Tsholofelo Koopa completed a Social Media Marketing certificate course from Shaw Academy, scoring 87% overall with 87 correct answers out of 100 questions. The report provides a breakdown of the questions answered correctly and incorrectly, as well as the time taken to complete the assessment. Koopa's results were a Distinction and their email address is provided for verification purposes.
Max Hansen completed a Social Media Marketing certificate exam and received a score of 93% with a distinction result. The report provides details of Max's exam such as the questions answered correctly (93), incorrectly (7), time taken (11 minutes 7 seconds), and required passing grade.
Amaka Olukoya completed a final assignment on blogging and content marketing, scoring 86% with 86 correct answers out of 100 questions. The report provides Amaka's score, time taken, and designation of Distinction. It also lists the questions answered correctly and incorrectly.
Marydette Rosselle Catanjal completed a final assignment from Shaw Academy on email marketing and web analytics. She scored 99% on the multiple choice test, answering 99 questions correctly and only 1 incorrectly. The report provides her name, email, score, number of correct and incorrect answers, time taken, and result of Distinction.
Steven Succar took a final exam in foundations of mobile app development and received a score of 99% with one incorrect answer. He answered 99 questions correctly in 21 minutes and 9 seconds, earning a distinction result. The report provides a summary of his exam performance including his correct and incorrect answers.
Steven Succar took a final exam for an Introduction to Web Development course and scored 98% with 98 correct answers out of 100 questions. He completed the exam in 12 minutes and 34 seconds, earning a Distinction result. The report provides details on his correct and incorrect answers to each multiple choice question on topics related to HTML, CSS, JavaScript, PHP, databases, and more.
Virginia Fiorentino scored 90% on a digital marketing final exam, earning a distinction result. The exam consisted of 30 multiple choice questions testing knowledge of topics like email marketing, web analytics, Google AdWords, and online advertising. Most questions were answered correctly, with only a few incorrect or unanswered. Overall the summary showed strong performance and understanding of key digital marketing concepts.
Gladys Hope Peralta completed a certificate exam on email marketing and scored 83% overall, answering 83 questions correctly out of 100 in 56 minutes and 53 seconds. The report provides her email address, score breakdown, and lists the questions she answered correctly versus incorrectly.
Max Hansen completed a Social Media Marketing certificate exam and received a score of 93% with a distinction result. The report provides details of Max's exam such as the questions answered correctly (93), incorrectly (7), time taken (11 minutes 7 seconds), and required passing grade.
Amaka Olukoya completed a final assignment on blogging and content marketing, scoring 86% with 86 correct answers out of 100 questions. The report provides Amaka's score, time taken, and designation of Distinction. It also lists the questions answered correctly and incorrectly.
Marydette Rosselle Catanjal completed a final assignment from Shaw Academy on email marketing and web analytics. She scored 99% on the multiple choice test, answering 99 questions correctly and only 1 incorrectly. The report provides her name, email, score, number of correct and incorrect answers, time taken, and result of Distinction.
Steven Succar took a final exam in foundations of mobile app development and received a score of 99% with one incorrect answer. He answered 99 questions correctly in 21 minutes and 9 seconds, earning a distinction result. The report provides a summary of his exam performance including his correct and incorrect answers.
Steven Succar took a final exam for an Introduction to Web Development course and scored 98% with 98 correct answers out of 100 questions. He completed the exam in 12 minutes and 34 seconds, earning a Distinction result. The report provides details on his correct and incorrect answers to each multiple choice question on topics related to HTML, CSS, JavaScript, PHP, databases, and more.
Virginia Fiorentino scored 90% on a digital marketing final exam, earning a distinction result. The exam consisted of 30 multiple choice questions testing knowledge of topics like email marketing, web analytics, Google AdWords, and online advertising. Most questions were answered correctly, with only a few incorrect or unanswered. Overall the summary showed strong performance and understanding of key digital marketing concepts.
Gladys Hope Peralta completed a certificate exam on email marketing and scored 83% overall, answering 83 questions correctly out of 100 in 56 minutes and 53 seconds. The report provides her email address, score breakdown, and lists the questions she answered correctly versus incorrectly.
This document discusses social media and its use for marketing purposes. It defines social media as internet media that allows interaction and user-generated content. The document outlines different types of social media including blogs, social networks, and virtual worlds. It also discusses advantages like word-of-mouth marketing, and disadvantages such as lack of control and measurability. Finally, it provides six principles for effective social media marketing including listening to customers, engaging audiences, enabling customer participation, sharing content, rewarding loyal users, and participating in conversations.
This document discusses social media and its use in marketing. It defines social media as a social instrument of communication on the Internet that allows people to share opinions, experiences and information. Social media has changed how people interact and how businesses operate, bringing new marketing methods. The elements of social media are divided into six categories: content creation, content sharing, networking, joint productions, virtual worlds, and plugins. The advantages of social media include easy communication and networking globally. Disadvantages include the time needed to engage actively and privacy/impression concerns. When using social media for marketing, companies should listen to customers, engage and adapt content, participate in conversations, and continue updates and content sharing.
To create a successful social media strategy:
1) Determine goals and research how other companies engage audiences on different platforms.
2) Develop a content strategy by understanding what audiences want to discuss and where they engage online, then participate in those conversations.
3) Measure engagement metrics like likes, comments, and followers to assess content performance across platforms.
El documento analiza la posible depreciación del dólar estadounidense frente al yen japonés y el yuan chino. Argumenta que si China aprecia su moneda en la misma proporción que EE.UU. deprecia el dólar frente al yen, ambas potencias se beneficiarían de mayores exportaciones a China. También sugiere que una depreciación del dólar, junto con tasas de interés más altas en EE.UU. y más estímulo monetario de los bancos centrales, podrían conducir a un nuevo periodo de
Adobe PhotoShop é um dos principais softwares de edição de imagens utilizados no Design Gráfico, permitindo criar efeitos visuais e montagens. O documento também fornece um link para um curso de Design Gráfico na escola Olimpio.
