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第 20 回セミナー・見学会
( 富山市 )
2 月 9 日 ( 火 )
一般社団法人日本 WPA
           セミナー
「印刷物 + スマホアプリでCO 2↓ 費用対効
果↑」
 株式会社アイカ 専務取締役 渡邉功氏
視界不良
深刻な大気汚染が続き、マスクを着けて外出
する女性たち= 25 日、北京(共同)
ニューデリーで濃霧 パレード練習の兵士か
すむ
視界不良
• 日本の中小印刷企業界では既存の地盤で
成り立たちにくくなってきている
• Ink-on-paper( 紙印刷 ) の出荷高減少
• 我々は何を目指すべきか。
• 同質の競争では価格競争になり、消耗戦
を強いられる
局面打開
• 紙+異次元サービスを付加      
        ・・・顧客と win-win 関係
の構築
• 顧客 ( お店の ) 育成・支援       
         ( 一種の農業的発想 )  
局面打開
• 我々の仲間、日本 WPA 理事、渡邉功さんの体験からこ
の仕組みが誕生
• チラシ+スマホアプリ(飛び道具) ⇒ お店の機動的
販促
•   電子チラシ
•   3種のレシピの内臓    
•   プッシュメールでの特売情報
•    AR マーカーを活用した特典獲得への消費者の誘導
•   お店の仕入れ変革、適正量把握、余りものの迅速告
知
•           → お店の業績向上
     ↓
• チラシの安定受注 ⇒結果として無駄な印刷物は造らな
い
印刷物=チラ
シ
お店
消費者
今まで : チラシでは消費者の反応・効果
がが見えない
・チラシは毎年値切られ
る
・消耗戦の戦い
・店は儲からない→チラシ
代をまけてくれ・新聞読紙率の低
下で店の情報は半
分にしか伝わらな
い
チラシ情報は一方通
行
印刷会社
負のスパイラル
印刷物 ( チラシ )
+
スマホアプリ = 異次元販
促
お店消費者
・消費者反応が読める
 =分析ができる
・反応エリアが分かる
・プッシュメールが打
てる
・適正仕入れ=儲かる
・特典情報が随時入手
 =無駄足がなくなる
・ポイントがスマホで貯
まる
・二重価格が覗ける
・ AR が楽しめる
・ 3 種のレシピが見られ
る
印刷会社 ・ win-win インフラの提供者
へ
・チラシの安定受注
・ AR マーカーを消費者への広
報
これから : お店・消費者・印刷会社の win-win イン
フラ
・ SNS で友人に拡
散 情報の双方向化
上昇スパイラル
     ご閲覧、有難うございました。
次のサイトにアクセスし、申込いただくと
当日の渡邉功講師のレジメをお送りしま
す。
http://www.waterless.jp/contact/index.php
の書式にて「富山のレジメ」が欲しいと、
お書き下さい。
 
     ご閲覧、有難うございました。
次のサイトにアクセスし、申込いただくと
当日の渡邉功講師のレジメをお送りしま
す。
http://www.waterless.jp/contact/index.php
の書式にて「富山のレジメ」が欲しいと、
お書き下さい。
 

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第20回セミナー・見学会 3