David Castro documented his observations of summer car sales promotions in the United States in 2005. He saw that General Motors, Ford, and Chrysler offered "Employees Prices" which increased sales by 41% in July 2005. Many brands also had stock clearance sales with discounts on leftover models from the year. Car companies engaged in extensive advertising and publicity campaigns to promote their summer sales events and new vehicle launches.
This document summarizes American and foreign car manufacturers. It discusses the top American brands Cadillac, Chevrolet, and Ford, and notes that American cars are struggling financially. It also profiles top foreign manufacturers including Audi, Acura, BMW, and Mercedes Benz, and states that foreign cars now outsell American cars. The document provides brief histories and best selling models for each manufacturer.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniSocialMedia.org
In her BlogWell Dallas presentation, BMW's Social Media & Emerging Technologies Manager, Kate Alini, talks about how they engage and reward fans through Ultimate experiences.
She shares examples of how they engaged super fans of their brand, and gives the results and key takeaways from their #Un4gettable Weekend social media campaign.
The document summarizes the history and marketing of the Mini brand. It discusses how Sir Alec Issigonis launched Mini in 1959 and introduced the Mini Cooper in 1961. BMW later acquired Rover Group, which owned Mini, in 1994. The document profiles Mini's target customers as affluent, young, urban individuals and outlines its competitors like the Volkswagen Beetle, Fiat 500, and Honda Fit. It also provides details on Mini's global sales channels, advertising campaigns, and employee reviews of working for BMW, which owns Mini.
Aston Martin is a British luxury sports car manufacturer founded in 1913. Some key events in Aston Martin's history include racing success in the 1920s and 1930s, acquisition by David Brown in 1947 which expanded production, and the iconic DB5 model of 1963 which was featured in the James Bond film Goldfinger. Aston Martin has had multiple changes in ownership over the decades and now produces high-performance luxury sports cars at its headquarters in the UK.
The Aston Martin has origins dating back to 1914 and over 100 years of continuous production, a record for specialist automobile producers. Few companies have had such a long, independent life as Aston Martin, withstanding several crises but recovering each time. No other company has maintained such consistent focus on high-quality, racing-inspired sports cars and grand touring models as Aston Martin.
Henry Ford was an American industrialist and business magnate who founded Ford Motor Company. He was born on a farm in Michigan in 1863 and showed an early interest in machinery. After working as an engineer, Ford designed and built several prototypes that led to the production of the Model T automobile. Ford Motor Company was incorporated in 1903 and the Model T was introduced in 1908, becoming the first affordable automobile for middle-class Americans. Mass production techniques like the assembly line allowed Ford to continually reduce the car's price while increasing wages for workers, driving the car's popularity. By 1927 over 15 million Model T's had been sold before it was replaced by the Model A.
This document summarizes American and foreign car manufacturers. It discusses the top American brands Cadillac, Chevrolet, and Ford, and notes that American cars are struggling financially. It also profiles top foreign manufacturers including Audi, Acura, BMW, and Mercedes Benz, and states that foreign cars now outsell American cars. The document provides brief histories and best selling models for each manufacturer.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniSocialMedia.org
In her BlogWell Dallas presentation, BMW's Social Media & Emerging Technologies Manager, Kate Alini, talks about how they engage and reward fans through Ultimate experiences.
She shares examples of how they engaged super fans of their brand, and gives the results and key takeaways from their #Un4gettable Weekend social media campaign.
The document summarizes the history and marketing of the Mini brand. It discusses how Sir Alec Issigonis launched Mini in 1959 and introduced the Mini Cooper in 1961. BMW later acquired Rover Group, which owned Mini, in 1994. The document profiles Mini's target customers as affluent, young, urban individuals and outlines its competitors like the Volkswagen Beetle, Fiat 500, and Honda Fit. It also provides details on Mini's global sales channels, advertising campaigns, and employee reviews of working for BMW, which owns Mini.
Aston Martin is a British luxury sports car manufacturer founded in 1913. Some key events in Aston Martin's history include racing success in the 1920s and 1930s, acquisition by David Brown in 1947 which expanded production, and the iconic DB5 model of 1963 which was featured in the James Bond film Goldfinger. Aston Martin has had multiple changes in ownership over the decades and now produces high-performance luxury sports cars at its headquarters in the UK.
