This document discusses the challenges of developing taxonomies and classifications, including dividing users by a common language, understanding different semantic perspectives, and brokering consensus between groups. It provides tips for taxonomy work such as testing classifications with various user groups, considering both top-down and bottom-up approaches, and continually checking definitions and making iterative improvements.
The document summarizes Karen Blakeman's presentation on the personalization and socialization of search. It discusses how search engines like Google now personalize search results based on users' location, search history, social networks and connections. It also provides examples of social media search tools like Topsy, SocialMention and tools for searching professional networks like LinkedIn. The presentation recommends being aware of privacy when sharing search information and provides tips for conducting less personalized searches.
This document discusses the importance of mobile support and optimization for websites. It provides examples of how some organizations have effectively adapted their sites for mobile, such as the BBC stacking content and using dynamic menus to preserve access to sections. The document also analyzes mobile support among top retailers and sectors, finding that 80% of top retailers and 47.59% of sites overall have some awareness of mobile. Case studies highlight best practices from the BBC, John Lewis, and Oxfam in utilizing responsive design and prioritizing a mobile-first approach. The overall message is that mobile support is critical and no longer optional for organizations wanting to meet users' needs.
Implementing a CRIS Alongside an Inst Repository - K.Coles, D.RozenbergaIncisive_Events
This document discusses Royal Holloway's implementation of a Current Research Information System (CRIS) alongside their institutional repository. The goals were to manage submissions for the 2014 Research Excellence Framework assessment, provide infrastructure for future research management and reporting, and allow staff to maintain research profiles. The CRIS (Pure) was procured in 2009 and implemented starting in 2010. It now contains over 19,000 research outputs and links to full text documents in the repository (Equella). Challenges included technical integration and changing academic culture. Successes include increased academic engagement, compliance with open access policies, and improved research profiling and support services.
This document discusses the challenges of developing taxonomies and classifications, including dividing users by a common language, understanding different semantic perspectives, and brokering consensus between groups. It provides tips for taxonomy work such as testing classifications with various user groups, considering both top-down and bottom-up approaches, and continually checking definitions and making iterative improvements.
The document summarizes Karen Blakeman's presentation on the personalization and socialization of search. It discusses how search engines like Google now personalize search results based on users' location, search history, social networks and connections. It also provides examples of social media search tools like Topsy, SocialMention and tools for searching professional networks like LinkedIn. The presentation recommends being aware of privacy when sharing search information and provides tips for conducting less personalized searches.
This document discusses the importance of mobile support and optimization for websites. It provides examples of how some organizations have effectively adapted their sites for mobile, such as the BBC stacking content and using dynamic menus to preserve access to sections. The document also analyzes mobile support among top retailers and sectors, finding that 80% of top retailers and 47.59% of sites overall have some awareness of mobile. Case studies highlight best practices from the BBC, John Lewis, and Oxfam in utilizing responsive design and prioritizing a mobile-first approach. The overall message is that mobile support is critical and no longer optional for organizations wanting to meet users' needs.
Implementing a CRIS Alongside an Inst Repository - K.Coles, D.RozenbergaIncisive_Events
This document discusses Royal Holloway's implementation of a Current Research Information System (CRIS) alongside their institutional repository. The goals were to manage submissions for the 2014 Research Excellence Framework assessment, provide infrastructure for future research management and reporting, and allow staff to maintain research profiles. The CRIS (Pure) was procured in 2009 and implemented starting in 2010. It now contains over 19,000 research outputs and links to full text documents in the repository (Equella). Challenges included technical integration and changing academic culture. Successes include increased academic engagement, compliance with open access policies, and improved research profiling and support services.
Přednáška Reklama v oblasti výživy.
Předmět Výživa v ochraně a podpoře veřejného zdraví.
Ústav preventivního lékařství, Lékařská fakulta, Masarykova univerzita.
Marketingový plán je jednoduchý nástroj, díky němuž dokážete zvýšit svůj zisk i obrat a mít marketing vaší firmy pod kontrolou.
Zjistíte, jak si stanovit motivující cíle.
Ujasníte si, kdo je váš zákazník a jak se na něj zaměřit.
Pochopíte, že za úspěchem firmy vždy stojí správná marketingová strategie.
Poznáte rozdíl mezi cílem, strategií a taktikou.
Zjistíte, jak si sestavit rozpočet na marketing.
1. 1. Základní pojmy
MARKETING
VOŠ pro praxi
reg. č.: CZ.1.07/2.1.00/32.0044
2. MARKETING – VYMEZENÍ POJMU - 1
„Marketing představuje ucelený systém opatření,
který vede k řízené nabídce správného
produktu, ve správnou dobu, na správné trhy a
za správnou cenu“.
VOŠ pro praxi
reg. č.: CZ.1.07/2.1.00/32.0044
3. MARKETING – VYMEZENÍ POJMU - 2
„Marketing je proces řízení, jehož výsledkem je
poznání, předvídání a ovlivňování a v konečné
fázi uspokojení potřeb a přání zákazníků
efektivním a vhodným způsobem zajišťujícím
splnění cílů organizace.“
VOŠ pro praxi
reg. č.: CZ.1.07/2.1.00/32.0044
4. MARKETING – VYMEZENÍ POJMU - 3
„Marketing je společenský a řídicí proces, ve
kterém jednotlivci a skupiny získávají
prostřednictvím vytváření a směny produktů to,
co potřebují a požadují.“
VOŠ pro praxi
reg. č.: CZ.1.07/2.1.00/32.0044
5. ZÁKLADNÍ POJMY V MARKETINGU
Potřeby vyjadřují subjektivně
pociťovaný nedostatek
Přání vyjadřuje konkrétní formu
uspokojení potřeby
VOŠ pro praxi
reg. č.: CZ.1.07/2.1.00/32.0044
6. ZÁKLADNÍ POJMY V MARKETINGU
Poptávka představuje realizaci uspokojení potřeb
prostřednictvím směny na trhu.
Trh je místem, na kterém se setkávají kupující a
prodávající.
Na trhu dochází ke konfrontaci mezi nabídkou a
poptávkou. Nabídka a poptávka se navzájem
ovlivňují.
VOŠ pro praxi
reg. č.: CZ.1.07/2.1.00/32.0044
