This is an excerpt of a 12 Storeys film presentation analysis. The excerpt demonstrates the use of presentation slides that relate to the local context so as to achieve localization and create familiarity in the presentation. Slide 2 shows a local image beyond modern cityscape, delivering a heartland feel familiar to the locals. Slide 3 aims to shows the differences with the top half showing Singapore landscape as a general perspective in contrast to the bottom half, with a focus on those being excluded from the social fabric. Slide 4 blends in the modern facilities while retaining the heartland feel. Slide 5 shows a young girl doing face painting during National Day, an activity which is common to the locals and brings unity.

1. 十
二
樓
An excerpt of presentation analysis on 12 Storeys

2. Scenes are nonlinear in 12 Storeys,
with a constantly repeating pattern.

3. 12 Storeys depicts a social marginality,
showing a large extent of
differences from social norms.

4. Depicts a familiar heartland to a large extent even
though facilities may have changed due to upgrade…

5. Narrative is targeted more
to the locals and may not
be fully understood by
foreigners.