Este documento contiene información sobre cupones de descuento y promociones de Hostgator, una compañía de alojamiento web. Se proporcionan varios códigos de descuento de hasta un 25% para planes de alojamiento, y se explica que estos cupones no tienen fecha de expiración y se pueden usar más de una vez. También se ofrece una garantía de devolución de dinero de 45 días.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Grafico diario del dax perfomance index para el 16 05-2012Experiencia Trading
Este documento presenta un análisis técnico del índice Dax Performance usando medias móviles simples de Fibonacci. Proporciona objetivos de precios si el índice mantiene o pierde determinados niveles clave, y explica que las tendencias se definen por las medias móviles que actúan como soportes y resistencias. Adicionalmente, explica que el análisis técnico intenta predecir movimientos de mercado futuros basados en el pasado, pero no puede asegurar resultados debido a eventos impredec
Este documento presenta la información personal y profesional de Alejandro Vilanova Mateos. Incluye detalles sobre su estado civil, nacionalidad, edad, formación académica y experiencia laboral. Vilanova tiene 30 años, es soltero y de nacionalidad española. Obtuvo títulos técnicos superiores en Química Ambiental e Análisis y Control, y realizó prácticas en ENCE Pontevedra y Denso Sistemas Térmicos Vigo. Cuenta con experiencia como auxiliar químico en
Um servidor público municipal requer a prorrogação de sua licença sem vencimento junto à Prefeitura de Vitória. O documento fornece os dados pessoais do servidor como nome, matrícula, cargo efetivo, data de admissão e contato para formalizar o pedido de extensão do período de afastamento.
1) The document provides a user manual for the MST-1000, an instrument for measuring engine ignition parameters like RPM, spark voltage, and burn time.
2) It describes safety rules, technical specifications, button functions, measurement procedures, and additional functions like minimum/maximum readings and capture mode.
3) Key aspects covered include selecting the ignition system and engine cycles, taking measurements on coil-on-plug and conventional ignition systems, and using features like calibration, minimum/maximum, and capture to facilitate testing and troubleshooting.
The document discusses social, mobile, and local marketing. It covers topics like the growth of social marketing platforms like Facebook and Twitter, the rise of mobile marketing, and the use of location-based technologies. Several analytics tools are also mentioned that can track user behavior and measure marketing effectiveness across online and mobile channels. Regulations around data collection from children are also summarized.
Lesson 6Business CommunicationQuestion 1 of 402.5 Points.docxSHIVA101531
Lesson 6
Business Communication
Question 1 of 40
2.5 Points
Which of the following would be the best to include in an executive summary?
A. Our program stimulates young minds while strengthening their bodies.
B. Childhood obesity is a growing epidemic.
C. Many people don't realize just how important physical fitness is.
D. Current guidelines say that children should get at least 60 minutes of exercise each day.
Question 2 of 40
2.5 Points
Which of the following media is most appropriate if you want to encourage your audience to collaborate, interact, and create content?
A. slides
B. podcasts
C. flipcharts
D. video conferences
Question 3 of 40
2.5 Points
If a proposal is a few pages long, then which of the following components is most likely to help the reader see the structure of the document at a glance?
A. references
B. headings
C. appendices
D. footnotes
Question 4 of 40
2.5 Points
In the context of a proposal, which of the following terms refers to the items you are agreeing to provide to the audience?
A. references
B. appendices
C. advantages
D. deliverables
Question 5 of 40
2.5 Points
Jane is preparing a proposal for an audience that has invited her to do so. This means that __________.
A. it is an unsolicited proposal
B. Jane will need to explain her experience and qualifications
C. the direct organizational approach would be appropriate
D. Jane's audience is not aware that a problem or opportunity exists
Question 6 of 40
2.5 Points
Amanda wants to make a demonstration during her presentation which involves sharing some content with her audience that is not available in electronic form. In this situation, which of the following would be the most appropriate medium to use?
A. podcasts
B. videos
C. props
D. flipcharts
Question 7 of 40
2.5 Points
Which of the following is considered part of analyzing your setting?
A. What do the key players care about?
B. What are the needs and interests of the audience?
C. How far do I need to move the audience before they act?
D. Will I be using my own computer to present slides?
Question 8 of 40
2.5 Points
Anne is trying to get a sense of the overall structure of her slide presentation. She sketches headlines and ideas for the body of the slides on some Post-It notes, rearranging them as necessary. Anne is creating a(n. __________ for her presentation.
A. storyboard
B. template
C. slide master
D. animation
Question 9 of 40
2.5 Points
Which of the following statements would be the best to use in a proposal?
A. Our equipment does the job in half the time it takes for our competitor's equipment.
B. Our equipment did the job in half the time it took for our competitor's equipment.
C. Our equipment had done the job in half the time it had taken for our competitor's equipment.
D. Our equipment has done the job in half the time it has taken for our competitor's equipment.
Question 10 of 40
2.5 Points
Dave is working on ...
1. Jeff Cohen screens all job applications for a local corporation before sending qualified candidates to department heads. He serves as a gatekeeper.
2. An oral message is preferable to a written one when you want to minimize undesirable emotions or resolve conflicts and build consensus.
3. A written business request being answered positively and promptly on the first try demonstrates a high level of effectiveness.
1. Jeff Cohen screens all job applications for a local corporation before sending qualified candidates to department heads. Jeff acts as a gatekeeper.
