20 Big Data - eCommerce
HacksBritney Muller | 2016
#RetailGlobalUSA @BritneyMuller
I’m excited to be a new addition at Moz!
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Forrester Study
44% of people start their
product search on...
#RetailGlobalUSA @BritneyMuller
The Problem:
How The F@#$ Do You
Compete With Amazon?!
Amazon Study
#RetailGlobalUSA @BritneyMuller
We Have 2 Options
Amazon Study
#RetailGlobalUSA @BritneyMuller
Google Search Results
Have Changed...A Lot!
Britney Muller | 2016
10 Blue Links?
~3% Of Search Results
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Britney Muller | 2016
#1
Where Are Your Competitors
Getting Traffic?
SimilarWeb#RetailGlobalUSA @BritneyMuller
65% From Search
SimilarWeb.com
SimilarWeb#RetailGlobalUSA @BritneyMuller
13% From Referral
SimilarWeb.com
Britney Muller | 2016
#2
How Have Your Competitors
Optimized Their Website?
#RetailGlobalUSA @BritneyMuller
Site:example.com
#RetailGlobalUSA @BritneyMuller
Site:example.com
#RetailGlobalUSA @BritneyMuller
Britney Muller | 2016
#3
Structured Markup!
#RetailGlobalUSA @BritneyMuller
Builtvisible Microdata Resource
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Data Highlighter
What Keywords Do Your
Competitors Rank For?Britney Muller | 2016
#4
SimilarWeb
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Moz, Ahrefs, SEMRush & Raven can all do this
What Are Your Competitor’s
Top Pages?Britney Muller | 2016
#5
#RetailGlobalUSA @BritneyMuller
SimilarWeb
#RetailGlobalUSA @BritneyMuller
Be Aware Of Keyword TrendsBritney Muller | 2016
#6
Google Trends Is Great For Seasonal Planning!
#RetailGlobalUSA @BritneyMuller
How Do I Do Keyword
Research?Britney Muller | 2016
#7
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Upload Suggested Keywords Into A New List At Moz
#RetailGlobalUSA @BritneyMuller
Can Do This In Keyword Planner
#RetailGlobalUSA @BritneyMuller
Moz Keyword Explorer Presents Bigger Picture Data
#RetailGlobalUSA @BritneyMuller
More Accurate Search Volume Data
#RetailGlobalUSA @BritneyMuller
Additional Keyword Suggest Filters
#RetailGlobalUSA @BritneyMuller
Are You Ranking For Coupon / Promo Codes
#RetailGlobalUSA @BritneyMuller
How To Rank / What Is
Quality Content?Britney Muller | 2016
#8
Go Outdoor Gear Lab?!
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
thenorthface.com/xps
#RetailGlobalUSA @BritneyMuller
None of their images are optimized!?
#RetailGlobalUSA @BritneyMuller
FAQ Page Hacks = SEO GoldBritney Muller | 2016
#9
What are specific product questions?
#RetailGlobalUSA @BritneyMuller
AnswerThePublic.com
#RetailGlobalUSA @BritneyMuller
Genuinely Help People Out!Britney Muller | 2016
#10
Help People On Quora & Reddit
#RetailGlobalUSA @BritneyMuller
b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b
RegEx Gold
#RetailGlobalUSA @BritneyMuller
If You Don’t, Someone Else Will
#RetailGlobalUSA @BritneyMuller
BEWARE:Britney Muller | 2016
#11
On-Site Opportunities
DO NOT DO THIS!
#RetailGlobalUSA @BritneyMuller
Wil Reynolds Mozcon#RetailGlobalUSA @BritneyMuller
What Is Your Visitor’s Intent?Britney Muller | 2016
#12
What if we knew what websites our traffic visited
before and after they landed on our site...
#RetailGlobalUSA @BritneyMuller
hindsight analyzes your audience’s off-
site behavior and provides
actionable
insights.
#RetailGlobalUSA @BritneyMuller
Rockerbox.com
#RetailGlobalUSA @BritneyMuller
Know What They Engage With & When
#RetailGlobalUSA @BritneyMuller
Beef Up Your AnalyticsBritney Muller | 2016
#13
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Fingerprint Tracking
#RetailGlobalUSA @BritneyMuller
GA is getting much better at this! Woohoo!!!
#RetailGlobalUSA @BritneyMuller
Page Speed Matters!Britney Muller | 2016
#14
#RetailGlobalUSA @BritneyMuller
AMPBritney Muller | 2016
#15
#RetailGlobalUSA @BritneyMuller
AmpProject.org
“Later this year, all types of sites that create
AMP pages will have expanded exposure across
the entire Google Mobile Search results page,” -
Google!
#RetailGlobalUSA @BritneyMuller
Google Search Console Is Your Friend
#RetailGlobalUSA @BritneyMuller
URL ParametersBritney Muller | 2016
#16
#RetailGlobalUSA @BritneyMuller
Sort=
Do a quick check here
Search Console URL Parameters
#RetailGlobalUSA @BritneyMuller
Take A Peek Under Your
Competitor’s HoodBritney Muller | 2016
#17
BuiltWith.com
#RetailGlobalUSA @BritneyMuller
What’s Your Competition’s
PPC Strategy?Britney Muller | 2016
#18
Moat.com
#RetailGlobalUSA @BritneyMuller
iSpot.tv
#RetailGlobalUSA @BritneyMuller
SSL (HTTPS)Britney Muller | 2016
#19
Google Prefers SSL Websites
#RetailGlobalUSA @BritneyMuller
Machine Learning
& Data ScienceBritney Muller | 2016
#20
What Is Machine Learning?
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Product Recommendations
Churn Prediction
Sentiment & Trend Analysis
Fraud Detection
Inventory Forecasting
Dynamic Content
Pricing
Anticipatory Purchases
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Other Resources:
Amazon Optimization
RCS [video]
Digital Body Language [video]
How To Research The Path To Customer Purchase
Machine Learning - 1 Mill Hotel Reviews
Britney Muller | 2016
Britney Muller | 2016
If You Can’t Beat Them...
Join Them!
#RetailGlobalUSA @BritneyMuller
On track to do 160 million in revenue (via Amazon) this year:
Inc. Article
#RetailGlobalUSA @BritneyMuller
“My advice to sellers trying to build a reputation online is to tackle one project at a time,
and master it, before you move on to the next. If you do that, your reputation will
naturally build. If you try to do too many things at once, and aren't the master of any of
them, that's when you'll fall behind. “ -Pharmapacks Founder, Andrew Vagenas
My new friend Brad!
Inc. Article
You Can Find Successful Amazon People Easily Online!
Questionable, right?!
#RetailGlobalUSA @BritneyMuller
So I did what any normal person would do...
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
I’M A JERK!!! These guys are the real deal...sorry Brad! I deleted
my negative review (test). :) Go Pharmapacks!
#RetailGlobalUSA @BritneyMuller

20 Big Data ECommerce Hacks

Editor's Notes

  • #46 5,000 words
  • #73 40% of people will abandon a website that takes more than 3 seconds to load!
  • #91 None of this stuff will matter if you don’t implement CRO best practice & responsive design for mobile!