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Bereik één jaar lang jonge papa’s en mama’s in Vlaanderen
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Bereik één jaar lang jonge papa’s en mama’s in Vlaanderen
1.
Bereik één jaar
lang jonge papa’s en mama’s in Vlaanderen Jaar voorstel 2015
2.
Jonge papa’s en
mama’s! Internet!Publishers!bereikt!online!maandelijks!gemiddeld:! • Via!websites:! ! !135.000! • Via!e=books: !!!!! !!!!!!2.500! • Via!social!media: !!!!!!3.500! • Via!e=mail: ! ! !!!!!!9.000! Totaal!maandelijks: !!150.000! ! Profiel:! • Vrouwen: ! ! ! !89%!(22=38!jaar)! • Mannen: ! ! ! !11%!(20=40!jaar)! • Hoger!opgeleid!
3.
Online netwerk Zwanger!worden!
Zwangerschap! Bevalling! Kindjes!tot!3!jaar! mamaenmeer.be! papaworden.be! babyinfo.be! vruchtbaarheids! calculator.be! babyplaza.be! babies.be! ikbenzwanger.be! ! zwangerschaps! complicaRe.be! geboorte! cadeau.be! anRconcepRe= methoden.be! vruchtbaarheids= testen.be! E=book:!40!weken!zwanger! E=book:!48!weken!
4.
Target jonge ouders
Perfecte targeting mogelijk: • Zwanger worden • Zwanger zijn • Kindjes tot 3 jaar Via zones op de websites, geboortecadeau.be en e-books.
5.
Jaardeal!2015!MINI! MINI$ per$
maand$ per$ kwartaal$ per$jaar$ Display!adverRsing! 40.000! 120.000! 480.000! !€!!!!!!!!!4,00!! CPM! !€!!!!1.920,00!! Content!markeRng! 1! 4! !€!!!!!475,00!! /stuk! !€!!!!1.900,00!! Tekstblok! 15.000! 45.000! 180.000! !€!!!!!!!!!5,00!! CPM! !€!!!!!!!900,00!! e=mails! 9.000! 18.000! !€!!!!!!!70,00!! CPM! !€!!!!1.260,00!! Facebook,!Google+! 1! 4! !€!!!!!175,00!! /stuk! !€!!!!!!!700,00!! Product!in!de!kijker! 0! !€!1.100,00!! /stuk! !€!!!!!!!!!!!!0,00!!!! AdvertenRe!in!e=book! 0! !€!!!!650,00!! /stuk! !€!!!!!!!!!!!!0,00!!!! !€!!!6.680,00!! JaarkorRng! =10%! !€!!!!!668,00=! !€!!!6.012,00!! Per$maand$ $€$$$$$$500,00$$
6.
Jaardeal!2015!MIDI! MIDI$ per$
maand$ per$ kwartaal$ per$jaar$ Display!adverRsing! 110.000! 330.000!1.320.000! !€!!!!!!!!!!4,00!! CPM! !€!!!5.280,00!! Content!markeRng! 1! 4! !€!!!!!475,00!! /stuk! !€!!!1.900,00!! Tekstblok! 50.000! 150.000! 600.000! !€!!!!!!!!!!5,00!! CPM! !€!!!3.000,00!! e=mails! 9.000! 18.000! !€!!!!!!!!70,00!! CPM! !€!!!1.260,00!! Facebook,!Google+! 2! 8! !€!!!!!175,00!! /stuk! !€!!!1.400,00!! Product!in!de!kijker! 1! !€!!1.100,00!! /stuk! !€!!!1.100,00!! AdvertenRe!in!e=book! 0! !€!650,00!! /stuk! !€!!!!!!!!!!!0,00!!!! !€!13.940,00!! JaarkorRng! =14%! !€!1.951,60=! !€!11.988,40!! Per$maand$ $€$$$$$$999,00$$
7.
Jaardeal!2015!MAXI! MAXI$ per$
maand$ per$ kwartaal$ per$jaar$ Display!adverRsing! 200.000! 600.000! 2.400.000! !€!4,00!! CPM! !€!9.600,00!! Content!markeRng! 1! 4! !€!475,00!! /stuk! !€!1.900,00!! Tekstblok! 75.000! 225.000! 900.000! !€!5,00!! CPM! !€!4.500,00!! e=mails! 9.000! 36.000! !€!70,00!! CPM! !€!2.520,00!! Facebook,!Google+! 3! 12! !€!175,00!! /stuk! !€!2.100,00!! Product!in!de!kijker! 1! !€!1.100,00!! /stuk! !€!1.100,00!! AdvertenRe!in!e=book! 1! !€!650,00!! /stuk! !€!650,00!! !€!22.370,00!! JaarkorRng! =19%! !€!4.250,30=! !€!18.119,70!! Per$maand$ $€$1.500,00$$
8.
Uitleg! • Display!adverRsing:!
– IAB!UAP!banners!en!rich!media!mogelijk! – 10%!Share!of!voice! – Frequency!cap:!4!per!session/day! • Content!markeRng! – ArRkel!350=500!words!(uniek!en!SEO!opRmised)! – Max!3!outgoing!links!and!max!2!pictures!of!1!video! – Minimaal!7!dagen!op!de!homepage! • Tekstblok! – Op!mamaenmeer.be,!babyplaza.be!en!babies.be! – CTR!van!0,5!–!0,9%.! – 10%!Share!of!voice!
9.
Uitleg! • e=mails!op!opt=in!database:!
– Zwangere!vrouwen!(geboortecadeau.be)! – Jonge!moeders!met!kinderen!jonger!3!jaar!(geboortecadeau.be)! – Zwangere!vrouwen!(e=book!’40!weken!zwanger’)! – Jonge!moeders!met!kinderen!jonger!3!jaar!(e=book!’48!weken’)! – Moeders!die!een!‘Rcker’!op!babyplaza.be!gedownload!hebben! – Deelneemsters!‘wedstrijden’! • Facebook,!Google+! – Post!op!Google+!en!Facebook!pagina’s!(Mamaenmeer.be,! Papaworden.be,!Babyplaza.be,!Babies.be)! !
10.
Uitleg! • Product!in!de!kijker!
– PromoRoneel!arRkel!4!weken!op!de!homepages!van!Mamaenmeer,! Papaworden.be,!Babyplaza.be!,!Babies.be! – Social!media!posts! – Mogelijkheid!voor!korRngscodes!of!aanvragen!brochures! • AdvertenRe!in!e=book! – Full!page!advertenRe!met!max!3!outgoing!links! – GraRs!download!voor!jonge!ouders! – Jaarlijks!3.000!downloads!
11.
Voorwaarden! • Bestelling!te!plaatsen!vóór!31!december!2014!
• Starten!voor!31!maart!2015!voor!12!opvolgende!maanden! • Maandelijks!te!factureren! • Bedragen!exclusief!21%!BTW! • Bedragen!exclusief!commissie!mediabureau! • Afname!voor!6!maanden!mogelijk.!De!helm!van!de!jaarkorRng! dan!van!toepassing! • Planning!in!overleg!vast!te!stellen!
12.
Internet Publishers Publisher$&$regie:$
! Internet!Publishers!BVBA! Jezusstraat!20! 2000!Antwerpen! ! Jan!Pons! e.!jan@internetpublishers.be! t.!+32!(0)!473!185757! w:!www.internetpublishers.be!
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