"브레인스토밍을 하는 방법"
(How to brainstorm)
첫 포스팅, '브레인스토밍을 하는 방법'을 다시 비캔버스로 정리했습니다.
다시, 브레인스토밍해보세요!
창의적인 1%의 비밀노트, 비캔버스 - BeeCanvas
출처 : wikihow.com/Brainstorm
삽입 사진 : wikiwand.com(8번)
<beecanvas>
솜털까지 창의적인 비캔버스의 베타테스터를 찾습니다!
베타테스트 이후, 린캔버스 외에도 마인드맵, 기타 비캔버스 페이지에 소개된 여러 아이디어 방법들을 사용할 수 있게 됩니다.
"비캔버스는 가장 효과적이고 섹시한 아이데이션 툴입니다"
테스터 지원 : http://jokerpack.com/beecanvas
베타테스터 선정시 이메일로 통보됩니다.
"마인드맵 하는 방법"
(How To Mindmap)
모두에게 사랑받는 마인드맵, 어떻게 써야 하는지, 언제, 무슨 용도로 써야할까요?
마인드맵의 방법, 규칙, 용도를 한 포스트에 정리했습니다.
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
License : CC BY-SA 2.0
--
사진 : https://flic.kr/p/2L5fS4
(mindmap 1: Biz plan)
License : CC BY-SA 2.0
원작자 플리커 http://flickr.com/photos/torres21/
사진 : https://flic.kr/p/6Vy17s
(prototype-mindmap) - how to use 6
원작자 플리커 : http://flickr.com/photos/8170698@N06/
사진 : https://flic.kr/p/8KqTs1
(Mindmap: coffee project) - how to use 7
원작자 플리커 : https://flickr.com/photos/doos/
참고 및 이미지
http://www.wikihow.com/Make-a-Mind-Map
http://en.wikipedia.org/wiki/Mind_map
"브레인스토밍을 하는 방법"
(How to brainstorm)
첫 포스팅, '브레인스토밍을 하는 방법'을 다시 비캔버스로 정리했습니다.
다시, 브레인스토밍해보세요!
창의적인 1%의 비밀노트, 비캔버스 - BeeCanvas
출처 : wikihow.com/Brainstorm
삽입 사진 : wikiwand.com(8번)
<beecanvas>
솜털까지 창의적인 비캔버스의 베타테스터를 찾습니다!
베타테스트 이후, 린캔버스 외에도 마인드맵, 기타 비캔버스 페이지에 소개된 여러 아이디어 방법들을 사용할 수 있게 됩니다.
"비캔버스는 가장 효과적이고 섹시한 아이데이션 툴입니다"
테스터 지원 : http://jokerpack.com/beecanvas
베타테스터 선정시 이메일로 통보됩니다.
"마인드맵 하는 방법"
(How To Mindmap)
모두에게 사랑받는 마인드맵, 어떻게 써야 하는지, 언제, 무슨 용도로 써야할까요?
마인드맵의 방법, 규칙, 용도를 한 포스트에 정리했습니다.
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
License : CC BY-SA 2.0
--
사진 : https://flic.kr/p/2L5fS4
(mindmap 1: Biz plan)
License : CC BY-SA 2.0
원작자 플리커 http://flickr.com/photos/torres21/
사진 : https://flic.kr/p/6Vy17s
(prototype-mindmap) - how to use 6
원작자 플리커 : http://flickr.com/photos/8170698@N06/
사진 : https://flic.kr/p/8KqTs1
(Mindmap: coffee project) - how to use 7
원작자 플리커 : https://flickr.com/photos/doos/
참고 및 이미지
http://www.wikihow.com/Make-a-Mind-Map
http://en.wikipedia.org/wiki/Mind_map
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
천재의 노트
이 그림들을 보면 누군가 뭔가에 대해 골똘히 생각하면서 작성한 노트라는 느낌이 들 것입니다. 이 노트를 자신과 주변 사람들이 하는 노트와 비교하면서 공통적인 부분이나 특이한 부분을 찾아봅시다.
우선 둘 다 그림과 글을 섞어서 자신의 생각을 표현하고 있다는 점을 쉽게 알 수 있습니다. 그림이 무슨 내용인지는 몰라도 최소한 작성한 사람에게는 매우 함축된 의미를 지닌 그런 그림이라는 것이 느껴집니다. 얼핏 무질서한 낙서처럼 보여도, 볼수록 그림과 글이 공간적으로 잘 배치되어 있고 안정감이 느껴집니다. 이 노트의 주인공이 나중에 다시 자신의 노트를 보면 한 눈에 전체와 핵심적인 세부사항을 파악할 수 있을 것 같습니다. 이는 두 사람 모두 창의적 사고를 효과적으로 표현하는 능력을 가지고 있음을 시사합니다.
이 그림은 다윈과 다빈치가 연구 중에 작성한 노트입니다. 천재는 머리가 좋은 사람이라고 합니다. 과연 머리가 좋다는 것은 구체적으로 어떤 뜻일까요. 머리가 좋거나 좋아지려면 좌뇌의 논리적 특성과 우뇌의 회화적 특성을 동시에 사용하여 생각하고 표현하는 능력을 길러야 합니다. 그리고 우리가 알고 있는 직선적인 형태의 사고와 필기는 하면 할 수록 우리를 실질적으로 지배하는 우뇌의 잠재능력을 더욱 위축하는 결과를 초래한다는 사실입니다. 글쓰기를 직업으로 하는 경우를 제외하고 대부부의 사람에게 글을 쓰는 것은 스트레스입니다. 일반인이라면 좌뇌적인 필기는 하면 할 수록 필기하는 것 자체에 싫증을 느끼게 만드는 요소를 가지고 있는 것입니다.
