Презентация мастерской С.В.Мирошниченко (выпуск 2008 г.)
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Издание 2007 года
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The document outlines the process of creating a logo and title for a production company called "G". Stage 1 involves initial sketches. Stage 2 presents the idea that "G" represents the first letter of the owner's name and resembles a power button, symbolizing the start of the media industry. Stage 3 and 4 analyze how the logo and title fit within the market. The analysis finds that while the power button idea has been used, it remains fresh for media. To emphasize the idea, the logo must be minimalistic and connected to media. A minimal "G" title is best. The final logo centers the G power sign and adds "rec" and "play" buttons to represent the company's activities of recording and playback.
Ross speaks
Ross expresses regret for using his water bottle so many times in the past, but then decides he will continue using it. The bottle tells him that's okay. Ross leaves and gives the bottle to the cashier Jimmy to refill for free using tap water, as advertised by the TapIt app and website. Jimmy refills the bottle from the tap.
She speaks
Ross sits nervously in a cafe listening to a voiceover of someone expressing feelings of emptiness and a need for change. When the voiceover bottle asks if Ross will refill it, he takes it to the cashier Jimmy who refills it for free using tap water. The voiceover encourages downloading the TapIt app to easily find places to refill water bottles on the go.
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