A New Zealand university developed a new molecular diagnostic technology and wanted to study the potential market in India. Aagami conducted secondary and primary research, identifying competitors and comparing products. They prepared a concise report with data, analysis, and recommendations on the market and regulatory overview, as well as potential end users and partners. The university was pleased with the report and appointed Aagami to find a licensing partner in India.

1. Case
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Client
Client Need
Solution Approach
Results
**Data has been sanitized and meant for Illustrative purposes only
A mobile, lightweight molecular diagnostic technology and device was developed at the University. Its Innovation center wanted to study the market potential in India.
As per Aagami’s suggestion, client agreed to include regulatory overview and potential partners in the study.
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Innovation Center of a New Zealand University focused on Health Sciences
Aagami involved a team of a senior and a junior researcher to conduct secondary and primary research to assess and collect market data.
Identified Competitors and their product ranges and also did a brief comparison analysis.
Prepared a crisp and concise report with data, analysis and recommendations
Also prepared a regulatory overview document
Captured the potential end users of the product as well as shortlisted potential partners
Offered consulting support for Partnership Development and India Market Entry with a clearly defined Partnering Strategy and roadmap to achieve the goal.
The report helped the University in determining conclusively on India market initiative.
Pleased with the report, the University appointed Aagami to find a licensing partner in India
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