12 Strokes of Brillance (Mary Crafts, Greg Karl, & Jen Delaye) Catersource 2013
1.
2. MEET THE PRESENTERS
Mary Crafts-Homer Greg Karl Jennifer Delaye
CEO/President President & COO CEO
Culinary Crafts Epicurean Culinary Group The JDK Group
Métalaye Enterprises
3. Do what I do best and let others do what they do
best!
It's all about relationships. Don't be an island;
be a part of the continent.
Living and working debt-free. Remembering my
life in the poor house…
Getting the right people on the bus!
4. DO WHAT I DO BEST AND LET
OTHERS DO WHAT THEY DO BEST!
12. Quality Control as a Team Sport.
Goal Accomplishing, not just Goal Setting.
Spending more time ON the business and less
time IN the business.
Brotherhood of the Miserables
21. Life is full of choices! Find your purpose and
have a plan.
Take risks with your talent by helping them find
their element.
Have the courage to embrace change.
Don’t compete, invent a new standard.
22. LIFE IS FULL OF CHOICES! FIND
YOUR PURPOSE AND HAVE A
PLAN.
23.
24. TAKE RISKS WITH YOUR TALENT
BY HELPING THEM FIND THEIR
ELEMENT.
29. COST-BENEFITS ANALYSIS
A SIMPLE EXAMPLE – ESSENTIAL PARTY RENTALS
JOHN AND STACEY WEDDING RECEPTION
PROFIT COMPARISON – 100 Guestsc
JDK and Essential Party
JDK Sub Contracts Rentals Profit Profit
Rentals
Catering – Food
Catering – Food and
$7,000 $1,400 and Labor @ $70 $7,000 $1,400
Labor @ $70 PPS
PPS
Rentals – Local
Rentals – IN House
Company (20% $2,000 $200 $2,000 $1,800
rental department
markup on cost)
“BEFORE” TOTALS $9,000 $1,600 “AFTER” TOTALS $9,000 $3,200
Benefits to JDK Include: Competitive Pricing, Higher Land Ratio on Bids,
Greater Control Over Event Execution, Lose Catering Bid but Keep Rental
Contract, Cross Utilization of Resources…