The Aston Martin has origins dating back to 1914 and over 100 years of continuous production, a record for specialist automobile producers. Few companies have had such a long, independent life as Aston Martin, withstanding several crises but recovering each time. No other company has maintained such consistent focus on high-quality, racing-inspired sports cars and grand touring models as Aston Martin.
Henry Ford was an American industrialist and business magnate who founded Ford Motor Company. He was born on a farm in Michigan in 1863 and showed an early interest in machinery. After working as an engineer, Ford designed and built several prototypes that led to the production of the Model T automobile. Ford Motor Company was incorporated in 1903 and the Model T was introduced in 1908, becoming the first affordable automobile for middle-class Americans. Mass production techniques like the assembly line allowed Ford to continually reduce the car's price while increasing wages for workers, driving the car's popularity. By 1927 over 15 million Model T's had been sold before it was replaced by the Model A.
El documento presenta resúmenes de varias canciones relacionadas con el verano, describiendo sus letras, melodías y videos musicales. La mayoría hablan de amor, playa, sol y actividades de verano como bailar y pasar tiempo con amigos.
This document discusses the four seasons - winter, spring, summer, and fall. It provides details about the typical weather, activities, and timeframe for each season. Interactive elements like games and videos are included to help teach about the characteristics of each season.
This document contains a list of vocabulary related to summer holidays and beach activities. It includes common nouns like "beach", "sun cream", and "swimming trunks" as well as verbs like "sunbathe" and "swim". It also provides common summer holiday expressions in English and Spanish. Finally, it discusses the grammar structure "be going to" and includes some summer idioms like "make hay while the sun shines" and "an Indian summer". The purpose is to help learn vocabulary for discussing summer holidays in English.
Željka Ljubišić and Gorica Kostić It's summer time Maja Jerkovic
Theme-Based Instruction in Teaching English to Young Learners 2014-2016 Faculty of Education in Jagodina in cooperation with Embassy of the USA in Belgrade
Gorica Kostić, Primary School Marija Bursać, Belgrade
Summer is the hottest season between spring and autumn, with the longest days and shortest nights. It is warm because the earth is directly facing the sun during this time. Most people associate summer with fun activities like picnics and visiting beaches or parks as schools are on break and offices are less busy. People wear light, cool clothing and fruits like apricots and strawberries ripen.
Grace Sanders explains that summer has always been her favorite season since childhood. She enjoyed playing with her sister in their pool or sprinkler at home. She also loved visiting her grandmother's lake house where she would swim, make sandcastles, and go fishing with her family. As she grew older, camping and boating with friends and family became summer traditions she looked forward to each year. She cites warm weather, longer days, family reunions, parties with friends, and her town's annual festival as reasons why summer holds special memories and remains her favorite time of year.
The document contains several quotes about summer - how people take pictures to prove they experienced it, how happiness can make the seasons indistinguishable, and how a summer sun and song are worth enjoying. It also references the power summer has to make people suffer yet enjoy it, how missing summer roses means missing them in winter too, and how resting on a summer day listening to sounds of nature is not idleness.
This ESL lesson provides a list of activities for beginning English language learners, including sleeping in a hammock, selling lemonade, and going to the beach. It also mentions building sandcastles, collecting seashells, sailing boats, riding horses, hiking in the woods, seeing circuses, driving in the country, and traveling to Hawaii and Brazil.
This document provides 5 references to images related to stormy, rainy, or snowy weather conditions. The references link to photos of windy days, rainy days, and snow days. They include images from online books, cartoons, photos posted on blogs, and stock photography websites.
This document contains a lesson plan for teaching 1st grade students about seasons and weather. It includes motivating questions about different weather types. The lesson then covers the months, typical weather, clothing, and activities for each season: spring, summer, autumn, and winter. An activity asks students to match words to pictures of seasonal items. The lesson is designed to teach students about the relationship between seasons and weather in 60 minutes.
The document is a short story by a kindergarten class describing activities they enjoy in the summer such as playing baseball, eating cold foods, and enjoying the hot weather. They ask what the reader enjoys doing in the summer and what they love about the season.
This document outlines many summer safety hazards and tips for preventing burns and fires. It discusses risks from activities like outdoor cooking, campfires, fireworks, lightning, travel and sun exposure. Key advice includes establishing kid-free zones around grills, following proper charcoal disposal, seeking shelter during storms, applying sunscreen and avoiding prolonged sun exposure. Proper first aid for burns including cooling the affected area and seeking medical attention if needed is also covered.