컴퓨터의 사용이 일반화 되면서, 실제로 사회생활을 통해 논리가 정연한 글을 쓸 기회는 더욱 줄어들고 있습니다. 사회 생활에 더 많은 경험을 쌓을수록 간단히 메모하는 습관을 더욱 중요하게 생각합니다. 그러나 창의적인 생각을 효과적으로 전자 문서화 해내는 능력은 논리적인 글을 쓰는 것과는 또 다른 능력이며 지식과 정보의 시대에 갖추어야 할 매우 핵심적인 업무역량인 것입니다.
개념의 시각화
핵심 개념을 시각적으로 표현하는 능력이 중요함을 보여주는 다른 예를 소개하겠습니다. 성학십도라 불리는 이 그림들은 퇴계 선생이 방대한 성리학의 핵심개념을 열 장의 도면에 풀어서 요약한 것으로서, 어린 선조를 위해 퇴계 이황선생이 작성한 것입니다. 퇴계 이황의 사상과 철학은 외국에서 더 깊이 지속적으로 연구되고 있는 심오한 것임을 우리는 잘 알고 있습니다.
각각의 그림을 자세히 들여다 보면 핵심이 되는 주제를 가운데 두고, 이를 구성하는 세부주제를 상관관계를 고려하여 계층구조적으로 시각화한 것을 알 수 있습니다. 이처럼 핵심개념의 상관관계를 그림으로 시각화하는 것을 도해라고 하며, 이와 같은 도해능력은 방대하고 복잡한 지식을 쉽게 이해하거나 전달하는데 매우 효과적인 기술인 것입니다.
최근에 시각적 사고(Visual Thinking)라는 용어가 유행합니다. 시각적 사고란 핵심적인 내용을 한 장의 그림으로 시각적으로 표현하는 것을 말하며, 시각적 사고를 잘 하기 위해서는 생각을 대표하는 적절한 핵심어를 빨리 찾아내는 능력과 개념의 상관관계를 그림으로 잘 표현하는 능력이 무엇보다 중요한 요소입니다. 그리고 시각적 사고와 필기는 두뇌의 속성상 우뇌의 창의적인 사고능력을 자극하는 역할을 합니다.
컴퓨터와 같은 도구 없이 붓만으로 필기를 하던 시절에 작성된 퇴계 이황의 성학십도는 시각적 사고의 고전적인 예라고 할 수 있습니다. 아인슈타인은 “나는 이미지로 생각하고 말과 언어로 결과를 표현할 뿐이다”라고 했습니다. 시각적 사고(Visual Thinking)는 전혀 새로운 개념이 아니며, 예나 지금이나 두뇌의 능력을 극대화 하기 위한 중요한 사고 방법이자 필기(표현)방법인 것입니다. 많은 기업이 워드를 사용한 보고서에서 점차 파워포인트를 사용한 보고서를 채택하고 선호하는 것도 같은 이유입니다.
슬래시 맵핑
생각을 직선적으로 써 내려가는 방식과 다르게, 구조적으로 서술하는 필기방법의 하나로, 미국의 에벌린 우드박사가 1950년대에 창안한 "슬래시 회상법(Slash Recall)" 이라는 필기법이 있습니다.
슬래시 필기법은 그림에서 보는 바와 같이 떠오르는 생각을 아래에서 위로 대각선 방향으로 비스듬히 선을 그으면서 핵심어로 적어 나가는 방법입니다. 슬래시 회상법은 생각의 계층구조적인 상관관계 뿐만 아니라 시간상의 전후 관계까지 동시에 구조적으로 시각화 할 수 있다는 특이한 장점이 있습니다. 이렇게 작성된 필기 내용은 마치 높은 곳에서 내려다 본 마을의 길처럼 느껴집니다. 이러한 특성은 생각을 공간과 시간의 개념으로 시각화함으로써 요약과 암기라는 두 가지 효과를 동시에 얻을 수 있는 훌륭한 필기법이며, 회의와 상담과 같은 일상의 업무 그리고 학습내용을 요약하는데 매우 효과적으로 활용되고 있습니다.
컨셉맵
통신망을 연상케 하는 이 그림은 컨셉맵의 예제 입니다. 계층과 계열 개념을 토대로 하는 트리구조와는 달리 각각의 개념이 복잡하게 서로 연결된 상태를 표현하고 있음을 알 수 있습니다.
트리구조를 바탕으로 하는 마인드맵의 경우, 한 개의 중심주제로부터 방사형으로 생각을 펼쳐나가는 것이 특징 이라면, 컨셉맵의 경우에는 맵의 중심이 한 개로 제한되지 않고 여러 개가 될 수 있다는 점과 개념의 상관관계를 명시적으로 연결선 위에 기록해 넣는다는 점에서 다르다고 하겠습니다.
방사형으로 펼쳐나가면서 기록하는 방식의 마인드 맵은 무작위로 떠오르는 생각을 효과적으로 기록하는 데에는 매우 유용한 필기법 이지만, 생각의 전후 관계나 논리의 흐름을 묘사하는 데는 부족한 점이 있다고 설명하였습니다. 반면에 네트워크 구조를 취하는 컨셉맵은 복잡한 논리나 개념의 흐름을 생각하고 표현하는데 매우 탁월한 효과를 얻을 수 있는 필기법 입니다. 예를 들어 삼국시대를 공부하면서 중요 사건과 인물의 상관관계와 논리적인 흐름을 컨셉맵으로 그려 나간다면 이해와 암기에 매우 탁월한 효과를 얻을 수 있을 것입니다. 반면에 우뇌적 특성인 자유로운 연상과 결합의 측면에서 그 효과가 마인드 맵에 비해 떨어진다고 할 수 있습니다.