2. An oral message is preferable to a written one when you want to resolve conflicts and build consensus.
3. A written business request being answered positively and promptly on the first try demonstrates a high level of effectiveness.
Jeff Cohen screens all job applications for a local corporation before sending qualified candidates to department heads. He serves as a gatekeeper. Acknowledging a subordinate's feelings about being mistreated by coworkers would be an appropriate first response in this situation. Providing a clear and direct explanation that a customer's warranty has expired is the best way to refuse their request for free repairs.
This document discusses social media and its use for marketing purposes. It defines social media as internet media that allows interaction and user-generated content. The document outlines different types of social media including blogs, social networks, and virtual worlds. It also discusses advantages like word-of-mouth marketing, and disadvantages such as lack of control and measurability. Finally, it provides six principles for effective social media marketing including listening to customers, engaging audiences, enabling customer participation, sharing content, rewarding loyal users, and participating in conversations.
This document discusses social media and its use in marketing. It defines social media as a social instrument of communication on the Internet that allows people to share opinions, experiences and information. Social media has changed how people interact and how businesses operate, bringing new marketing methods. The elements of social media are divided into six categories: content creation, content sharing, networking, joint productions, virtual worlds, and plugins. The advantages of social media include easy communication and networking globally. Disadvantages include the time needed to engage actively and privacy/impression concerns. When using social media for marketing, companies should listen to customers, engage and adapt content, participate in conversations, and continue updates and content sharing.
To create a successful social media strategy:
1) Determine goals and research how other companies engage audiences on different platforms.
2) Develop a content strategy by understanding what audiences want to discuss and where they engage online, then participate in those conversations.
3) Measure engagement metrics like likes, comments, and followers to assess content performance across platforms.
El documento analiza la posible depreciación del dólar estadounidense frente al yen japonés y el yuan chino. Argumenta que si China aprecia su moneda en la misma proporción que EE.UU. deprecia el dólar frente al yen, ambas potencias se beneficiarían de mayores exportaciones a China. También sugiere que una depreciación del dólar, junto con tasas de interés más altas en EE.UU. y más estímulo monetario de los bancos centrales, podrían conducir a un nuevo periodo de
Adobe PhotoShop é um dos principais softwares de edição de imagens utilizados no Design Gráfico, permitindo criar efeitos visuais e montagens. O documento também fornece um link para um curso de Design Gráfico na escola Olimpio.
Este documento contiene información sobre cupones de descuento y promociones de Hostgator, una compañía de alojamiento web. Se proporcionan varios códigos de descuento de hasta un 25% para planes de alojamiento, y se explica que estos cupones no tienen fecha de expiración y se pueden usar más de una vez. También se ofrece una garantía de devolución de dinero de 45 días.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Grafico diario del dax perfomance index para el 16 05-2012Experiencia Trading
Este documento presenta un análisis técnico del índice Dax Performance usando medias móviles simples de Fibonacci. Proporciona objetivos de precios si el índice mantiene o pierde determinados niveles clave, y explica que las tendencias se definen por las medias móviles que actúan como soportes y resistencias. Adicionalmente, explica que el análisis técnico intenta predecir movimientos de mercado futuros basados en el pasado, pero no puede asegurar resultados debido a eventos impredec
Este documento presenta la información personal y profesional de Alejandro Vilanova Mateos. Incluye detalles sobre su estado civil, nacionalidad, edad, formación académica y experiencia laboral. Vilanova tiene 30 años, es soltero y de nacionalidad española. Obtuvo títulos técnicos superiores en Química Ambiental e Análisis y Control, y realizó prácticas en ENCE Pontevedra y Denso Sistemas Térmicos Vigo. Cuenta con experiencia como auxiliar químico en
Um servidor público municipal requer a prorrogação de sua licença sem vencimento junto à Prefeitura de Vitória. O documento fornece os dados pessoais do servidor como nome, matrícula, cargo efetivo, data de admissão e contato para formalizar o pedido de extensão do período de afastamento.
1) The document provides a user manual for the MST-1000, an instrument for measuring engine ignition parameters like RPM, spark voltage, and burn time.
2) It describes safety rules, technical specifications, button functions, measurement procedures, and additional functions like minimum/maximum readings and capture mode.
3) Key aspects covered include selecting the ignition system and engine cycles, taking measurements on coil-on-plug and conventional ignition systems, and using features like calibration, minimum/maximum, and capture to facilitate testing and troubleshooting.
The document discusses social, mobile, and local marketing. It covers topics like the growth of social marketing platforms like Facebook and Twitter, the rise of mobile marketing, and the use of location-based technologies. Several analytics tools are also mentioned that can track user behavior and measure marketing effectiveness across online and mobile channels. Regulations around data collection from children are also summarized.
Lesson 6Business CommunicationQuestion 1 of 402.5 Points.docxSHIVA101531
Lesson 6
Business Communication
Question 1 of 40
2.5 Points
Which of the following would be the best to include in an executive summary?
A. Our program stimulates young minds while strengthening their bodies.
B. Childhood obesity is a growing epidemic.
C. Many people don't realize just how important physical fitness is.
D. Current guidelines say that children should get at least 60 minutes of exercise each day.
Question 2 of 40
2.5 Points
Which of the following media is most appropriate if you want to encourage your audience to collaborate, interact, and create content?
A. slides
B. podcasts
C. flipcharts
D. video conferences
Question 3 of 40
2.5 Points
If a proposal is a few pages long, then which of the following components is most likely to help the reader see the structure of the document at a glance?
A. references
B. headings
C. appendices
D. footnotes
Question 4 of 40
2.5 Points
In the context of a proposal, which of the following terms refers to the items you are agreeing to provide to the audience?
