This document summarizes the services offered by OSF Global to help companies optimize their ecommerce presence and grow online sales. It highlights how OSF provides expertise in areas like customer segmentation, development, marketing and analytics to help businesses achieve explosive growth. Statistics are presented showing the massive growth of internet users expected by 2020 and how most websites fail to achieve optimal user experiences. OSF's services include custom analysis, inbound marketing techniques like email campaigns and affiliate marketing, search engine optimization, and omnichannel solutions to integrate online and offline shopping. Case studies demonstrate how OSF has helped brands increase sales through approaches like migrating platforms and implementing one-page checkout.

1. COMMERCE OPTIMIZATION
Get best-practice solutions for Customer Segmentation and the benefits of
collaborating with a single ecommerce solution provider who offers expertise in
development, marketing and optimization.

2. ARE YOU READY FOR EXPLOSIVE GROWTH?
IMAGINE…
the number of Internet
users by 2020!
2,925,249,355
2,034,259,368
413,425,190
7,243,784,121
6,916,183,480
6,127,700,430
7.9 %
16.1 %
47.2 %
1.14 %
1.19 %
1.26 %
10.4 %
29.4 %
6.7 %
Internet
Users
Users
Growth
World
Population
Population
Growth
Penetration
2010
2014
2000
The first billion internet connections was
reached in 2005
The third billion reached by the
end of 2014
The second billion in 2010
Source: Internet Live Stats

3. MOST WEBSITES FAIL TO ACHIVE AN OPTIMAL UX
87%
CONVERSION
If a visitor to your website has a
successful user experience, they
are 87% more likely to buy
from you
44%
ACQUISITION RETENTION
44% of online shoppers
tell a friend about a bad
online experience
62%
62% of customers base
future purchases on
past experiences
User Experience Influences all your KPI’s
Source: Usabilitysciences Source: Business2CommunitySource: Kissmetrics

4. WHAT IS YOUR LEVEL OF MATURITY?
OPTIMIZING digital presence
for heightened customer
engagement by creating
processes, infrastructure and
resources.
DIGITAL COMMERCE
MARKET EXPANSION
GLOBALISATION
LEVEL OF MATURITY
INITIATION
IMPLEMENTING global
development strategies
and monitoring the
growth of your business.
LAUNCHING commerce
services and complying
with first customer
requests.
Web Commerce
Outsourced or Custom
Emerging Business by
Replatforming Commerce
Solutions
Global Commerce
and Omnichannel
Solutions

5. SUMMARY
CUSTOM ANALYSIS
• UX & UI Performance Analysis
• Leveraging Data With Analytic Tools
INBOUND MARKETING
• Email Marketing Campaigns
• Customer Groups
• Affiliate Marketing
• Marketplaces
COMMERCE OPTIMIZATION EXPERTISE
SEM & SEO
• Search Engine Marketing
• Search Engine Optimization
OMNICHANNEL SOLUTIONS
• Mobile Application
• In-Store Solutions
CUSTOMER SUCCESS STORIES

6. LEVERAGING SITE DATA WITH ANALYTIC TOOLS
Custom Analysis
Identify
improvement
opportunities.
OUR WEB ANALYTICS
EXPERTS CAN HELP
YOU
Understand how visitors found your site
and what they are looking for.
Analyze the way
visitors engage
with your
website.
87%
If a visitor to your website has a successful
user experience, they are 87% more likely
to buy from you.
Source: Usabilitysciences

7. UX & UI PERFORMANCE ANALYSIS
Custom Analysis
INCREASE your conversion rates by
591%
making Call to Action more prominent
Source: Kissmetrics Case Study
86%
using Video on landing pages
Source: Eyeview Case Study
GROWING?
Are Your KPIs
with the Trend?
• Website Performance Analysis
• Customer Behavior Analysis
• Ongoing Optimization Strategy
GET
HELP
WITH:

