The document discusses the need for entrepreneurship in today's globalized world. It notes that globalization, new generations with high expectations, unemployment, and new market economies have created more opportunities for entrepreneurship. Specific examples are provided of successful entrepreneurs like Joel Neoh, Nik Shazwan Nik Azam, and Norliyana Mohamed. Their stories illustrate how identifying market opportunities, creating value through innovation and creative problem solving, and undertaking risks can lead to entrepreneurial success. The document emphasizes that entrepreneurs play an important role in market economies by organizing resources, assembling teams, driving change and innovation.

1. * Lecture Week 2:
An Entrepreneur &
Market Place
BEN 2010:
Introduction to
Cyberpreneurship
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2. *Do you know these BRAND?
1 2 3
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5 6
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3. * Why do you need to learn
ENTREPRENEURSHIP ?
New
Globalization
Generation
New Market
Unemployment Economy
(Place)
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4. Globalization
• The world has become flat…..
• The Power of 10 Flatteners
• Collapse of the Berlin Wall
• Netscape
• Workflow Software
• Uploading
• Outsourcing
• Off-shoring
• Supply –Chaining
• Insourcing
• In-forming
• The Steroids
• Big corporations suffers 
downsizing, relocating,
winding-up
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5. New Generation
• High expectation….
• Values quality of life 
• Money, Family, Happiness
• Becoming New Lifestyle
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6. Unemployment
• Uncertain economic
condition/downturn..
• Recession…
• Less jobs available,
Many job applicants..
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7. New Market Economy
• Convergence of ICT..
• Blue Ocean Strategy
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8. *MARKET ECONOMY
Definition of Economy
• Activities related to the production and distribution
of goods and services in a particular geographic
region
Definition of Market
• A public place where buyers and sellers make
transactions, directly or via intermediaries.
Definition of Market Economy
• A transaction place of goods and services in
particular geographic region
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9. *
Larry Page & Sergey Brin Mark Zuckerberg
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10. Mr. Joel Neoh
* Monash University, Bachelor of
Mechanical Engineering (Honours) &
Monash Scholarship holder
* Next generation entrepreneur
* 2007- Winner of The Firm
* Founder and CEO of Groupon Malaysia
& Groupon Taiwan
* Groupon.com.my & Joelneoh.com
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11. Mr Nik Shazwan Nik Azam
* Managing Director of Ceriatone
Amplification Sdn Bhd
* Boutique tube guitar amp DIY company
* Academic Background: Bachelor. of
Electrical Engineering
* Passionate in guitar & amplification
* Market place:
* US. Europe, Australia, Japan
* Initial capital: RM 200 K
* Motivation:
* Being able to supply musicians with the
amplifier of their dreams.
www.ceriatone.com/
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12. Pn Norliyana Mohamed
* Owner of Sigategi.com
* Largest online Bean Bag company in
Malaysia
* Learned how to produce Beanbag
from Youtube
* Using blog to promote and sell
* Since then venture into other
product like Kids Clothing, Ladies
Accessories etc.
sigategi.blogspot.com/
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13. * Established in MMU Malacca
* Founders: 4 Engineering Students
* Signed MOU with Malacca State
Government
* Open up their own office at MITC
* http://www.facebook.com/pages/Asi
mo-Green-Wash/146614168745332
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14. Mr Hasnizam Md Zaki &
Mr Azizul Latif
* Founded by MMU Alumnis
* Art & Design Related Business Activities
* Active in organising and promoting
events in KL
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15. Origin of “Entrepreneur”
Term
• “Entreprendre” = To undertake a role in a
commercial activity
Roles in Market Economy
• An Organizer
• An Assembler REWARD
• A Change Agent
*
Managing Risk Satisfaction
• An Innovator & Uncertainty Money
• A Creator Good Deed
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16. *
Pull Push (Necessity)
(Opportunity)
(Perceived (Displacement
Features) Features)
Factors
Education Background
Family
Low Salary
Independence &
Job dissatisfaction
Flexibility
Unemployed
Role Models
Being fired from job
Risk Taking
Creative
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17. *
Recognize & Exploit Commercial
Opportunity
Ability to visualize the transformation (change)
process  A good reader of market environment
Creative & Innovative (Creating & Adding
Value)
High Locus of Control
Resourceful
Passionate
Calculated Risk-taker
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18. *
less expectation of lifetime employment in
corporate
entrepreneurship very much a lifestyle
Collaborative & Tech Savvy
very agile (highly capable in performing
task)
socially conscious,
focused on work/life balance
strive to create high-performing but fun
workplaces.
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19. *
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25. *ENTREPRENEUR
Questions
When there is a SPACE, there is an OPPORTUNITY
Who Identify that OPPORTUNITY?
Who Exploit that OPPORTUNITY?
How ENTREPRENEUR exploits that OPPORTUNITY?
Where ENTREPRENEUR exploits that opportunity?
Why ENTREPRENEUR exploits that opportunity?
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26. *Any Questions???
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