A. references
B. appendices
C. advantages
D. deliverables
Question 5 of 40
2.5 Points
Jane is preparing a proposal for an audience that has invited her to do so. This means that __________.
A. it is an unsolicited proposal
B. Jane will need to explain her experience and qualifications
C. the direct organizational approach would be appropriate
D. Jane's audience is not aware that a problem or opportunity exists
Question 6 of 40
2.5 Points
Amanda wants to make a demonstration during her presentation which involves sharing some content with her audience that is not available in electronic form. In this situation, which of the following would be the most appropriate medium to use?
A. podcasts
B. videos
C. props
D. flipcharts
Question 7 of 40
2.5 Points
Which of the following is considered part of analyzing your setting?
A. What do the key players care about?
B. What are the needs and interests of the audience?
C. How far do I need to move the audience before they act?
D. Will I be using my own computer to present slides?
Question 8 of 40
2.5 Points
Anne is trying to get a sense of the overall structure of her slide presentation. She sketches headlines and ideas for the body of the slides on some Post-It notes, rearranging them as necessary. Anne is creating a(n. __________ for her presentation.
A. storyboard
B. template
C. slide master
D. animation
Question 9 of 40
2.5 Points
Which of the following statements would be the best to use in a proposal?
A. Our equipment does the job in half the time it takes for our competitor's equipment.
B. Our equipment did the job in half the time it took for our competitor's equipment.
C. Our equipment had done the job in half the time it had taken for our competitor's equipment.
D. Our equipment has done the job in half the time it has taken for our competitor's equipment.
Question 10 of 40
2.5 Points
Dave is working on ...
1. Jeff Cohen screens all job applications for a local corporation before sending qualified candidates to department heads. He serves as a gatekeeper.
2. An oral message is preferable to a written one when you want to minimize undesirable emotions or resolve conflicts and build consensus.
3. A written business request being answered positively and promptly on the first try demonstrates a high level of effectiveness.
1. Jeff Cohen screens all job applications for a local corporation before sending qualified candidates to department heads. Jeff acts as a gatekeeper.
2. An oral message is preferable to a written one when you want to resolve conflicts and build consensus.
3. A written business request being answered positively and promptly on the first try demonstrates a high level of effectiveness.
Jeff Cohen screens all job applications for a local corporation before sending qualified candidates to department heads. He serves as a gatekeeper. Acknowledging a subordinate's feelings about being mistreated by coworkers would be an appropriate first response in this situation. Providing a clear and direct explanation that a customer's warranty has expired is the best way to refuse their request for free repairs.
This document contains summaries of 22 questions and answers from SEO experts. Some key points covered include: NAP stands for Name, Address, Phone number; 30% of Google searches have local intent; paid AdWords campaigns do not directly increase organic rankings; buying links is strongly discouraged as it can lead to penalties; and Google uses over 200 factors to determine rankings. The document provides concise explanations of important SEO concepts.
The document discusses how social networking can help take your job search to the next level. It notes that 70-80% of recruiters and employers use the internet to find potential hires. LinkedIn, Twitter, and Facebook are identified as the power trio of social media platforms for networking. The document provides tips for developing an online presence through strategic planning, self-awareness, maintaining a long-term career management plan, and etiquette for social networking.
Create Something Remark[et]able: How To Do Good Content MarketingMichael Durwin
Presentation includes an overview of content marketing, why you should be doing it, how to do it well and tips for video, infographics, ebooks, webinars, blogs, images. Also discussed Vine, Instagram, LinkedIn, Pinterest.
This document contains 55 multiple choice questions about e-commerce marketing and advertising concepts. It covers topics such as types of online advertising, factors influencing consumer online purchasing decisions, metrics for measuring online marketing effectiveness, and regulations around email marketing and spam. The questions are drawn from a textbook on e-commerce and test students' understanding of fundamental concepts and issues in online marketing.
The document describes the rules for Round 2 of a quiz competition. It states that in Round 2, each team has 6 questions and any questions passed on from the previous round. Teams have 15 seconds to answer each question and will receive 5 points for a correct answer. If incorrect, the correct answer is provided. Questions not answered within 15 seconds can be passed to the next team for 5 seconds to answer. Team members can discuss answers before responding.
Fiverr seo skill assessment test answers 2021 (updated) editorialgeSuhailAbbas13
The document provides answers to Fiverr's SEO skill assessment test from 2021. It includes 36 questions and answers that cover topics like keyword research, link building, technical SEO, and Google algorithms. The goal is to help test takers score in the top 10 (9.5/10). Additionally, it offers some extra practice questions and clarifies concepts like keywords, redirects, and sitemaps. The document aims to help users pass Fiverr's SEO skills test with a high score.
The document appears to be a quiz about search engine optimization (SEO) concepts and best practices. It includes multiple choice questions about topics like metadata, links, redirects, sitemaps, and more. The questions are followed by statements indicating the reader can "Learn about the correct answer here."
The document provides an overview of internet marketing fundamentals through a series of modules. Module One discusses getting started with internet marketing and integrating modern techniques. Module Two covers conducting a SWOT analysis to determine internal/external strengths, weaknesses, opportunities, and threats. It also presents a case study where a CEO ignored customer complaints about poor service, leading to a 20% drop in sales. Module Three stresses the importance of primary/secondary marketing research to identify target audiences and develop products meeting consumer expectations.
Social Media Marketing Test Answers Upwork _oDesk_Shahajahan Ali
The document contains questions and answers related to social media and digital marketing concepts. Some key points covered include:
- LinkedIn offers increased abilities to connect directly and send messages for pay accounts.
