2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
4. 과자 포장 패키지
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
5. • 패키지가 어떠한 색채 이론을 통해 만들어지고 있는가
• 여러가지 색을 한번에 효율적으로 나타내는 방법 연구
• 음식을 대표하고 표현하는 다양한 방법 조사
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
6. 디자인적 관점
• 음식은 색채의 중요성이 큼
• 특히나 과자는 패키지에서 음식의 이미지를 책임짐
• 알록달록한 다양한 패키지들이 색채연구에 적절하다고 생각
디자이너의 관점
• 한 공간에서 다양한 색을 쓰는 방법을 배울 수 있음
• 소비자들의 입장에서 생각해볼 수 있음
• 앞으로 패키지에서의 색 사용에 대한 발전 기대
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
7. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
8. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
패키지에 쓰인 색을
색채 이론에 대입
9. 노랑~연두를 주된 색으로 쓰고
로고에는 보라색을 씀
: 보색대비
Sub color:
Accent color:
Main color:
연구 주제 보고서
연구 결과 보고서
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
10. 노랑~갈색으로 톤을 맞추고
로고에는 빨간색을 씀
Sub color:
Accent color:
Main color:
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
11. 다양한 연구와 분석으로
효과적인 색 사용법 도출
&
다양한 디자인 분야에 도움
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
12. 2. 연구 결과 보고서
2-1. 연구조사
• 패키지와 색
• 대비
• 유사
2-2. 결과
13. • ‘스낵시장 매출 톱 10’의 자료를 가지고 10개의 과자 패키지를 연구
• 과자 포장 패키지와 색채 이론을 비교하여 과자 패키지에는 어떠한
특징이 있는지 분석
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
14. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
대비
15. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
파란색을 주조색으로
사용하고 대비색인
빨간색으로 강조
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• 음식에는 잘 쓰지않는 파란색을 주조색으로 사용
• 원색의 대비가 돋보임
• 보조색의 역할이 돋보이는 패키지
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
16. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
초록색을 주조색으로
사용하고 빨간색으로
강조
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Accent
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Main
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• 명도와 채도가 높은 연두색을 주조색으로 과감히 사용
• 보색의 대비가 돋보이는 패키지
• 채도 높은 패키지로 과자의 바삭한 맛을 느끼게해줌
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
17. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
빨간색을 주조색으로
사용하면서 포인트로
파란색과 초록색을
잡음
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• 강렬한 빨간색을 주조색으로 과감히 사용
• 분리보색의 원리가 잘 보이는 과자 패키지
• 삼원색으로 산만하지도, 단조롭지 않은 패키지를 만듬
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
18. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
파란색을 주조색으로
사용하고 빨간색으로
강조 함
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Accent
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Main
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• 이중보색으로도 볼 수 있는 대비의 패키지
• 다양한 원색으로 생동감 있는 패키지 연출
• 파란색을 사용함으로써 무슨맛인지 맛 전달 부족
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
19. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
유사
20. 채도를 낮춘 노랑과 검정
색을 씀으로 시안성효과
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• 수미칩은 노란색과 검정색으로 시안성을 높힘
• 검정을 제외하곤 노란색과 갈색등 같은 톤을 사용함
• 허니와 머스타드의 색, 그리고 감자의 색을 풍부하게 표현
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
21. 주황색을 주조색으로
사용하면서 유사계열
인 빨강을 강조
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Main
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• 주황색을 주조색으로 쓰면서 유사색인 빨간색을 강조
• ‘生’이라는 곳에 지루하지 않게 연두색을 사용
• 치즈의 짭쪼름한 맛이 패키지의 색에서 느껴짐
1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
22. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
연구 결과 보고서
빨간색을 주조색으로
사용하면서 검정색을
강조
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Accent
color:
Main
color:
• 강렬한 빨간색을 주조색으로 과감히 사용
• 원색과 무채색의 대비가 돋보임
23. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
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Accent
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Main
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1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
주조색을 빨간색과
노란색을 위주로 강
조색을 보라색으로
사용
• 빨간색과 노란색의 비중이 비슷함
• 다양한 색을 비슷한 비중으로 사용하여 약간의 산만함
• 조화롭게 쓰기 힘든 색임에도 불구하고 어색하지 않게 씀
24. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
노란색을 주조색으로
설정한 후
빨강으로 강조
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Accent
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Main
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• 명도와채도가 약간 낮은 노란색을 주조색으로 나머지는 유
사색계열을 사용함
• ‘달콤~한 벌꿀이 들어간’이라는 곳을 빨간색으로 강조
• 허니버터의 느낌을 색채로 잘 살려냄
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
25. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
빨간색을 주조색으로
사용하면서 검정색을
강조
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Accent
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Main
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• 꿀의 진한 노란색과 패키지의 자주색이 약간의 부조화를
이룸
• 꿀꽈배기의 꿀 맛 전달은 탁월함
• 다른 패키지들과 색에 차별화를 둠
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
26. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
대비
유사
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
• 원색의 대비가 돋보이는 색들이 많음
• 보색대비가 주를 이룸
• 대비로 인해 명시성이 뛰어남
• 과자나 맛보다 로고가 돋보이는 경우가 많아서 맛에 대한 전달
력이 아쉬운 부분이 있음
• 맛에 따른 패키지의 특징이 돋보임
• 크게 강조되는 부분이 없어서 약간 아쉬움
• 패키지를 보고 맛을 이해할 수 있다는 부분이 가장 큰 장점
• 패키지를 보고 맛을 가늠할 수 있기 때문에 선호도가 높음
27. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
• 과자에 주로 쓰이는 패키지와 포장 색채는 명도와 채도가 모두 높음
• 원색은 음식 패키지에 탁월함
• 사람의 식욕을 돋구는 빨간색과 노란색이 패키지에 많은 비중을 가지고 있음
• 과자 패키지는 동적이고 경쾌한 느낌을 전달
• 맛을 가늠할 수 있는 패키지가 대중들에게 선호도가 높음
• 자극적이고 식욕을 돋우는 색채를 쓰는것이 과자 패키지에서의 중요점
28. 1. 연구주제
2. 연구목적
3. 선정이유
4. 연구방향
5. 연구예시
6. 예상결과
연구 주제 보고서
연구 결과 보고서
1. 연구조사
• 패키지와 색
• 대비
• 유사
2. 결과
결과물 응용 & 접목
• 수미칩에 빨간색을 넣어 식욕을 좀 더 자극시킴
• 꿀꽈배기에 어울리지 않는 자주색을 꿀 느낌으로 노란색 톤으로 대체