This document lists various weather conditions and seasons. It includes adjectives like hot, rainy, warm and cold to describe weather, as well as nouns such as snow, storms, wind, clouds, tornadoes, ice, lightning and clear. The seasons of spring, summer, autumn and winter are also listed.
The document provides safety tips for summer activities including preventing heat injuries, vehicle safety, recreational safety, sports safety, water safety, and safety around animals and insects. Some key points covered are drinking plenty of water to prevent heat injuries, wearing seatbelts and not drinking and driving to stay safe in vehicles, using sunscreen and pacing yourself with exercise to stay safe during recreation, and wearing proper gear and knowing your limits when swimming and boating.
The document discusses different weather conditions and asks the question "What's the weather like?". It lists common weather types such as sunny, snowing, windy, raining, foggy and cloudy. It repeats the question "What's the weather like?" multiple times and provides examples of answering with today's weather conditions.
The document discusses various weather and climate concepts including:
- Weather is the current atmospheric conditions while climate is the average weather over time.
- High pressure systems are associated with clear skies and dry conditions while low pressure systems bring clouds and rain.
- Weather maps use lines of equal pressure (isobars) and symbols to show wind speed and direction helping predict future conditions.
This document summarizes various weather instruments used to measure temperature, humidity, wind speed, wind direction, air pressure, rainfall, sunshine, and cloud cover. It describes key features of instruments like thermometers, hygrometers, anemometers, wind vanes, barometers, rain gauges, sunshine recorders, and cloud mirrors. It also discusses the Stevenson screen, which houses other instruments to measure weather elements in a sheltered and shaded environment.
This document provides information about summer camp opportunities in the United States organized by BUNAC, including summer camp counseling and a kitchen and maintenance program. It outlines the various types of summer camps available, activities, eligibility requirements, costs, salaries, and post-camp travel opportunities. BUNAC helps arrange travel, visas, accommodations, and aims to provide a rewarding experience for both personal and professional development through working with children in a summer camp setting.
Barrington Ayre's guide to Summer Clothing. Summer clothing is something that the British don't do that well, so hopefully this guide will help address this.
This summary provides an overview of the document in 3 sentences:
The document is a collection of press releases and blog posts written by James P. Dinnerville about various automotive topics, including BMW celebrating 40 years in North America, the potential fruits of the Toyota-BMW partnership, and Mazda's racing heritage. It also includes links to new model pages for the Chevrolet Camaro, Hyundai Genesis Coupe, and Nissan LEAF. The pieces cover automotive history, current news and events, and promote clients' dealerships.
The document provides a history of Daimler-Benz and Chrysler, including their founding, brands, and operations. It then discusses their 1999 merger, reasons for the merger including expanding market share and reducing costs. However, the merger ultimately failed due to cultural clashes between the German and American companies and mismanagement. Key factors in the failure included differences in working styles and compensation between Eastern and Western cultures, a lack of due diligence assessing Chrysler's competitiveness, and the German managers not allowing American autonomy.
El documento presenta resúmenes de varias canciones relacionadas con el verano, describiendo sus letras, melodías y videos musicales. La mayoría hablan de amor, playa, sol y actividades de verano como bailar y pasar tiempo con amigos.
This document discusses the four seasons - winter, spring, summer, and fall. It provides details about the typical weather, activities, and timeframe for each season. Interactive elements like games and videos are included to help teach about the characteristics of each season.
This document contains a list of vocabulary related to summer holidays and beach activities. It includes common nouns like "beach", "sun cream", and "swimming trunks" as well as verbs like "sunbathe" and "swim". It also provides common summer holiday expressions in English and Spanish. Finally, it discusses the grammar structure "be going to" and includes some summer idioms like "make hay while the sun shines" and "an Indian summer". The purpose is to help learn vocabulary for discussing summer holidays in English.
Željka Ljubišić and Gorica Kostić It's summer time Maja Jerkovic
Theme-Based Instruction in Teaching English to Young Learners 2014-2016 Faculty of Education in Jagodina in cooperation with Embassy of the USA in Belgrade
Gorica Kostić, Primary School Marija Bursać, Belgrade
Summer is the hottest season between spring and autumn, with the longest days and shortest nights. It is warm because the earth is directly facing the sun during this time. Most people associate summer with fun activities like picnics and visiting beaches or parks as schools are on break and offices are less busy. People wear light, cool clothing and fruits like apricots and strawberries ripen.
