This document outlines Kaye Avellana's 20-year marketing plan for her personal brand "Steady Kaye". The plan details her vision, roles, and brand launch. It includes a 12-point plan, lessons learned from travel, bucket list items, and how she envisions her life in 20 years - from being a student to being married with children and running successful businesses. The plan also describes how she will track her progress through journaling, scheduling, and personal reflection.