- Leveraging both social network and traditional marketing can be done by utilizing a television ad campaign online as well as on other sites like YouTube.
- It's important to post to a blog regularly to keep readers engaged and provide search engines with content to index.
- Metrics like site traffic and new customer acquisition are important for evaluating marketing efforts.
This document provides an overview of 5 modules on internet marketing fundamentals. Module 1 discusses getting started with internet marketing and experimenting creatively. Module 2 covers using SWOT analysis for internal/external assessments and a case study where poor customer service led to 20% sales drop. Module 3 emphasizes the importance of primary/secondary market research, product development, and identifying target audiences. Module 4 stresses real-time marketing using social media, dynamic content, and engagement. The final module discusses carefully managing a brand across all interactions and media to maintain a consistent message and unique qualities.
The document presents information on the relationship between technology and society. It discusses how society has changed with the introduction of technology, noting that daily tasks are now done digitally rather than manually. Both advantages and disadvantages of technology are outlined, including increased communication and convenience as well as new security and health issues. The presentation concludes with a game show to test the audience's understanding of the topics covered.
The document presents information on the relationship between technology and society. It discusses how society has changed with the introduction of technology, noting that daily tasks are now done digitally rather than manually. Both advantages and disadvantages of technology are outlined, including increased communication and convenience as well as new security and health issues. The presentation concludes with a game show to test the audience's understanding of the topics covered.
The document presents information on the relationship between technology and society. It discusses how society has changed with the introduction of technology, noting that daily tasks are now done digitally rather than manually. Both advantages and disadvantages of technology are outlined, including increased communication and convenience as well as new security and health issues. The presentation concludes with a game show to test the audience's understanding of the topics covered.
This document provides checklists and templates to help with digital planning and social media goals. It includes sections on setting up digital profiles and platforms, conducting competitor research, identifying target audiences and the content they seek, finding content sources, developing hashtags and keyword plans, and website redesign considerations. The overall aim is to provide essential information and tools for developing an effective online strategy.
1. Shaw Academy - Social Media Marketing: Final Assignment
Tsholofelo Koopa's Certificate
Report Summary
Name : Tsholofelo Koopa (41.13.18.157)
Your Score : 87 out of 100 (87%)
Correct Answers : 87 Question
Incorrect Answers : 13 Question
Unanswered : 0 Question
Passing Grade (%) : %
Time taken : 33 mins 5 secs
Your Result : Distinction
Email : tvkoopa@gmail.com
Your Answers
Correct
Q1 ) Achieving results in Social Media Marketing is quick and easy.
2. A. True
B. False(Your Answer) (Correct)
Incorrect
Q2 ) Where are you likely to find curated content?
A. YouTube
B. Television
C. Facebook(Your Answer) (Incorrect)
Incorrect
Q3 ) What percentage of US e-commerce sales comes from mobile?
A. 61.5%
B. 29.7%
C. 53.1%(Your Answer) (Incorrect)
D. 14%
Correct
Q4 ) Instagram Adverts are created through Power Editor on Facebook.
A. True(Your Answer) (Correct)
B. False
Correct
Q5 ) There are a variety of factors that influence our ability to easily relay our message to
our audience
A. True(Your Answer) (Correct)
B. False
Correct
Q6 ) Which of the following is an example of a space-locator?
A. Someone sending a Tweet to a friend
B. Someone watching a YouTube Video
C. Someone using Yelp to leave a review for a business(Your Answer) (Correct)
3. Correct
Q7 ) Digital Content is defined as information made available by a website, or other
electronic medium, for the purpose of consumption.
A. True(Your Answer) (Correct)
B. False
Correct
Q8 ) Which of the following will help you create the best content for your audience?
A. Writing an article about a current event that interests you
B. Putting something together quickly
C. Producing something of the highest possible quality with the resources you have available(Your
Answer) (Correct)
D. Taking photos in the evening
Correct
Q9 ) Which of the options below is the most important to consider when creating content
for social media?
A. Expected number of visitors to our website
B. The audience(Your Answer) (Correct)
C. Whether or not the topic is trending
Correct
Q10 ) A social community is a feeling of fellowship among individuals as a result of
sharing common attitudes, interests, and goals.
A. False
B. True(Your Answer) (Correct)
Correct
Q11 ) Power Editor is a tool for bulk advertising on Facebook
A. True(Your Answer) (Correct)
B. False
Correct
Q12 ) What sort of content is Pinterest best suited to?
4. A. Video
B. Text
C. Music
D. Images(Your Answer) (Correct)
Correct
Q13 ) From the options below, where is the best place to share a video?
A. Pinterest
B. YouTube(Your Answer) (Correct)
C. Reddit
D. Twitter
Correct
Q14 ) Which of the following does not work well on LinkedIn
A. Business development
B. Recruitment
C. Interaction with potential leads
D. Funny videos(Your Answer) (Correct)
Incorrect
Q15 ) People lacking a background in the area in which they are creating social content
can create something as professionally relevant as an industry expert.
A. True(Your Answer) (Incorrect)
B. False
Correct
Q16 ) Social Listening is the process of identifying and assessing what is being said about
a company, individual, product, or brand on the internet.
A. True(Your Answer) (Correct)
B. False
Correct
Q17 ) A/B Testing is the process of comparing two alternatives to see which one performs
better.
5. A. True(Your Answer) (Correct)
B. False
Correct
Q18 ) When embedding a YouTube video, you have to write all of the code yourself.