Grace Sanders explains that summer has always been her favorite season since childhood. She enjoyed playing with her sister in their pool or sprinkler at home. She also loved visiting her grandmother's lake house where she would swim, make sandcastles, and go fishing with her family. As she grew older, camping and boating with friends and family became summer traditions she looked forward to each year. She cites warm weather, longer days, family reunions, parties with friends, and her town's annual festival as reasons why summer holds special memories and remains her favorite time of year.
The document contains several quotes about summer - how people take pictures to prove they experienced it, how happiness can make the seasons indistinguishable, and how a summer sun and song are worth enjoying. It also references the power summer has to make people suffer yet enjoy it, how missing summer roses means missing them in winter too, and how resting on a summer day listening to sounds of nature is not idleness.
This ESL lesson provides a list of activities for beginning English language learners, including sleeping in a hammock, selling lemonade, and going to the beach. It also mentions building sandcastles, collecting seashells, sailing boats, riding horses, hiking in the woods, seeing circuses, driving in the country, and traveling to Hawaii and Brazil.
This document provides 5 references to images related to stormy, rainy, or snowy weather conditions. The references link to photos of windy days, rainy days, and snow days. They include images from online books, cartoons, photos posted on blogs, and stock photography websites.
This document contains a lesson plan for teaching 1st grade students about seasons and weather. It includes motivating questions about different weather types. The lesson then covers the months, typical weather, clothing, and activities for each season: spring, summer, autumn, and winter. An activity asks students to match words to pictures of seasonal items. The lesson is designed to teach students about the relationship between seasons and weather in 60 minutes.
The document is a short story by a kindergarten class describing activities they enjoy in the summer such as playing baseball, eating cold foods, and enjoying the hot weather. They ask what the reader enjoys doing in the summer and what they love about the season.
This document outlines many summer safety hazards and tips for preventing burns and fires. It discusses risks from activities like outdoor cooking, campfires, fireworks, lightning, travel and sun exposure. Key advice includes establishing kid-free zones around grills, following proper charcoal disposal, seeking shelter during storms, applying sunscreen and avoiding prolonged sun exposure. Proper first aid for burns including cooling the affected area and seeking medical attention if needed is also covered.
This document lists various weather conditions and seasons. It includes adjectives like hot, rainy, warm and cold to describe weather, as well as nouns such as snow, storms, wind, clouds, tornadoes, ice, lightning and clear. The seasons of spring, summer, autumn and winter are also listed.
The document provides safety tips for summer activities including preventing heat injuries, vehicle safety, recreational safety, sports safety, water safety, and safety around animals and insects. Some key points covered are drinking plenty of water to prevent heat injuries, wearing seatbelts and not drinking and driving to stay safe in vehicles, using sunscreen and pacing yourself with exercise to stay safe during recreation, and wearing proper gear and knowing your limits when swimming and boating.
The document discusses different weather conditions and asks the question "What's the weather like?". It lists common weather types such as sunny, snowing, windy, raining, foggy and cloudy. It repeats the question "What's the weather like?" multiple times and provides examples of answering with today's weather conditions.
The document discusses various weather and climate concepts including:
- Weather is the current atmospheric conditions while climate is the average weather over time.
- High pressure systems are associated with clear skies and dry conditions while low pressure systems bring clouds and rain.
- Weather maps use lines of equal pressure (isobars) and symbols to show wind speed and direction helping predict future conditions.
This document summarizes various weather instruments used to measure temperature, humidity, wind speed, wind direction, air pressure, rainfall, sunshine, and cloud cover. It describes key features of instruments like thermometers, hygrometers, anemometers, wind vanes, barometers, rain gauges, sunshine recorders, and cloud mirrors. It also discusses the Stevenson screen, which houses other instruments to measure weather elements in a sheltered and shaded environment.
This document provides information about summer camp opportunities in the United States organized by BUNAC, including summer camp counseling and a kitchen and maintenance program. It outlines the various types of summer camps available, activities, eligibility requirements, costs, salaries, and post-camp travel opportunities. BUNAC helps arrange travel, visas, accommodations, and aims to provide a rewarding experience for both personal and professional development through working with children in a summer camp setting.
Barrington Ayre's guide to Summer Clothing. Summer clothing is something that the British don't do that well, so hopefully this guide will help address this.
