The document discusses the marketing plan for a company called Angustias Rebozo that aims to preserve Mexican rebozo culture and provide sustainable employment for artisans. The company wants to introduce rebozos to the international fashion market starting in France. Its marketing plan involves segmenting customers as women ages 25-40 interested in unique classic styles. The plan outlines the rebozo product lines, pricing strategies for distributors vs customers, and promotion through magazines, social media, and events to launch in boutiques in Paris and online.
Ahmet Kâmil Erozan was born in Bursa, Turkey in 1950. He graduated from Ankara University's Faculty of Political Sciences in 1973. He speaks English, French, and Russian. His professional background includes serving as the First Deputy Secretary General of the Black Sea Economic Cooperation Organization from 2012-2015 and Turkish Ambassador to Bosnia and Herzegovina from 1998-2002. He has held several positions within the Turkish Ministry of Foreign Affairs and served in international organizations such as NATO and the OSCE.
The document discusses the marketing plan for a company called Angustias Rebozo that aims to preserve Mexican rebozo culture and provide sustainable employment for artisans. The company wants to introduce rebozos to the international fashion market starting in France. Its marketing plan involves segmenting customers as women ages 25-40 interested in unique classic styles. The plan outlines the rebozo product lines, pricing strategies for distributors vs customers, and promotion through magazines, social media, and events to launch in boutiques in Paris and online.
Ahmet Kâmil Erozan was born in Bursa, Turkey in 1950. He graduated from Ankara University's Faculty of Political Sciences in 1973. He speaks English, French, and Russian. His professional background includes serving as the First Deputy Secretary General of the Black Sea Economic Cooperation Organization from 2012-2015 and Turkish Ambassador to Bosnia and Herzegovina from 1998-2002. He has held several positions within the Turkish Ministry of Foreign Affairs and served in international organizations such as NATO and the OSCE.