8. CUSTOMER GROUPS
OUR EXPERTISE &
SERVICES FOR
INBOUND MARKETING
IS YOUR SITE PERSONALIZED FOR SUCCESS?
54%
Source: RedBranchMedia
EMAIL MARKETING
AFFILIATE MARKETING
MARKETPLACES
Inbound Marketing
Compared to traditional outbound practices,
INBOUND PRACTICES generate:
62% less cost
more leads

9. EMAIL MARKETING CAMPAIGNS
Inbound Marketing
• Campaigns Analysis & Optimization
• Platform Integration
• Campaign Management
95%
of online consumers use email
Source: Exact Target
1$
for every $1 spent, $44.25 is the average
return on an email marketing investment
Source: Exact Target
GENERATE?
Do Your Campaigns
revenue per email?
Did you KNOW ?
GET
HELP
WITH:

10. CUSTOMER GROUPS
Inbound Marketing
• Campaigns Strategy & Configuration
• Platform Integration
• Campaign Management
94%
of marketers agree that website personalization
is critical to current and future success
Source: eConsultancy
74%
of online consumers get frustrated with websites when
content has nothing to do with their interests
Source: Dinamicyield
GROUPS?
Do You Use
to improve the UX?
Did you KNOW ?
GET
HELP
WITH:

11. AFFILIATE MARKETING
Inbound Marketing
• Analysis of Audience and Affiliate Networks
• Implementing & Testing Tracking Codes
• Campaign Management
$4.1Billion
affiliate marketing spending reached
$4.1 billion in 2014
Source: Forrester
Low Risk
affiliate marketing is considered low risk
because you pay only for the results
Source: Kissmetric
NETWORK?
Are You in the
to reduce costs?
Did you KNOW ?
GET
HELP
WITH:

12. MARKETPLACES
Inbound Marketing
• Marketplaces Research
• Implementation & Customization
• Campaign Management
63%
only sell on Marketplaces
Source: WebRetailer
55%
have a profit margin above 20%
Source: WebRetailer
SELLING?
Do You Plan on
on Marketplaces?
Did you KNOW ?
GET
HELP
WITH:

13. ARE YOU ON THE FIRST PAGE OF RESULTS?
60%
of internet users click to the TOP 3
ORGANIC SEARCH RESULTS
OSF’s RANGE OF
SERVICES FOR SEO
& SEM
MARKET & COMPETITION ANALYSIS
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
Source: HubSpot
SEM & SEO

14. SEARCH ENGINE OPTIMIZATION
SEM & SEO
• Keyword & Competition Analysis
• International, Local & Multi-Language SEO
• Site Architecture & Indexation
• Ongoing Optimization & Reporting
• CMS Optimization for SEO
96%
of all internet traffic is generated
through search engines
Source: Ipoint-Tech
75%
of users never scroll past the first page of
search results
Source: MarketShareHitLink
SEO PLAN?
Need an Integrated
to Increase Traffic?
Did you KNOW ?
GET
HELP
WITH:

15. SEARCH ENGINE MARKETING
SEM & SEO
• Market & Competition Research
• Strategy & Planning
• Account Configuration
• Campaign Management & Reporting
93%
of online experiences begin with a
search engine
Source: Search Engine Jurnal
85%
of retailers said that search marketing is the
most effective customer acquisition tactic
Source: Forrester
PAY-PER-CLICK?
Need a Cost-Effective
Campaign?
Did you KNOW ?
GET
HELP
WITH:

16. GROWTH SOLUTIONS
Omnichannel Integration
Mobile Browsing &
Shopping
360° Customer
View
POS
.
Global Inventory
Management
Location-Based
Marketing
Order
Management
Cross Channel
Shipment
$370 billion
Online retail sales will hit $370 billion by
2017 from $220 billion in 2014.
Source: Business2Community
STRATEGY?
Is Your Growth
Built to Succeed?

