This document proposes the Southern California Salt Festival, a 3-day music and action sports event in Ensenada, Mexico in Fall 2008. It would feature 30 top musical acts and competitions in surfing, skateboarding, and other sports. The festival aims to engage the 18-34 demographic and capture 200,000 attendees in year 1. Partnership opportunities and benefits are outlined, including branding, media exposure, and activations. A financial structure is proposed to secure partners' principal investments over 3 years.
This document summarizes a proposal for the Southern California Salt Festival, a 3-day music and action sports event. It would feature top musical artists and athletes in surfing, skateboarding, and other sports. The festival aims to engage the 18-34 demographic and capture over 200,000 attendees in year one. The document outlines partnership opportunities for brands, including exclusive positions, media exposure, on-site activation, and ancillary marketing programs. It proposes funding the event through an investment fund that would return principal to partners at the end of a 3-year term, allowing them to enjoy benefits without financial risk.
This document proposes the Southern California Salt Festival, a 3-day music and action sports event in Ensenada, Mexico in Fall 2008. It would feature 30 top musical acts and competitions in surfing, skateboarding, and other sports. The festival aims to engage the 18-34 demographic and capture 200,000 attendees in year 1. Partnership opportunities and benefits are outlined, including branding, media exposure, and activations. A financial structure is proposed to secure partners' principal investments over 3 years.
This document summarizes a proposal for the Southern California Salt Festival, a 3-day music and action sports event. It would feature top musical artists and athletes in surfing, skateboarding, and other sports. The festival aims to engage the 18-34 demographic and capture over 200,000 attendees in year one. The document outlines partnership opportunities for brands, including exclusive positions, media exposure, on-site activation, and ancillary marketing programs. It proposes funding the event through an investment fund that would return principal to partners at the end of a 3-year term, allowing them to enjoy benefits without financial risk.
