Atomize Your Content: How to Make More Content With Less EffortUberflip
Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.
Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomation" and it's the secret strategy of some of the world's best marketers.
In this presentation, Jay Baer from Convince & Convert and Hana Abaza from Uberflip show you exactly how it's done, including:
• How to plan for atomization from the concept stage
• How to choose where and how your atomized content is deployed
• How to unify content and social media in an editorial calendar that is atomization-friendly
• How to use curated content to boost your atomization success
UCD15 Talk - Lucy Blackwell - How Experiences Sell ProductsUCD UK Ltd
Providing a great experience is now a standard requirement for any successful digital product. Listening to the users, gathering data and analysing every interaction is the foundation of solid UX, but is there more to the story...? This talk will explore how brands have evolved to understand not only what people say they want, but more importantly what makes them feel good, what they actually remember, what they really value, and what makes them share this experience with the world. Using a variety of examples from old and new brands, current research and recent ideas we've explored at FutureLearn, I'll tell the story of why savvy brands no longer sell a product, but now sell an experience.
7 ineffective coding habits many F# programmers don't haveYan Cui
At BuildStuff'14, Kevlin Henney presented an excellent talk titled "Seven ineffective coding habits of many programmers". As an attendee that day and someone who has exhibited many of these habits over the years, I came to realize that using F# has cured me of many of these ineffective habits! In this talk I'll share my thoughts on how the use of F# and functional programming techniques can help form and nurture good habits and give you the perfect practice you need to make perfect.
Atomize Your Content: How to Make More Content With Less EffortUberflip
Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.
Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomation" and it's the secret strategy of some of the world's best marketers.
In this presentation, Jay Baer from Convince & Convert and Hana Abaza from Uberflip show you exactly how it's done, including:
• How to plan for atomization from the concept stage
• How to choose where and how your atomized content is deployed
• How to unify content and social media in an editorial calendar that is atomization-friendly
• How to use curated content to boost your atomization success
UCD15 Talk - Lucy Blackwell - How Experiences Sell ProductsUCD UK Ltd
Providing a great experience is now a standard requirement for any successful digital product. Listening to the users, gathering data and analysing every interaction is the foundation of solid UX, but is there more to the story...? This talk will explore how brands have evolved to understand not only what people say they want, but more importantly what makes them feel good, what they actually remember, what they really value, and what makes them share this experience with the world. Using a variety of examples from old and new brands, current research and recent ideas we've explored at FutureLearn, I'll tell the story of why savvy brands no longer sell a product, but now sell an experience.
7 ineffective coding habits many F# programmers don't haveYan Cui
At BuildStuff'14, Kevlin Henney presented an excellent talk titled "Seven ineffective coding habits of many programmers". As an attendee that day and someone who has exhibited many of these habits over the years, I came to realize that using F# has cured me of many of these ineffective habits! In this talk I'll share my thoughts on how the use of F# and functional programming techniques can help form and nurture good habits and give you the perfect practice you need to make perfect.