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Web vs Native
Mobile Round-up
by Thomas Gorissen
When is mobile web good?
Immediate/Impulsive need
On the go
Light-weight
No user commitment/Try out
Little complexity
One time/low value transactions
Need for fast iteration
When is native good?
Repeating need
On the go
High complexity, heavy code
User benefits from commitment
Performance/Engagement
Sensor access
App Store as marketing channel
When is desktop web
good?
High complexity
High value transactions
Deeply Experiential
Need for fast iteration
Mobile web first
How to start?
Why?
Can add richer desktop web experience through media-
queries
Immediate broad reach
Mobile browsers support modern coding standards
(few exceptions)
App Store through wrapper
Fix things fast

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1min round-up - Mobile web vs native 2015

  • 1. Web vs Native Mobile Round-up by Thomas Gorissen
  • 2. When is mobile web good? Immediate/Impulsive need On the go Light-weight No user commitment/Try out Little complexity One time/low value transactions Need for fast iteration
  • 3. When is native good? Repeating need On the go High complexity, heavy code User benefits from commitment Performance/Engagement Sensor access App Store as marketing channel
  • 4. When is desktop web good? High complexity High value transactions Deeply Experiential Need for fast iteration
  • 6. Why? Can add richer desktop web experience through media- queries Immediate broad reach Mobile browsers support modern coding standards (few exceptions) App Store through wrapper Fix things fast