This document outlines Kaye Avellana's 20-year marketing plan for her personal brand "Steady Kaye". The plan details her vision, roles, and brand launch. It includes a 12-point plan, lessons learned from travel, bucket list items, and how she envisions her life in 20 years - from being a student to being married with children and running successful businesses. The plan also describes how she will track her progress through journaling, scheduling, and personal reflection.

1. Life’s A Journey20 Year High Performance, Highly Personal Marketing Plan for Steady KayeKaye AvellanaJune 2011

2. The Road Less TravelledSnippets of AdventureVision/MissionRolesBrand Launch12 Point PlanMonitorsThe ideal SnapshotSteady & Successful Kaye

3. VISION/MISSION My purpose in life is to use my abilities as an entrepreneur and marketing specialist in order to bring SUCCESSto those involved in my endeavours - always upholding Christian values in dealing with people to become a good example in my field with my professionalism – STEADILY balancing my personal life with work in the most ideal way possible.

4. RolesLoving DaughterNurturing SisterDependable FriendResponsible LeaderDetermined Entrepreneur

5. Loving Daughter

6. Nurturing Sister

7. Dependable Friend

8. Responsible Leader

9. Determined Entrepreneur

10. Brand LaunchS-Teddy Key A Villain Paez & Birch TreeSteady Kaye Avellana , Paez Shoes & Birches Group

11. Life Lessons Learned From My TravelsAn itinerary is just a template. Plans may change.Our aspirations now may not be the same 20 years later. But it’s perfectly okay and it is best to embrace change.Every spectacular moment gives me newfound appreciation for God and his worksGod’s power shows best when I find myself in a surreal place or I experience an achievementThe “Don’t talk to strangers” rule only applies when you are young.Strangers are actually very interesting people living their own lives. Most also are very willing to lend a helping hand when asked nicely.Respect other cultures as you would want them to respect yours.It is best to be open-minded and respectful when dealing with others.Pictures really do say a thousand wordsMemories may fade but a photograph is a wonderful reminder of an unforgettable experience. Always have a camera on-hand for these occasions.Life Lessons Learned From My Travels6. Filipinos have particularly close family ties compared to other nationalities.This is something we should never take for granted.Appreciate life’s simple pleasures.No matter how busy I am, it’s always a stress-reliever to stay at home and read a book or spend a weekend at the beach.Do not be afraid to experience new things that you won’t be able to do when you are older.Refer to MY BUCKET LISTThere’s always a will and a way. You just have to figure out what they are.At times when frustrations get the best of me, I suck it up and try to be practical so that I can reach a sensible decision.There’s no place like home.After all is said and done, nothing is more important and satisfying than spending quality time with my family and friends.My Bucket ListSee the following:

12. Great Pyramids of Giza

13. Machu Picchu

14. Great Wall of China

15. Angkor Wat

16. TajMahal

17. Go backpacking through Europe

18. Tour all the touristy and hidden paradise spots in the Philippines

19. Watch a World Cup game