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MEET THE PRESENTERS




Mary Crafts-Homer             Greg Karl             Jennifer Delaye
 CEO/President            President & COO                CEO
 Culinary Crafts       Epicurean Culinary Group     The JDK Group
                                                  Métalaye Enterprises
 Do what I do best and let others do what they do
   best!

 It's all about relationships. Don't be an island;
   be a part of the continent.

 Living and working debt-free. Remembering my
   life in the poor house…

 Getting the right people on the bus!
DO WHAT I DO BEST AND LET
OTHERS DO WHAT THEY DO BEST!
IT'S ALL ABOUT
RELATIONSHIPS. DON'T BE AN
ISLAND; BE A PART OF THE
CONTINENT.
LIVING AND WORKING DEBT-
FREE. REMEMBERING MY LIFE IN
THE POOR HOUSE…
GETTING THE RIGHT PEOPLE ON
THE BUS!
 Quality Control as a Team Sport.

 Goal Accomplishing, not just Goal Setting.

 Spending more time ON the business and less
   time   IN the business.

 Brotherhood of the Miserables
QUALITY CONTROL AS A TEAM
SPORT.
GOAL ACCOMPLISHING, NOT JUST
GOAL SETTING.
SPENDING MORE TIME ON THE
BUSINESS AND LESS TIME IN THE
BUSINESS
BROTHERHOOD OF THE
MISERABLES
 Life is full of choices! Find your purpose and
   have a plan.

 Take risks with your talent by helping them find
   their element.

 Have the courage to embrace change.

 Don’t compete, invent a new standard.
LIFE IS FULL OF CHOICES! FIND
YOUR PURPOSE AND HAVE A
PLAN.
TAKE RISKS WITH YOUR TALENT
BY HELPING THEM FIND THEIR
ELEMENT.
HAVE THE COURAGE TO EMBRACE
CHANGE.
COST-BENEFITS ANALYSIS

A SIMPLE EXAMPLE – ESSENTIAL PARTY RENTALS
                  JOHN AND STACEY WEDDING RECEPTION
                    PROFIT COMPARISON – 100 Guestsc
                                            JDK and Essential Party
  JDK Sub Contracts Rentals      Profit                                 Profit
                                                   Rentals
                                          Catering – Food
Catering – Food and
                        $7,000   $1,400   and Labor @ $70      $7,000   $1,400
Labor @ $70 PPS
                                          PPS
Rentals – Local
                                          Rentals – IN House
Company (20%            $2,000   $200                          $2,000   $1,800
                                          rental department
markup on cost)
  “BEFORE” TOTALS       $9,000   $1,600    “AFTER” TOTALS $9,000        $3,200

Benefits to JDK Include: Competitive Pricing, Higher Land Ratio on Bids,
Greater Control Over Event Execution, Lose Catering Bid but Keep Rental
Contract, Cross Utilization of Resources…
DON’T COMPETE, INVENT A NEW
STANDARD.
12 Strokes of Brillance (Mary Crafts, Greg Karl, & Jen Delaye)  Catersource 2013
12 Strokes of Brillance (Mary Crafts, Greg Karl, & Jen Delaye)  Catersource 2013

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12 Strokes of Brillance (Mary Crafts, Greg Karl, & Jen Delaye) Catersource 2013

  • 1.
  • 2. MEET THE PRESENTERS Mary Crafts-Homer Greg Karl Jennifer Delaye CEO/President President & COO CEO Culinary Crafts Epicurean Culinary Group The JDK Group Métalaye Enterprises
  • 3.  Do what I do best and let others do what they do best!  It's all about relationships. Don't be an island; be a part of the continent.  Living and working debt-free. Remembering my life in the poor house…  Getting the right people on the bus!
  • 4. DO WHAT I DO BEST AND LET OTHERS DO WHAT THEY DO BEST!
  • 5.
  • 6. IT'S ALL ABOUT RELATIONSHIPS. DON'T BE AN ISLAND; BE A PART OF THE CONTINENT.
  • 7.
  • 8. LIVING AND WORKING DEBT- FREE. REMEMBERING MY LIFE IN THE POOR HOUSE…
  • 9.
  • 10. GETTING THE RIGHT PEOPLE ON THE BUS!
  • 11.
  • 12.  Quality Control as a Team Sport.  Goal Accomplishing, not just Goal Setting.  Spending more time ON the business and less time IN the business.  Brotherhood of the Miserables
  • 13. QUALITY CONTROL AS A TEAM SPORT.
  • 14.
  • 15. GOAL ACCOMPLISHING, NOT JUST GOAL SETTING.
  • 16.
  • 17. SPENDING MORE TIME ON THE BUSINESS AND LESS TIME IN THE BUSINESS
  • 18.
  • 20.
  • 21.  Life is full of choices! Find your purpose and have a plan.  Take risks with your talent by helping them find their element.  Have the courage to embrace change.  Don’t compete, invent a new standard.
  • 22. LIFE IS FULL OF CHOICES! FIND YOUR PURPOSE AND HAVE A PLAN.
  • 23.
  • 24. TAKE RISKS WITH YOUR TALENT BY HELPING THEM FIND THEIR ELEMENT.
  • 25.
  • 26.
  • 27. HAVE THE COURAGE TO EMBRACE CHANGE.
  • 28.
  • 29. COST-BENEFITS ANALYSIS A SIMPLE EXAMPLE – ESSENTIAL PARTY RENTALS JOHN AND STACEY WEDDING RECEPTION PROFIT COMPARISON – 100 Guestsc JDK and Essential Party JDK Sub Contracts Rentals Profit Profit Rentals Catering – Food Catering – Food and $7,000 $1,400 and Labor @ $70 $7,000 $1,400 Labor @ $70 PPS PPS Rentals – Local Rentals – IN House Company (20% $2,000 $200 $2,000 $1,800 rental department markup on cost) “BEFORE” TOTALS $9,000 $1,600 “AFTER” TOTALS $9,000 $3,200 Benefits to JDK Include: Competitive Pricing, Higher Land Ratio on Bids, Greater Control Over Event Execution, Lose Catering Bid but Keep Rental Contract, Cross Utilization of Resources…
  • 30. DON’T COMPETE, INVENT A NEW STANDARD.