A. True
B. False(Your Answer) (Correct)
Correct
Q19 ) Social media is a set of computer mediated tools that allow users to share or
exchange information, ideas, pictures, or videos in a viral community or network
A. True(Your Answer) (Correct)
B. False
Correct
Q20 ) A Facebook profile is the same as a Facebook page
A. True
B. False(Your Answer) (Correct)
Correct
Q21 ) LinkedIn requires a different form of management and content than any other form
of social media. Select all that apply
A. Content is more professionally focused (Your Answer) (Correct)
B. Offers recruitment options for businesses(Your Answer) (Correct)
C. Best understood as a showcase for your company as a professional organization, not a brand(Your
Answer) (Correct)
D. Needs a fun, happy tone
Incorrect
Q22 ) It's always best to assume forecasted profits are definite before the close of a
campaign.
A. True(Your Answer) (Incorrect)
B. False
6. Correct
Q23 ) Facebook requires a personable yet professional tone when speaking for a
business.
A. True(Your Answer) (Correct)
B. False
Correct
Q24 ) Sharing 3rd party content is a necessity of working in a social space, but what kind
of content would be best to share from the examples below?
A. Something that relates to a current event
B. Something that's relevant to a product you are selling that casts it in a postive light(Your Answer)
(Correct)
C. Something you find personally interesting
Correct
Q25 ) You should never screen 3rd party content.
A. True
B. False(Your Answer) (Correct)
Correct
Q26 ) Instagram is owned by Twitter.
A. True
B. False(Your Answer) (Correct)
Correct
Q27 ) What do you need to be wary of when writing text content for social media?
A. Spelling Errors
B. Cultural Insensitivity
C. Running foul of current events
D. All of the above(Your Answer) (Correct)
Correct
Q28 ) The WALL-E Rule states: "If it's too much for a Disney film, it's too much for your
Facebook Page (or other social media platforms)."
7. A. True(Your Answer) (Correct)
B. False
Correct
Q29 ) When posting something on your Facebook Page you should always have a reason
for posting.
A. True(Your Answer) (Correct)
B. False
Correct
Q30 ) When engaging with customers on Twitter, it is best to use popular hashtags
without first checking their context.
A. True
B. False(Your Answer) (Correct)
Correct
Q31 ) When setting up a LinkedIn profile what should you consider? Select all that apply.
A. Completing the profile description(Your Answer) (Correct)
B. Entering in your Educational Level(Your Answer) (Correct)
C. Adding a professional picture(Your Answer) (Correct)
Correct
Q32 ) Which of the following is an important step to complete when setting up your
YouTube Channel page?
A. Adding a Channel Icon
B. Writing a description
C. Connecting it to your website
D. All of the above(Your Answer) (Correct)
Correct
Q33 ) Google Analytics allows social marketers to analyse where a visitor who enters their
website goes once they leave their Social Media platform.
A. True(Your Answer) (Correct)
B. False
8. Correct
Q34 ) Which of the following are positive habits we should follow as Social Media
marketers? Select all that apply:
A. Minimize communication with the outside world
B. Ensure you are using a variety of tools that compliment your marketing efforts(Your Answer)
(Correct)
C. Ensure you have a rounded knowledge of the platforms you are using(Your Answer) (Correct)
Correct
Q35 ) 1st degree connections within LinkedIn are people linking directly to you
A. True(Your Answer) (Correct)
B. False
Correct
Q36 ) One of the best ways to build your own authority or a business' authority on
LinkedIn is through commenting on relevant content
A. True(Your Answer) (Correct)
B. False
Correct
Q37 ) Facebook offers which of the following?
A. In-house data analytical tools
B. Paid Advertising
C. Excellent data integration with other platforms
D. A large customer base
E. All of the Above(Your Answer) (Correct)
Correct
Q38 ) Facebook offers paid advertising that can be targeted around users' self-selected
interests.
A. True(Your Answer) (Correct)
B. False
9. Correct
Q39 ) Connections are vital on LinkedIn, and are the key to promoting your business or
professional brand over time.
A. True(Your Answer) (Correct)
B. False
Correct
Q40 ) The Golden Rule of Online Reputation Management is treat customers or users
how you would want to be treated.
A. False
B. True(Your Answer) (Correct)
Correct
Q41 ) Which of the following is required for a company page to be set up on LinkedIn?
A. An email domain is unique to the company(Your Answer) (Correct)
B. A profile that must be more than 30% complete
C. A full description of its services
Incorrect
Q42 ) Which of the following do you need to check to be sure your Facebook page is set
up correctly?
A. Have you picked the correct category?(Your Answer) (Incorrect)
B. Is it listed on your website, business cards, or other customer facing marketing so it can be found?
C. Is your website listed?
D. All of the Above
Correct
Q43 ) You should keep whoever is running your company's LinkedIn Page up to date on
information they may need to comment on posts and answer questions?
A. True(Your Answer) (Correct)
B. False
Correct
Q44 ) Which of the following isn't a profile strength on LinkedIn?
10. A. All-Star
B. Advanced
C. Medium(Your Answer) (Correct)
D. Beginner
E. Intermediate
Correct
Q45 ) Data analysis is the process of systematically applying statistical and/or logical
techniques to describe and illustrate, condense and recap, and evaluate data.
A. True(Your Answer) (Correct)
B. False
Incorrect
Q46 ) Data analysis lays the foundations of good practice. Please check each of the
boxes that demonstrate why? Select all that apply.
A. Data analysis shows us what aspects of our content and postings are successful, and which are
failing to meet goals(Your Answer) (Correct)
B. Without understanding the why of our social media performance, we cannot make any educated
changes to it(Your Answer) (Correct)
C. Any change you make to your site or posting practices should be informed by data and track
religiously
D. This will give you the information you need to make educated decisions about your social media
strategy(Your Answer) (Correct)
Correct
Q47 ) Twitter offer analytics that allows us to analyse the level of interaction with an
individual tweet?
