2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Contents
Introduction
1. 연구 주제
01 디자인 선정
02 연구 방법
03 주제 제안
Main subject
2. 연구 진행
01 Research1
서울색
02 Research2
서울색 활용 현황
03 서울색 활용 현황 검토
04 최종 서울색 활용안 제안
Conclusion
3. 연구 결과
연구 결과 보고
3. 1. 연구 주제
01 디자인 선정
02 연구 방법
03 주제 제안
Introduction
6. 1. 연구 주제 01 디자인 선정 - 선정 배경
도시
현대 사회는 디자인 업계 종사자나 예술인 뿐만 아니라 보통의 사람들도
‘아름다운 것’에 관심이 많다. 작은 문구류부터 전자기기, 패션류, 심지어
음식까지도 서로 아름다움을 뽐내고 있으며, 사람들은 스스로 더 좋은
디자인 을 선택한다. 현대 사회는 ‘디자인의 시대’라고 할 수 있다. 상품
같은 오브젝트들 부터 손에 잡히지 않는 CI, 어플 등까지 디자인은 그
규모가 다양하다.
이렇게 우리가 살고 있는 디자인의 시대에서 거대한 규모의 디자인을
꼽자면, 바로 ‘도시’가 아닐까? 실제로 계획도시 등, 세계는 도시까지도 ‘
디자인’하며 더 멋진 도시를 가꾸기 위해 노력한다.
7. 1. 연구 주제 01 디자인 선정 - 선정 배경
도시, 서울
색은 우리가 처음 디자인을 받아들이는 순간에 큰 영향을 미치는 속성중
하나이다. 디자인은 기본적으로 주조색과 보조색을 지닌다. 그리고 색에
따라 디자인의 느낌과 분위기가 결정된다. 특히나 생활 환경의 색은 사람의
기분과 성격에까지 영향을 미칠 수 있다.
그렇다면 내가 살고 있는 도시, 서울에도 서울만의 색이 있을까?
나는 어떤 색의 도시에서 지내고 있는 걸까?
이러한 궁금증에서 주제 디자인으로 ‘서울의 색’을 선택하게 되었다.
11. 1. 연구 주제 01 디자인 선정 - 연구 목적
연구 목적
서울의 COLOR IDENTITY 구축
12. 1. 연구 주제 01 디자인 선정 - 연구 목적
서울의 Color Identity
서울에는 서울특별시가 정립하고 체계화 해 놓은 ‘서울색’이 존재한다.
그럼에도 불구하고 서울엔 너무나도 많은 색이 넘쳐나고 있어 서울만의
색이라는 특별함을 지니지 못하고 있는 상황이다.
본 연구에서는 서울색과 그가 적용된 사례를 살펴봄으로써 서울색 활용
현황을 검토하고, 그 결과를 토대로 서울의 Color Identity 구축을 위한
활용 개선안을 제안하고자 한다
13. 1. 연구 주제 02 연구 방법
Step1. Research - 서울색
서울특별시는 서울의 색을 분석하여 서울상징색, 서울기조색, 서울대표색
10, 서울지역색50, 서울현상색250이라는 서울색을 정립하고 경관별 색채
가이드라인을 제시한다. 이러한 현재의 서울색에 대해 조사한다.
14. 1. 연구 주제 02 연구 방법
Step2. Research - 서울색 활용 현황
서울특별시가 정립하고 체계화해 놓은 서울색이 현재 어떻게 활용되고
있는지 사례를 조사한다.
15. 1. 연구 주제 02 연구 방법
Step2. 서울색 활용 현황 검토
현재 서울색의 활용에 대해 검토하고 문제점을 파악한다.
16. 1. 연구 주제 02 연구 방법
Step4. 최종 서울색 활용안 제안
검토 결과를 토대로 서울특별시만의 Color Identity를 구축시킬 서울색
활용 개선안을 제안한다.
17. 1. 연구 주제 03 연구 주제 제안
연구 주제
서울의 COLOR IDENTITY
구축을 위한 서울의 색채 제안
18. 2. 연구 진행
Main subject
01 Research1 서울색
02 Research2 서울색 활용 현황
03 서울색 활용 현황 검토
04 개선안 제안
19. 2. 연구 진행 01 Research1 서울색
서울특별시의 서울색 정립 및 체계화 방법
1. 서울색 추출을 위한 당시의 현황 조사 및 분석
서울특별시는 서울시를 대표하는 요소들을 자연환경, 인공환경,
인문환경으로 분류하여 각각의 현상색을 채집하여 분석하였다. 채집된
대표 색채들을 압축하며 서울의 이미지를 잘 표현하는 색채를 도출,
적용방법과 그 범위를 제시하였다.