17. MOBILE APPLICATION SOLUTIONS
Omnichannel Integration
MOBILE APPLICATIONS
CONTEXTUALIZATION
QR CODE
AUGMENTED REALITY
INDOOR PROXIMITY SYSTEMS
FINGERPRINT CHECKOUT
TARGETED CONTENT

18. IN-STORE SOLUTIONS
IN-STORE SOLUTIONS
AFTER HOURS INTERACTIVE WINDOW
VIRTUAL STORES
VIRTUAL FITTING ROOM
CLIENTELING / GUIDED SELLING
BUY IN-STORE, FULFILL ANYWHERE
ENDLESS AISLE
Omnichannel Integration

19. CUSTOMER SUCCESS STORIES
Top brands worldwide count on OSF Global Services to turn their online presence into a true ecommerce
strategy for long-term growth.

20. ECOMMERCE REPLATFORMING & SF INTEGRATION
Customer Success Stories
L’Oréal Canada and USA Cosmetics, Beauty
CLIENT INDUSTRY
"OSF assisted us with new technology and gave us the ability to
deploy many brand sites in an efficient manner, making
technology our driver for growth.“
Martin Aubut,
Director, Interactive Marketing and Ebusiness Strategy at L'Oréal Canada
• Launched 6 sites, 4 brands with an average
delivery time of 3 months
• Large increase in mobile traffic, conversion rates
and revenue
• Data from Demandware automatically pushed to
3rd-party systems
• Consistent layout across all brands, languages
and geographies
6 sites & 4 brands

21. OpenYard Sporting Goods
CLIENT INDUSTRY
"OSF’s developers had valuable industry-specific experience that
we could utilize and combine with our specific experience at
OpenYard. The experience was really healthy—we were able to
share and benefit from each other’s knowledge base and grow
together.“
Justin Pfister, Founder at OpenYard
Results in 3 months
IMPLEMENTING MAGENTO FOR THE LONG RUN
Customer Success Stories
41% Increase in site
transactions
62% Increase in
purchase quantities

22. DEMANDWARE MIGRATION BRINGS NATIONAL SALES
Customer Success Stories
Gracious Home Home Decor
CLIENT INDUSTRY
“The migration went without a hitch. The enhanced gift registry
system and new payment gateway allow us to provide a much
better experience than we had on the old website.”
Amy Chernoff,
Chief Marketing Officer at Gracious Home
174% more mobile sales
12% Increase in ecommerce
conversion rate
67% Increase in
organic traffic

23. OSF’S OPTIMIZED CHECKOUT SOLUTION
Customer Success Stories
Sanuk Footwear
CLIENT INDUSTRY
"This is great for Sanuk, and a great introduction as we consider
OPC for Deckers’ other sites. I expect with those we will see a 4%
increase in conversions, at least.“
Sean Knots,
Associated Online Producer at Deckers
$775,000 in revenue
3.8% OSF One Page Checkout (OPC)
resulted in a 3.8% lift in orders per
visitor and an 8% lift in conversions.
610k •OPC contributed $6,567.62 in
additional revenue over a two-week
period. (data from Deckers)

24. GEO-TARGETED MOBILE APPLICATION
Customer Success Stories
InZonaTa Deals Website
CLIENT INDUSTRY
Thanks to a series of successfully implemented marketing
initiatives, InZonaTa managed to gain a leading position on the
deals market in Romania.
Higher conversions
37% Increase in conversions from 3rd-cart
recovery emails with dynamic codes for
extra discounts
1.5% Higher conversions on geo-targeted
mobile application with push
notification

25. Why Choose OSF?
48
BRANDS
LAUNCHED
118 150mil$
COUNTRIES
COVERED
ECOMMERCE
REVENUES
100mil
ONLINE SHOPS
VISITORS
CHECK THE FACTS!

26. THANK YOU
www.osf-global.com | www.osf-commerce.com
Gerard SZATVANYI
President & CEO
Chris HOOVEN
SVP Sales & Business Development
gerard.szatvanyi@osf-global.com chris.hooven@osf-global.com
Adela SZATVANYI
Head of Commerce Optimization
adela.szatvanyi@osf-global.com