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123 GO!
BY: SHEILA
LI
BUSINESS MODEL
• Indoors
• Inflatables and Military Style
• Place to hang out
• Excitement for adventure
seekers
• Different
• Late hours
• One building
• Holiday themed
• LLC
• Aimed to make profit in the 2nd
year
• Major costs will be equipment
and spacing
MARKET
OVERVIEWTARGET
MARKET
• Ages 18+, under 18
must be accompanied
by an adult
• Families, friends,
colleagues, and etc.
• Young adventure
seekers
NEED
• Leisure activity
• Bonding with friends
and families
• Convenient (1 building)
• Physical activity
PRICING
• Obstacle and Missions
• $15 for easy each
• $20 for medium each
• $25 for hard each
• Holiday prices will vary
• Group discounts
• Group of 6: 5% off
• Group of 8: 7%off
• Group of 10+:10% off
Strengths
Employ highly trained staff
Indoor facility
Gaming equipment according to
age groups
Location is accessible
Weaknesses
Financial constraint in the first 5
years
Equipment prone to wear off and
tear
Limited available space in NY
Opportunities
Growing trend for gaming activities
Exercise and fun activities
Reaction industry is growing
Will not be affected by seasonal
elements
Threats
Fast growing entertainment
market will lead to more entrants
Trends in changing technologies
(Wi-Fi)
Health and Safety regulations
S
W
O
T
A
n
a
l
y
s
i
s
BUSINESS
OPPORTUNITY
CAPITAL REQUIREMENT
• Obstacle Equipment=
$9,000/year
• Office Furniture= $7,000/year
• Building/Lease= $606,000/year
(12,000sq. Ft.)
FINANCING
REQUIREMENT
• We are seeking for $600,000
• This will be enough to cover the
first 8 month
• Expect sales to cover expenses
• From banks and investments
from shareholders
ARE YOU READY FOR THE
CHALLENGE?
123 GO!

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123 Go! Presentation

  • 2. BUSINESS MODEL • Indoors • Inflatables and Military Style • Place to hang out • Excitement for adventure seekers • Different • Late hours • One building • Holiday themed • LLC • Aimed to make profit in the 2nd year • Major costs will be equipment and spacing
  • 3. MARKET OVERVIEWTARGET MARKET • Ages 18+, under 18 must be accompanied by an adult • Families, friends, colleagues, and etc. • Young adventure seekers NEED • Leisure activity • Bonding with friends and families • Convenient (1 building) • Physical activity PRICING • Obstacle and Missions • $15 for easy each • $20 for medium each • $25 for hard each • Holiday prices will vary • Group discounts • Group of 6: 5% off • Group of 8: 7%off • Group of 10+:10% off
  • 4. Strengths Employ highly trained staff Indoor facility Gaming equipment according to age groups Location is accessible Weaknesses Financial constraint in the first 5 years Equipment prone to wear off and tear Limited available space in NY Opportunities Growing trend for gaming activities Exercise and fun activities Reaction industry is growing Will not be affected by seasonal elements Threats Fast growing entertainment market will lead to more entrants Trends in changing technologies (Wi-Fi) Health and Safety regulations S W O T A n a l y s i s
  • 5. BUSINESS OPPORTUNITY CAPITAL REQUIREMENT • Obstacle Equipment= $9,000/year • Office Furniture= $7,000/year • Building/Lease= $606,000/year (12,000sq. Ft.) FINANCING REQUIREMENT • We are seeking for $600,000 • This will be enough to cover the first 8 month • Expect sales to cover expenses • From banks and investments from shareholders
  • 6. ARE YOU READY FOR THE CHALLENGE? 123 GO!