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ATAG
TRENDPERS

TRENDPERS & ATAG

RESULTAAT
Druk bezocht persbijeenkomst in Duiven
met toonaangevende lifestyle redacties.
Aanwezigheid met demokeuken en kok
Toine Smulders op woonbeurs in Utrecht.
Bemiddeling partners in keukenbranche
Valira, Rösle, Amefa, Joseph Joseph, Emile
Henry
TRENDPERS

TRENDPERS & ATAG

Bemiddeling overige partners:
Resort Hof van Saksen,
Boerenbond/Welkoop, Kici, GoedTV
en Tuinplus.
Publicaties

220 publicaties in kranten

33 artikelen in tijdschriften

47 publicaties op internet

70 publicaties in vakbladen

RESULTAAT
TRENDPERS

TRENDPERS & ATAG

OPDRACHT
Landelijke pers tot een bezoek verleiden
aan vestiging ATAG in Duiven.
Zorgen dat ATAG present is in print media.
Sales support dealers ATAG
TRENDPERS

TRENDPERS & ATAG

Storytelling:
Samen met ontwerper ATAG ontdekken
wat het verhaal is achter de
productontwikkeling.

STRATEGIE
TRENDPERS

TRENDPERS & ATAG

Beïnvloeden opinieleiders media:
Pers uitgenodigd met trendverhaal intuïtief
design
Persmap met fotomateriaal thuisgestuurd

STRATEGIE
TRENDPERS

TRENDPERS & ATAG

Dealer ondersteuning:
Advies en tekst voor dealerfolders
Advies Quli-event bij dealers

STRATEGIE
TRENDPERS

TRENDPERS & ATAG

Cross promotions:
Event verlevendigd met partners in
keukenartikelen en recreatie
Imago & Publiciteit
Joint promotion opgezet tussen ATAG, KICI en
GoedTV
Joint promotion met Boerenbond/Welkoop
Internet actie:
foto/recepten wedstrijd met Albelli

STRATEGIE
Trendpers mix media - ATAG

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Trendpers mix media - ATAG

  • 2. TRENDPERS TRENDPERS & ATAG RESULTAAT Druk bezocht persbijeenkomst in Duiven met toonaangevende lifestyle redacties. Aanwezigheid met demokeuken en kok Toine Smulders op woonbeurs in Utrecht. Bemiddeling partners in keukenbranche Valira, Rösle, Amefa, Joseph Joseph, Emile Henry
  • 3. TRENDPERS TRENDPERS & ATAG Bemiddeling overige partners: Resort Hof van Saksen, Boerenbond/Welkoop, Kici, GoedTV en Tuinplus. Publicaties  220 publicaties in kranten  33 artikelen in tijdschriften  47 publicaties op internet  70 publicaties in vakbladen RESULTAAT
  • 4.
  • 5. TRENDPERS TRENDPERS & ATAG OPDRACHT Landelijke pers tot een bezoek verleiden aan vestiging ATAG in Duiven. Zorgen dat ATAG present is in print media. Sales support dealers ATAG
  • 6. TRENDPERS TRENDPERS & ATAG Storytelling: Samen met ontwerper ATAG ontdekken wat het verhaal is achter de productontwikkeling. STRATEGIE
  • 7. TRENDPERS TRENDPERS & ATAG Beïnvloeden opinieleiders media: Pers uitgenodigd met trendverhaal intuïtief design Persmap met fotomateriaal thuisgestuurd STRATEGIE
  • 8. TRENDPERS TRENDPERS & ATAG Dealer ondersteuning: Advies en tekst voor dealerfolders Advies Quli-event bij dealers STRATEGIE
  • 9. TRENDPERS TRENDPERS & ATAG Cross promotions: Event verlevendigd met partners in keukenartikelen en recreatie Imago & Publiciteit Joint promotion opgezet tussen ATAG, KICI en GoedTV Joint promotion met Boerenbond/Welkoop Internet actie: foto/recepten wedstrijd met Albelli STRATEGIE