This summary provides an overview of the document in 3 sentences:
The document is a collection of press releases and blog posts written by James P. Dinnerville about various automotive topics, including BMW celebrating 40 years in North America, the potential fruits of the Toyota-BMW partnership, and Mazda's racing heritage. It also includes links to new model pages for the Chevrolet Camaro, Hyundai Genesis Coupe, and Nissan LEAF. The pieces cover automotive history, current news and events, and promote clients' dealerships.
The document provides a history of Daimler-Benz and Chrysler, including their founding, brands, and operations. It then discusses their 1999 merger, reasons for the merger including expanding market share and reducing costs. However, the merger ultimately failed due to cultural clashes between the German and American companies and mismanagement. Key factors in the failure included differences in working styles and compensation between Eastern and Western cultures, a lack of due diligence assessing Chrysler's competitiveness, and the German managers not allowing American autonomy.
The document provides information about BMW, including:
- BMW produces high-end sporty cars and motorcycles as well as aircraft engines under the Rolls Royce brand name.
- It has production facilities around the world and defines premium mobility for the present and future.
- The company has a long history dating back to 1917 and has expanded its product range and global operations over the decades.
The document traces the history and development of automobiles from the first steam-powered car built by Joseph Cugnot in 1769 to modern hybrid and electric vehicles. Some key developments included Karl Benz building the first internal combustion engine car in 1885, Henry Ford developing assembly line manufacturing making cars more affordable, and computer chips now controlling most car systems. Top car manufacturers today include Toyota, Volkswagen, and Mercedes-Benz while top luxury brands are Rolls-Royce, Bentley, Ferrari and Lamborghini.
An end-to-end analysis of Audi's branding and marketing strategies. The analysis focuses on the company's launch, history, brand evolution, and efficiency in capturing customer loyalty. Future branding and corporate strategies are also evaluated against the current regime as a comparison to competitors within the market.
The first three sentences summarize the key developments in early automobile history:
The first car was built by Joseph Cugnot in 1769 and was powered by a steam engine. Jean Joseph Étienne Lenoir built the first internal combustion engine in the 1860s. Karl Benz is credited with building the first automobile powered by an internal combustion engine in 1885.
BMW originated from the merger of three German companies in 1916. It began as an aircraft engine manufacturer but later expanded into motorcycle production. In 1929, BMW became an automobile manufacturer through the acquisition of another company. During World War II, BMW focused on aircraft engine production. After the war, it restarted motorcycle production and later began automobile production again. In the 1990s, BMW opened a large manufacturing facility in South Carolina, US to strengthen its international production. The plant was chosen due to factors like labor costs, infrastructure, government incentives, and proximity to ports.
The document summarizes the history and development of automobiles from the first steam-powered car built by Joseph Cugnot in 1769 to modern cars with computer-controlled systems. It notes key developments like the first internal combustion engine (Jean Joseph Étienne Lenoir), four-cylinder engine (Nikolaus August Otto), four-wheeled automobile (Gottlieb Daimler), and Model T (Henry Ford). Over time, cars gained new technologies, styles evolved between World Wars, and computer chips now control many systems. Top modern brands include Toyota, Volkswagen, Mercedes, and BMW.
Fiat has struggled in recent years to sell its small car models in the US market as consumers have shifted preferences towards larger vehicles like SUVs and crossovers. Once a leader in small car sales, Fiat's US market share has declined to just 0.09% in 2018. While Fiat's infotainment systems score high satisfaction ratings, its advertising has often relied on gender stereotypes. Moving forward, Fiat plans to focus on electric vehicles and marketing itself as a lifestyle brand that allows high levels of vehicle customization to connect emotionally with younger consumers.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y limitaría las importaciones por oleoducto. Sin embargo, Hungría, Eslovaquia y la República Checa se oponen al embargo al petróleo, ya que dependen en gran medida de las importaciones rusas.
World Shopper Conference 2011 Sponsor PresentationDavid Castro
The document discusses the findings from a study of the automotive customer experience around the world. It was found that the customer experience is generally poor across all brands and countries due to the industry being focused on sales volumes rather than customers. Adopting a customer-centric approach and moving away from a sales volume focus could help the industry improve sustainability and success, especially in competitive markets. The author proposes the World Shopper Conference to help the automotive industry shift to a more customer-centric model through innovative training for industry professionals.
