I O N • 2008 Editorial Calendar
7. Guidelines for Materials
NOTE: All of the following MUST be strictly followed when submitting ads.
Bleeds • QuarkXpress 6.5 • Zip 100
Bleed size is 8-5/8 by 11-1/8 inches (8 3/8” x • Illustrator 11 EPS • 3-1/2-inch floppy disk
10 7/8” plus 1/8” bleed all four sides). For ads • Photoshop 8, layers flattened, • E-mail (to mcasey@macsw.org)
which bleed, keep live matter 3/8-inch from 300 dpi or higher at • Files may also be uploaded to
top, bottom and both sides of trim edge. For 100% for digital images. the ACTION FTP site upon request.
ads not intended to bleed, allow 1/4 inch safe- Save all files as CMYK. Convert all RGB or Call for details. (215) 631-7029
ty margin on all sides for live matter. Pantone® colors to CMYK. Include all fonts
used, both printer and screen fonts, Adobe Film
Type 1. No TrueType fonts. ACTION is printed direct-to-plate. Conversion
Color
All logos, scans and other color elements of mechanicals or other work will be billed.
must be CMYK (process) for 4-color output. Call the MACS office for details and pricing.
Please Include
Printing • All linked files
Paper stock: 50# gloss text. • Matchprint proof (color) or laser
Binding: Saddle-stitched. proof (for black and white ads)
Proofing: A complete proof must be furnished • A print-out of the disc contents
for all ads. In addition, one complete set of • A signed insertion order
color calibrated proofs or color match prints • Contact name in case of
must be furnished with 4-color material. The missing elements or corrupt files.
publisher assumes no liability on color repro- Application Guidelines:
duction if color calibrated proofs are not fur- The following formats cannot be accepted:
nished with supplied material. Microsoft Publisher, Web graphics, Corel
Draw, Word, GIF, Compuserve, BMP,
Ad Makeup and Alterations Layered Photoshop PSD or AOL.Art.
We want to help make your ad look its best.
ACTION can create custom ads with 30 days
notice in advance of the Ad Materials dead-
line. Contact us for estimated prep costs.
Necessary ad alterations will be charged.
Electronic Media Compression
Use only .ZIP compression for PC files and
.SIT (Stuffitt) compression for Macintosh files.
File Types
Mac files preferred.
We will accept only the following formats: Adobe .PDF files
Ads supplied as .PDFs cannot be guaranteed to
be reproduced in high quality. If you must sub-
mit a full page ad in .PDF format, please contact
the MACS office for a ACTION-specific Distiller
Job Option file. Press Optimized or PDF-X file
format or higher is required. Please include 1/8”
bleed in file if used.
Media
All files should be submitted on one of the fol-
lowing media:
• DVD-ROM
• CD-ROM
AC T I O N • 2008 Editorial Calendar 7