A. True(Your Answer) (Correct)
B. False
Correct
Q48 ) Any change you make to your site or posting practices should be informed by data
and tracked extensively.
A. True(Your Answer) (Correct)
B. False
11. Correct
Q49 ) Facebook offer page analysis for business. What is the name of this function?
A. Insights(Your Answer) (Correct)
B. Analytics
C. Informatics
Correct
Q50 ) We are a representative of our company on LinkedIn more so than any other
platform.
A. True(Your Answer) (Correct)
B. False
Correct
Q51 ) When is the best time to post something on Facebook?
A. 9am
B. 2pm
C. Whenever the data tells you(Your Answer) (Correct)
D. After breakfast
Correct
Q52 ) What does ARPL stand for?
A. Annual Registration Payment Levy
B. Average Representation per Link
C. Average Revenue per Lead(Your Answer) (Correct)
Correct
Q53 ) The best social media marketers are those who do not use the data at their
disposal to make informed decisions
A. True
B. False(Your Answer) (Correct)
Incorrect
Q54 ) What is the most important driving force for any social media post or campaign
12. A. Your profile picture
B. Driving traffic to your site(Your Answer) (Incorrect)
C. Data Analysis
D. Gathering the greatest number of followers possible across all networks
Correct
Q55 ) A hashtag is:
A. a posting made on Twitter, of 140 characters or less.
B. any tweet that includes the use of another user’s username (“@username”) within the body of the
tweet.
C. to post or forward another user’s tweet on Twitter
D. a word or phrase on Twitter preceded by the hash sign (#) to identify messages on a specific
topic(Your Answer) (Correct)
Correct
Q56 ) How much does it cost to set up a YouTube channel?
A. $50
B. There is no monetary cost(Your Answer) (Correct)
C. It depends on where you are located
D. €15
Correct
Q57 ) Businesses use Instagram for:
A. The younger demographics
B. The in-house editing tools
C. The in-house analytics
D. A and B are both correct(Your Answer) (Correct)
Correct
Q58 ) It's important to have measurable business goals when setting up a YouTube
channel. Which of the following represents examples of business goals? Select all
that apply.
A. Number of sales influenced by a video(Your Answer) (Correct)
B. Increase in subscribers over time(Your Answer) (Correct)
C. The colour of the video background
13. Incorrect
Q59 ) The category you select for your channel will affect its visibility within YouTube.
A. True
B. False(Your Answer) (Incorrect)
Correct
Q60 ) A tweet is:
A. a posting made on Twitter of 140 characters or less(Your Answer) (Correct)
B. to post or forward another user’s tweet on Twitter
C. any tweet that includes the use of another user’s username (“@username”) within the body of the
tweet
D. a word or phrase on Twitter preceded by the hash sign (#) to identify messages on a specific topic
Correct
Q61 ) Brands should form the center of a community for their customers or users.
A. True(Your Answer) (Correct)
B. False
Correct
Q62 ) When managing your channel which of the following are important to do? Select all
that apply
A. Respond to comments actively(Your Answer) (Correct)
B. Listen to user feedback to tailor your content(Your Answer) (Correct)
C. Plan your content in advance(Your Answer) (Correct)
D. Include third party music to make videos more interesting
Incorrect
Q63 ) Tags help to drive engagement and visibility for YouTube videos.
A. True
B. False(Your Answer) (Incorrect)
Correct
14. Q64 ) Twitter supports more than one language.
A. True(Your Answer) (Correct)
B. False
Correct
Q65 ) Playlists allow you do which of the following within YouTube?
A. Can only be added to by the owner
B. Only make sense for music focused channels
C. Create a queue of similar videos for playback(Your Answer) (Correct)
D. All of the above
Incorrect
Q66 ) When we think of Twitter, we consider which of the following? Select all that apply.
A. Twitter offers excellent data integration and paid advertising in the form of promoted tweets
B. Content on Twitter can go viral through retweets and lends itself to content that peaks interest
instantly(Your Answer) (Correct)
C. Twitter requires active management of tweets, retweets, followers, and customer complaints
Correct
Q67 ) Bitly is a link shortening tool.
A. True(Your Answer) (Correct)
B. False
Correct
Q68 ) You need a Google Account to set up a YouTube Channel
A. True(Your Answer) (Correct)
B. False
Correct
Q69 ) When building a base of followers on Twitter it is important to:Tick all that apply
A. Ensure you have relevant well produced content to share(Your Answer) (Correct)
B. Leverage hashtags and trends whenever possible to maximize your impact(Your Answer) (Correct)
C. Follow other popular accounts in your space and tweet at relevant influencers (Your Answer)
(Correct)
15. D. Stay in front of customer comments and be responsive(Your Answer) (Correct)
E. Consider the success and failure of posts to see what resonantes(Your Answer) (Correct)
Correct
Q70 ) Its always important to read what a hashtag is about before using it.
A. True(Your Answer) (Correct)
B. False
Correct
Q71 ) A strategy serves as the path forward for any online business by mapping out a
pathway to success.
A. True(Your Answer) (Correct)
B. False
Correct
Q72 ) Google Analytics requires which of the following to setup?
