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Igor marosa. non scale related competitivnes
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Alan Treadgold. The Multi-Channel Shopper and the new engagement landscape fo...
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- 86% of Russian respondents shop across multiple channels for product categories. On average they use 5.2 channels.
- Online shopping dominates time spent, but Russians still use all channels including stores, mail, and TV.
- There are different types of multi-channel shoppers based on motivations like bargains, exploration, or premium products.
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Igor marosa. non scale related competitivnes
1) Regional retailers have an opportunity in the next strategic period to gain competitive advantages in non-scale areas as Russian giants slow growth and global retailers lose interest in the Russian market.
2) Understanding local stores and adapting assortment, pricing, and marketing strategies on a regional level can help build competitive edges for regional retailers.
3) Key areas for regional retailers to focus on include operational efficiency, sourcing locally, customized assortments and promotions, and service levels tailored to regional customer needs.
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