2007년 10월 19일부터 2008년 5월 20일지 까지, 총 7개월 동안 진행된
‘서울색 정립 및 체계화’ 프로젝트는 서울상징색을 통해 서울의 정체성
각인 및 지역 자부심 구축을 위해 진행되었다.
20. 서울특별시의 서울색 정립 및 체계화 연구 흐름도
2. 연구 진행 01 Research1 서울색
42. 서울색의 탄생
서울특별시는 철저한 조사와 체계적인 분류, 그리고 정확한 측정과 색
추출과정을 통해 서울색을 정립했다. 서울색을 만들기 위해 9800컷의
사진에서 250개의 서울현상색, 그리고 250개의 서울현상색에서 50개의
서울지역색을 추려냈으며, 50개의 색채를 압축하여 서울 고유의 특성이
드러나는 서울상징색을 추출했다.
서울색은 색채전문가와 시민이 함께 만든 서울의 색이다.
2. 연구 진행 01 Research1 서울색
43. 서울을 담은 서울색
서울대표색10은 단순한 열 개의 색이 아니다. 서울색은 서울의 600
년이라는 역사, 서울의 자연과 전통, 서울시민의 삶과 우리 민족의 얼이
담긴 색채이다.
2. 연구 진행 01 Research1 서울색
44. 서울색 활용 현황
그렇게 만들어진 서울색, 서울에 어떻게 활용되고 있을까? 서울이 Color
Identity를 지니기 위해서는 서울현상색250이나 서울지역색50은 그 수가
너무 많고 다양하다. 서울대표색10의 적용을 통해 서울의 Color Identity
가 표현되는 것으로 판단하며, 서울색의 활용은 쉽게 찾아볼 수 있는
서울의 상징과 공공시설물을 조사하여 서울색 활용 현황을 살펴보았다.
상징과 공공 시설물은 최근의 것을 조사했다. 색의 판단이 어려운 건축,
시설물, 교통시설은 임의로 주조색을 추출하여 서울대표색10과 유사한
색은 서울대표색10으로 설정했다.
2. 연구 진행 02 Research2 서울색 활용 현황
45. 서울의 공공 Object
건축
기차 역사
지하철 역사
가로 판매대
시설물
버스 정류장
택시 승강장
공중전화
교통시설
택시
전기택시(출시예정)
버스
상징
서울 휘장 CI
서울 슬로건 BI
브랜드 일러스트
심벌(해치BI)
심벌(해치캐릭터)
서울의
2. 연구 진행 02 Research2 서울색 활용 현황
46. 01 상징 - 서울 휘장 CI
적용된 색상
단청빨간색
SC7912
SC4904
2. 연구 진행 02 Research2 서울색 활용 현황
47. 02 상징 - 서울 슬로건 BI
적용된 색상
CMYK
73/49/19/0
CMYK
46/5/12/0
2. 연구 진행 02 Research2 서울색 활용 현황
48. 03 상징 - 브랜드 일러스트
적용된 색상
단청빨간색
SLC123
SLC020
2. 연구 진행 02 Research2 서울색 활용 현황
62. 2. 연구 진행 02 Research2 서울색 활용 현황
서울색 활용 현황
30개의 색상중 사용된 서울대표색10
총 16색
단청빨간색 3 (+유사색1)
꽃담황토색 4
은행노란색 2 (+유사색2)
서울하늘색 1 (+유사색4)
돌담회색 2
기와진회색 4 (+유사색1)
63. 서울색 활용 현황
사용되지 않은 색
남산초록색 고궁갈색 삼베연미색한강은백색
2. 연구 진행 02 Research2 서울색 활용 현황
64. 많은 가짓수, 적은 사용
서울대표색10중 사용된 색은 6가지이고, 사용되지 않은 색은 4가지이다.
사용된 색의 종류는 다양하나 그에 비해 사용된 횟수가 적어 서울
대표색으로서의 특징이 두드러지지 않는다. 그러나 서울대표색이 사용되지
않았으나 매우 유사하여 서울대표색으로 대체할 수 있는 색상은 8개나
된다. 특히 서울지역색50이나 서울현상색250이 사용된 경우가 있는데, 더
확실한 서울의 Color Identity 정립을 위해 서울대표색10으로의 대체가
필요하다.