The document discusses different topics including a movie, a leader, a game, and an unspecified winner that had 42 million people. It provides very little context or details to summarize further in just 3 sentences.
This document summarizes key information about Peru and its historic capital city of Cuzco. It provides demographic and economic data about Peru, describing it as a country with over 29 million inhabitants, Spanish and Quechua as official languages, and nearly half the population living below the poverty line. It then characterizes Cuzco as the former capital of the Inca Empire, now a UNESCO World Heritage Site and major tourist destination receiving almost 1 million visitors annually. Photos are included of Cuzco and its surroundings.
Mito Andino will be a new fusion restaurant in Barcelona targeting wealthy, young professionals interested in Andean and Mediterranean cuisine. The restaurant aims to offer a trendy social environment while emphasizing organic ingredients and sustainable practices. It will segment customers into groups including the lonely rich, double income couples without kids, rich hippies interested in Andean foods, and those who entertain business partners.
Spanish Car Sales Forecast For June 09David Castro
Spanish Car Sales Forecast For June 09
It is a kind of reflexion of the Automotive sector in Spain. While the economy is going to land at the end of the year, some experts think that the Automotive sector should land in May or June.....
1. Summer Sales in USA
July-August 2005
Prepared by David Castro
2. An Introduction
My family and I were on holidays in USA in 2005. I
dedicated most of my time visiting interesting places,
museums and reading books and newspapers.
We jumped from Europe to USA, and from Miami to
New York to San Francisco… almost 30 days….
At that time one of my responsibilities was Sales to
employees at SEAT (VW Group Brand), so when I
read the newspapers in USA that the prices of the car
were down and were similar than the prices pay by
the Automotive Employees. I though this could be
interesting, and it was! The strategy worked and rise
the sales and the stock shares!
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 2
3. Table of Contents
1. 2005 CAR SALES IN USA – A RECORD
2. EMPLOYEES PRICE
3. STOCK CLEARANCE
4. SUMMER EVENT
5. NEW CARS LAUNCHINGS
6. PRE-OWNED OFFERS
7. INTERNET SALES
8. RENT-A-CAR OFFERS
9. PUBLICITY AND ADVERTISING FOR MAKING A
BRAND
10. WHAT ARE THE INVESTORS DOING?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 3
4. 1. 2005 CAR SALES IN USA – A
RECORD
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 4
•General Motors, Ford and
Chrysler have all launched
“Employees Price” action. It has
worked: with sales increase of
41%, in July 2005.
5. 2. EMPLOYEES PRICE – Questions?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 5
• Most of the customers ask themselves, what is the
price difference, and who pays the difference.
Read the article below.
6. 2. EMPLOYEES PRICE - SLOGANS
You pay what we pay. Not a cent more… GM
Employee pricing plus… Chrysler, Dodge, Jeep
Employee pricing on brand new…. Ford
Our invitation to pay same low prices our employees
and their families pay has been extended … Lincoln-
Mercury
Employee discount. You pay what our employees pay!
… Toyota
Employee Discount Pricing. Now for everyone! …
Volvo
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 6
7. 2. EMPLOYEES PRICE - GM
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 7
8. 2. EMPLOYEES PRICE - CHRYSLER
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 8
9. 2. EMPLOYEES PRICE - FORD
LINCOLN MERCURY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 9
10. 2. EMPLOYEES PRICE - TOYOTA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 10
11. 2. EMPLOYEES PRICE - VOLVO
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 11
12. 3. STOCK CLEARANCE - SLOGANS
You can save money on a Honda. What more do you want?
More savings like a win-win to me … Honda
Hyundai summer clearance … Hyundai
Nationwide clearance event. Toyota Time ….Toyota
Fully loaded and ready to go… Audi
Grand Touring. Bentley Style.
The Z4 “endless summer”lease ….. BMW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 12
13. 3. STOCK CLEARANCE - HONDA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 13
14. 3. STOCK CLEARANCE - HYUNDAI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 14
15. 3. STOCK CLEARANCE - TOYOTA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 15
16. 3. STOCK CLEARANCE - AUDI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 16
17. 3. STOCK CLEARANCE - BENTLEY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 17
18. 3. STOCK CLEARANCE - BMW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 18
19. 3. STOCK CLEARANCE – BMW X3
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 19
20. 4. SUMMER EVENTS - SLOGANS
Infiniti’s Limited Engagement. Summer
Event.
The Lexus Golden Opportunity Sales Event.
