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Jean-Cédric Bienfait
SEINGAGE
#63
November 30th,
2016
Flagey Studio 1
Looking back to December 2015,
Brussels was so sadly
empty
but campaigned hard to
win its visitors back early
2016
and as terror strikes again on
March 22nd
2016
everyone was invited to contribute
then this image poped
back in my mind and I
thought the approach
could be improved …
Sprout
Sprout Wifi
Sproutifi
Sprout Wifi
HotSprout
Chase and find our HotSprout Wifi hidden
in your city, log onto it and we will fly you
next week to Brussels for an amazing
all-inclusive week-end for two persons.
SproutSpot
Delivering relevant content « Here & around, now ! »
onto tourists’ devices without an app.
A few weeks and a
couple of iterations
later…
THE SEINGAGE PLATFORM Digital Signage, Social
Engage
HOW DO YOU ENGAGE
ANEWAUDIENCE ?
A CROWD ?
WITH AN APP ?
A QR CODE
?
A BEACON ?
THERE IS A
DIFFERENT WAY
RIGHT HERE
RIGHT NOW
JUST A
SINGLE
CLICK
AWAY
TO MEET THE WAOW
Web Apps Over Wifi
AVAILABLE ANYWHERE
IN NO TIME
OVER SERIOUS HARDWARE
ON ANY DEVICE
AND ANY DISPLAY
WappStore
oW
(Media over wifi)
WaoW
(WebApps over Wifi)
manage
push
W
W
X
1
2
3
Regular
3/4G
Social
login
Web
apps
Connect
Open internet flow
Managed « internet » flow
AND IF YOU THINK OF THE WEB
LIKE A LIBRARY…
WE DELIVER THE RIGHT CONTENT
AT THE RIGHT TIME AND PLACE
ROADMAP
ADDITIONAL CUSTOMER ROLL-OUT
VALIDATE ON LARGER SCALE
DEVELOP NEW USE & BUSINESS CASES
@MUSEUM
@CONVENTION
RIGHT HERE, RIGHT NOW :
@ PLACE &
WHAT FOR?
Gamifying
Polling
opinions
Engaging
socially
YOU name itCouponing
Retailing
COMPETITION?
RISKS?
OPPORTUNITIES : GOOGLE’S
NEARBY & PERSONAL WEB, (BIG)
DATA,…
CONTEXTUAL SESSIONS?
ABOUT ME?
ABOUT YOU?
SEED AND NURTURE
ASSEMBLE A GREAT TEAM
REMEMBER,
IT IS AS EASY AS
1 Sight
REMEMBER,
IT IS AS EASY AS
1 Sight it
2
Connect
REMEMBER,
IT IS AS EASY AS
1 Sight it
2 Connect (and accept if requested)
3 Engage!
SEINGA
GE

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Betagroup November 30th, 201 Flagey Studio 1

Editor's Notes

  1. As a father, I was lucky enough that my son wasn’t onboard the metro train he was supposed to be As an entrepreneur, it brought an abrupt end to the Bags and Pax story As a man,
  2. As an individual, I wondered how I could contribute in making my city zen again…. and a happy place again.
  3. Visit Brussels + Brussels Airlines + Hotels + …. Leveraging distressed inventories from airlines and hotels, empty seats and rooms, setup a social media contest « à la pokemon GO)
  4. Help tourists navigate the city in the most simple way using their own gears. Case SproutSpot (here and now/ what to see, when, agenda, happy hours,…) Issue : the website’s content and/or display is not optimized for the purpose
  5. How do you advertise the Wifi -> need for (digital) signage . And if you do digital signage, why don’t you integrate it with the rest of the solution ? -> Signage over Wifi.
  6. How do you engage a new audience… in the real world. Appstore are overcrowded : There is an app for everything & anything App overflow on devices It gets harder and harder to make an app stand out The dawn of the app ?
  7. Localization
  8. Localization
  9. Web Apps Over Wifi Bringing (web) apps to people rather than get them to reach the app Taken from (http://mobiletest.me/htc_one_emulator/?u=http://smartflats.impress.ly)
  10. WAOW (Digital) Signage
  11. WAOW (Digital) Signage
  12. http://mobiletest.me/
  13. PromifiConvention PromifiEvent PromifiFordGT PromifiForeignLanguage PromifiHotSproutBruxx PromifiMyShopiCashBack PromifiSmartFlats PromifiSplash PromifiSproutSpotMarolles PromifiTomandCare PromifiTourism PromifiTripAdvisor PromifiVenteImmo
  14. PromifiConvention PromifiEvent PromifiFordGT PromifiForeignLanguage PromifiHotSproutBruxx PromifiMyShopiCashBack PromifiSmartFlats PromifiSplash PromifiSproutSpotMarolles PromifiTomandCare PromifiTourism PromifiTripAdvisor PromifiVenteImmo
  15. Technologies : QR Code, iBeacons, But You need : apps (to read qr codes or to interact), Internet connection and to be (very) close Competition ? Yes ! (but not with Signage, nor Waow/MWappstore’s)
  16. Contextual sessions
  17. And now, test it for your self !