1) The document announces an "Off the Market" day for the marketing team, where they will work on projects to unleash creativity, help 2015 initiatives, and bring ideas to life for customers. 2) The team will be split into cross-functional groups, given a theme to develop ideas around, and present their ideas to each other over lunch. 3) The winning team will have their idea implemented and receive a small reward, with the goal of improving cross-functional collaboration within the marketing department.

1. Welcome To
January 22, 2014

2. What is Off The Market, Again?
A day for ALL of marketing to come together to work on projects that will:
Unleash our creativity.
Better help our 2015 initiatives.
Bring awesome ideas to life for our customers & business unit.
During this time, email, process and other day-to-day work goes away, because you
are “off the market”. Your focus will be bringing your team’s ideas to life, nothing else!
This is a commitment to enable our team to be creative, think differently, work
together, come up with ideas and see those ideas through to…AWESOMENESS!

3. And How Does It Work?
We Will Be Given A Theme – Voted On By You.
We Will Split Into Cross Functional Teams to Work Bring An Idea to Life
We Will All Come Together, Dine Together and
Share Our Ideas With One Another.
At The End We Will All Vote On Our Favorite Idea
The Winning Idea Will Be Implemented
And The Winning Team Receives A Small Reward.

4. To Sum It UP, You Get TO:
…Sign Off, Sign Out And Unplug
…Let Your Creative Juices Flow
…Work With People You May Not Work With Daily
…Help Our Customers Or Business Unit
…Enjoy Free Food!
…Have The Chance to Have Your Idea Implemented
ALL While Having Fun With Members of the
GMBU Marketing Team

5. SO…
ARE YOU READY TO GO
OFF THE MARKET?

6. FIRST, THE AGENDA:
8:30 am – 11:30 am TEAM BRAINSTORM
During this time you and your team will take the
theme and, using each of your unique perspectives,
bring an idea to life to present to the group.
11:30 am - 12:00 pm IN ROUTE TO 3 LIONS PUB
We will have lunch and present our ideas at 3 Lions
Pub. Please try to be there by 11:45 to grab food
and a seat so we can start presentations on time.
12:00 pm - 1:00 pm TEAM PRESENATIONS
Each team will give a 5-10 minute presentation
using the provided deck. Everyone will receive a
sheet to take notes during the presentations.
1:00 pm – 1:30 pm VOTING + AWARDS
Once everyone has presented, we will take a break
and allow everyone to cast their vote. We will then
present a small token to the winning team.
1: 30 pm DEPARTURE
We will each head our own way at this point,
confident in and excited about the incredibly
awesome ideas that came to life today!

7. NEXT, THE DETAILS
TEAMS
You will each receive a team email with a list of team members, a designated team leader
and a copy of the presentation deck. Your team will come up with a team name, brainstorm
together, bring our theme to life in the form of an implementable idea and present that idea
together to the other teams.
LOCATIONS
The location is up to you! Whether you choose to meet at a coffee shop, a teammate’s
house or the lobby of their hotel, we have given you your team list so you have time to pick
a spot. We have reserved a couple of rooms at headquarters as well as a backup.
BREAKFAST
You may expense breakfast for your team – whether it is eggs and bacon at someone’s
home or a muffin at a coffee shop.
LUNCH
Lunch will be catered. Please arrive by 11:45 to make yourself a plate and grab a seat
before presentations begin.
PRESENTATIONS
We will provide you with a presentation deck that will help guide your discussions and
allow you to easily “plug-and-present” your idea. However, feel free to make edits to best
represent your team’s idea.

8. A NOTE ON VOTING
HOW WILL WE VOTE
Everyone will received 5 Golden Coins. Once every team has presented, each
person will “invest” their coins in another team(s). You may invest you coins in any
way you like – 2 coins to Team A and 3 coins to Team B – or all 5 coins to Team
C. All we ask is that you refrain from investing in your own team as it is assumed
you are already fully invested in your idea.
HOW WILL WE PICK A WINNER
The team with the largest amount of coins invested in it will be chosen the winner.
WHAT WILL THEY WIN
The winning team will have their idea implemented.
They will also win the number of coins invested in their idea, in the form of gift
card dollars to split evenly with their teammates.
$

9. Okay, SO You Have…
AN OVERVIEW OF OFF THE MARKET DAY’S PURPOSE,
THE DAY’S AGENDA,
AN EMAIL ON ITS WAY WITH YOUR TEAM ROSTER,
DETAILS ABOUT WHERE TO BE & WHAT TO DO,
AN UNDERSTANDING OF HOW A WINNER WILL BE CHOSEN…

10. Now All You Need Is…The THEME
OUR THEME IS
MAXIMIZING MARKETING
COLLABORATION
THE GOAL IS
To Improve Cross-Functional Communication Within The Marketing
Department, And Create A Truly Collaborative Culture.

11. IT’S TIME TO GO
OFF THE MARKET
JANUARY 22 @ 8:30AM