A. An email address
B. A Google Account(Your Answer) (Correct)
C. A social media account
Correct
Q73 ) Good Online Reputation Management would include:
A. posting to review sites to promote your product or service, censoring customer complaints and
common sense use of "dummy" accounts on third party websites
B. focusing on excellent product / services, monitoring what customers are saying about you on social
media, providing excellent customer service and online PR(Your Answer) (Correct)
C. undermining the credibility of negative reviewers and associated posts
Correct
Q74 ) "Mention" is an online social media software as a service that
A. enables posting of social messgaes across multiple social websites.
B. is a way to stay informed about what is being said about your brand and track this over time.(Your
Answer) (Correct)
C. provides analytics for the different platforms.
16. D. is none of the above.
Correct
Q75 ) YouTube was founded in 2005
A. True(Your Answer) (Correct)
B. False
Correct
Q76 ) When setting a Social Marketing strategy its important to? Select all that apply
A. Create a posting schedule plan(Your Answer) (Correct)
B. Plan your budgets(Your Answer) (Correct)
C. Dedicate time to analytics(Your Answer) (Correct)
D. Ensure that your contact details are correct on each platform(Your Answer) (Correct)
Incorrect
Q77 ) What is S.O.S.T.A.C.?
A. A social management tool(Your Answer) (Incorrect)
B. An emerging social platform
C. A strategy template
D. A forwarded post to your own timeline from another users timeline
Correct
Q78 ) Initial success during a campaign means you have mastered Social Marketing.
A. True
B. False(Your Answer) (Correct)
Correct
Q79 ) If our campaigns are massively over-performing, what should we do? (Select all that
apply)
A. Analyse why and learn from it(Your Answer) (Correct)
B. Stop the campaign as we had not planned for this
C. Attempt to replicate the same approach for our next campaign where possible(Your Answer)
(Correct)
Explanation:
17. Correct
Q80 ) A retweet is defined as:
A. a mention is any tweet that includes the use of another user’s username (“@username”) within the
body of the tweet
B. a posting made on Twitter, of 140 characters or less
C. to post or forward another user’s tweet on Twitter(Your Answer) (Correct)
D. a word or phrase on Twitter preceded by the hash sign (#) to identify messages on a specific topic
Correct
Q81 ) Online Reputation Management is the process of measuring and altering the
perceptions of a brand for the benefit of the company. This process is typically
performed by a social media manager and can involve the creation of content,
customer service, and any other relevant aspect of the business.
A. True(Your Answer) (Correct)
B. False
Correct
Q82 ) Great reputation management requires: Select all that apply.
A. Expert knowledge(Your Answer) (Correct)
B. Time to monitor it(Your Answer) (Correct)
C. An ability to speak more than one language
D. An awareness of tone and understanding of PR(Your Answer) (Correct)
Correct
Q83 ) A Mention is any tweet that includes the use of another user's username
(@username) within the body of the tweet.
A. True(Your Answer) (Correct)
B. False
Correct
Q84 ) Instagram offers integration with other Social Platforms.
A. True(Your Answer) (Correct)
B. False
18. Correct
Q85 ) "Hootsuite" is
A. a social advertising platform provided by Owl technologies
B. free to access all functionality
C. a social media management tool that helps online marketers manage all of their social media in one
place(Your Answer) (Correct)
D. none of the above
Correct
Q86 ) When planning for the future of your business' reputation it is important to: Select all
that apply.
A. Have an excellent product or service(Your Answer) (Correct)
B. Ask customers to review your business(Your Answer) (Correct)
C. Delete negative reviews
Correct
Q87 ) Which of the following should you NOT do when building a brand in the digital
space?
A. Answering queries promptly
B. Pay for advertising through a social channel
C. Failing to update your page(Your Answer) (Correct)
D. Posting fresh content regularly
Correct
Q88 ) Setting out milestones and time frames for any campaign are important steps for
digital marketers.
A. True(Your Answer) (Correct)
B. False
Correct
Q89 ) When dealing with a negative review of your business that isn't true it is important to
show proof or evidence that supports your side of the story.
A. True(Your Answer) (Correct)
B. False
19. Correct
Q90 ) Which of the following actions should you take to deal with a negative review of
your business that is true? Select all that apply.
A. Present your side of the story honestly(Your Answer) (Correct)
B. Call the user a liar
C. Check your tone and language before you post a reply with others in your company(Your Answer)
(Correct)
D. Inform the user of what steps you plan to take to address the situation(Your Answer) (Correct)
Incorrect
Q91 ) A negative review is something that you cannot recover from or plan for.
A. True(Your Answer) (Incorrect)
B. False
Incorrect
Q92 ) Which of the following is considered an example of location based platform?
A. Facebook(Your Answer) (Incorrect)
B. Yelp
C. Twitter
D. Instagram
Correct
Q93 ) Facebook allows the posting of video content hosted on a third party site or other
social network?
A. True(Your Answer) (Correct)
B. False
Correct
Q94 ) Which of the following is an important piece of any Social Media Marketing
strategy?
A. Managing followers
B. Building a posting schedule(Your Answer) (Correct)
C. Installing Google Analytics
20. Correct
Q95 ) A good social media manager needs to know how to employ a wide ranging base of
knowledge about the brand they represent.
A. True(Your Answer) (Correct)
B. False
Correct
Q96 ) Why are tags so important to add to YouTube videos?
A. To target it to the right person
B. To allow you to add a language the video is relevant to
C. To increase its chances of showing up in the search results for YouTube or Google(Your Answer)
(Correct)
Correct
Q97 ) As a social marketing consultant, its necessary to have a in depth knowledge of
strategy development.
A. True(Your Answer) (Correct)
B. False
Correct
Q98 ) LinkedIn was originally used as a:
A. Place to arrange meet-ups
B. Digital CV(Your Answer) (Correct)
C. Place to post video content
Correct
Q99 ) Facebook offer demographic targeting based upon users location, interest and age
if they have entered that information as part of their profile.
A. True(Your Answer) (Correct)
B. False
Correct
Q100
)
How should you choose which social network is best for the needs of your business
or client?
21. A. Always use Facebook no mater what
B. Choose a location based tool
C. Use which ever one most fits your business needs(Your Answer) (Correct)
D. None of the above