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 20
21. 4. SUMMER EVENTS - INFINITY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 21
22. 4. SUMMER EVENTS – LEXUS
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 22
23. 5. NEW CARS LAUNCHING -
SLOGANS
Can you resist? The power to turn a quick glance into a lasting stare…. Jaguar
All new Jeep Grand Cherokee. The off-road legend continues … on-road.
The New in New York... Mercedes
Insight: we dreamed of making technologically superior SUV. Others dreamed of charging
more. The New LR·….. Land Rover.
The gransport’s handling limits are higher than one dares probe on public roads… Maserati
Spicy. Extra spicy. Holy moley…. Porsche
Exudes luxury. Absorbs impact. The New Audi A6
Pose. Performance. Passion. … Bentley
Introducing the new BMW 3 Series
It is not what you expect from Honda …..
Even when we go small …. Hummer
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 23
24. 5. NEW CARS LAUNCHING - JAGUAR
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 24
25. 5. NEW CARS LAUNCHING - JEEP
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 25
26. 5. NEW CARS LAUNCHING -
MERCEDES
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 26
27. 5. NEW CARS LAUNCHING – LAND
ROVER
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 27
28. 5. NEW CARS LAUNCHING –
MASERATI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 28
29. 5. NEW CARS LAUNCHING –
PORSCHE
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 29
30. 5. NEW CARS LAUNCHING – VW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 30
31. 5. NEW CARS LAUNCHING – AUDI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 31
32. 5. NEW CARS LAUNCHING – BENTLEY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 32
33. 5. NEW CARS LAUNCHING – BMW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 33
34. 5. NEW CARS LAUNCHING - HONDA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 34
35. 5. NEW CARS LAUNCHING - HUMMER
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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36. 6. PRE-OWNED OFFERS – SLOGANS
So many used cars in stock, due to great New Car Sales. But
Used Car sales too. “…We don´t have anything else to sell”.
Another kind of used car is the pre-owned car, which is “Km 0”
in Europe. It seems there are some of them to be sold.
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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37. 6. PRE-OWNED OFFERS – SLOGANS
Sure, the previous owner stands behind their car. After all, they
built it…. Lexus
From your desktop to your driveway. Find over 6,000 Certified
Pre-Owned Mercedes-Benz vehicles at searchmercedes.com
As close to new as it can possible get. Certified pre-owned
from Volkswagen.
Certified Pre-owned by BMW
Certified Pre-owned Program Benefits…..Cadillac
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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38. 6. PRE-OWNED OFFERS – LEXUS
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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39. 6. PRE-OWNED OFFERS – MERCEDES
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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40. 6. PRE-OWNED OFFERS – VW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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41. 6. PRE-OWNED OFFERS – BMW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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42. 6. PRE-OWNED OFFERS – CADILLAC
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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43. 6. PRE-OWNED OFFERS – CADILLAC
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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44. 7. INTERNET SALES– SLOGANS
2 out of 3 Online car shoppers use us ……
cars.com
Test Drive any Maroone Vehicle ….
maroone.com
Click, Buy, Save ……. Paragoncars.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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45. 7. INTERNET SALES – cars.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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46. 7. INTERNET SALES – maroone.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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47. 7. INTERNET SALES –
Paragoncars.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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48. 8. RENT-A-CAR OFFERS - AVIS
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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49. 8. RENT-A-CAR OFFERS -
dollar.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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50. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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51. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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52. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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53. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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54. 10. WHAT ARE THE INVESTORS
DOING?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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55. David Castro
David is an experienced automotive consultancy professional with an
international background in marketing, retail distribution, and
excellence on sales and service.
He has held various senior positions within the automotive retail,
manufacturing and consultancy sectors since 1989. His 17 years at
VW-Group provided a wealth of experience of the operational running
of a dealership through working as a Global Dealer Manager, Global
Business Manager, Own European Franchise Manager and Sales
Manager for UK.
In his 20 years in the automotive sector, David has gained experience
within the Sales Development Program, franchise network and B2B ,
B2C Sales.
His experience and knowledge of the automotive sector, particularly
in Sales and Team Motivation, is unique in the motor industry.
Address: Taquígrafo Martí, 18,1-1
080208
Barcelona-Spain
Tel: +34 93 490 90 52
Mobil: +34 652 89 05 25
Skype: davidcastromiranda
email: davidcastromiranda@hotmail.com
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