2. 연구 진행 03 서울색 활용 현황 검토
65. 특징 없는 낮은 채도
그나마 사용된 서울대표색 중 돌담회색과 기와진회색은 채도가 낮은
Gray Scale Color로, 6번이나 사용되었으나 서울을 상징하는 색채라고
생각하기 힘들다.
2. 연구 진행 03 서울색 활용 현황 검토
66. 서울색 사용에 비협조적인 태도
서울특별시는 서울색의 홍보를 위해 서울 색공원을 건축하는 등 노력을
기울이고 있다. 그러나 아직 서울색이 서울을 대표하기엔 부족한 상황이다.
서울 공공 오브젝트 중 서울 상징은 그래픽 요소로서, 서울대표색10의
활용이 가장 용이하다고 판단된다. 그럼에도 불구하고 서울 상징에 사용된
색상 12색 중 서울대표색은 단 4개의 색만이 적용되었다.
물론 서울색이 정립되기 이전에 디자인되어 서울색이 사용되지 않은
경우도 있을 것이다.
그러나 오는 9월에 서울특별시에서 새로 시행할 예정인 전기택시의 경우,
서울색의 정립 이후에 만들어진 디자인임에도 불구하고 서울색이 사용되지
않아 의문이다. 서울색으로 서울의 Color Identity를 구축하기 위해서는
새로운 디자인에는 물론, 기존의 디자인에도 서울색을 적용하려는 서울
특별시의 적극적인 자세가 필요하다.
2. 연구 진행 03 서울색 활용 현황 검토
69. 2. 연구 진행 04 서울색 최종 활용안 제안
‘서울이 떠오르는 색’
서울이 떠오르는 색을 사용한다는 것은 서울이 Color Identity를 갖기
위한 가장 기본적이자 가장 최종적인 과제이다.
70. 2. 연구 진행 04 서울색 최종 활용안 제안
‘서울이 떠오르는 색’
그를 위해서는 우선 현재의 서울대표색10 중에서도 서울의 이미지를 잘
나타내는 색을 추려내야 한다.
그 색으로는 색채 특징이 강해 포인트가 되는 단청빨간색, 서울의 택시,
해치 캐릭터 등 적용 사례가 많고 홍보가 잘 진행되어 시민들에게 인식률이
높은 꽃담황토색, 그리고 활용도가 좋은 돌담회색과 기와진회색이 있다.
71. 2. 연구 진행 04 서울색 최종 활용안 제안
‘서울이 떠오르는 색’
그리고 무엇보다 중요한 것은 서울 정체성 각인 및 지역 자부심을
일깨우려는 목적의식을 가지고 서울색을 적극적으로 적용하고 홍보하려는
서울특별시의 태도가 필요하다는 것이다.
77. 서울색 활용 현황
그러나 그 가짓수가 너무 많고, 그중엔 서울의 이미지를 나타내기에
대표성이 부족한 색상도 있다.
또한 서울특별시의 서울색 사용이 적극적이지 않으며 홍보 또한 잘
이루어지지 않아 서울색이 서울의 Color Identity를 구축하기엔 턱없이
부족한 실정이다.
3. 연구 결과 연구 결과 보고
78. 서울색 활용 제안
가장 먼저 색채가 가진 특징과 현재 지니고 있는 서울의 대표성을
기준으로 서울대표색10에서 추려낸 다음의 4가지 색을 서울만의 색으로
사용할 것을 제안한다.
꽃담황토색 돌담회색 기와진회색단청빨간색
3. 연구 결과 연구 결과 보고
79. 서울색 활용 제안
또한 새로 출시되는 디자인에는 물론 기존의 디자인에까지 서울색의
공공재 적용이 적극적으로 이루어져야 한다.
3. 연구 결과 연구 결과 보고
80. 서울색, 서울의 Color Identity
서울을 대표하는 서울색을 적극적으로 활용하여 서울의 Color Identity
를 구축한다면, 대외적으로는 서울의 정체성을 각인시키고 서울을
홍보하는 서울만의 특별함을 갖출 수 있다. 또한 대내적으로는 서울
시민들에게 서울의 자부심을 갖게 하여 삶의 질을 높이고 능동적인 서울의
홍보와 발전을 꾀할 수 있을 것이다.
3. 연구 결과 연구 결과 보고