2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. R E S E A R C HR E S E A R C H
P L A N
C o n t e n t s
ResearchDesign methodTopic
Topic Method Research plan Research Result
COLORINGRESEARCHFORDESIGN
C O N T E N T S T O P I C M E T H O D R E S U LT
1C O N T E N T S
3. Re - design
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
2T O P I C
zoom
ZOOM은 아이와 워킹맘 엄마가
원거리에서 즐겁게 일상의 학습을
함께 할수있는 키즈용 학습카메라
입니다.
4. 제품의 색채
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
세계화에 의해 치열해지는 경쟁 속에서 디자인 차별화에 가장 효과적인
색채에 대한 관심의 증대와 함께 색채 계획의 중요성은 부각되 어지고 있다.
특히 제품에 있어서 색채는 형태, 소재, 패턴 등 여러 시각적 조형 요소들과
함께 종합적인 제품이미지를 전달하는 요소로서 뿐 아니라 마케팅의 핵심
요소로서 그 중요성이 더욱크다.
Method
3M E T H O D
5. Research plan
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Target research Market research
Color image
Product
coloring
경쟁사, 관련제품분야의 컬러를
비교분석하여 제품에어울리는컬러
를 예측한다.
컬러가 갖고있는 형용사적 감정과
관련하여 나타내고자 하는 제품의
이미지와 연결시킨다.
타겟 소비자의 구체적인 리서
치를 통해 타겟층이 갖는 색채
기호의 유형과 패턴을 분석
하여, 사용자 특성에 맞는 색
채를 디자인한다.
타겟리서치 / 컬러 이미지매칭 / 마켓리서치의 3가지 방법을 통하여 보다 설득력있게 제품의 컬러를 디자인한다.
4R E S E A R C H P L A N
6. 5R E S E A R C H
Research
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Kids6 to 12 years old
아이가 성장하면서 거치는 아동기 (6세부터
12세 무렵)는 신체적생리 변화와 함께 정신적
사고력, 사회성 등의 발달이 이루어지며, 인간
행동 양식의 표현을 습득하는 중요한 시기다.
정서발달과 정신적 사고력
및 창의성이 발달하는 시기.
아동의
컬러선호도
아동의
성장발달
측면
타겟 리서치
7. 6R E S E A R C H
아동기는 언어, 인지 및 지능이 급속히 발달하고, 지적발달 측면에서 사고가 논리화 되고, 기억력의 발달이 두드러지며
호기심과 흥미가 다양 해진다. 아동들의 심리적인 성향을 올바르게 판단하고 이를 잘 이끌어 주어야 한다.
인간은 어떠한 자극에 대해 오감으로 감지하고 동시에 심리적으로 판단하는데 감성이란 이러한 과정의 전반적이고 직관
적인 능력을 말한다.
사람은 눈을 통하여 사물의 크기나 색채, 사물과의 거리, 공간 등을 지 각하기에 인간의 대부분 활동은 시각과 관련되어
있다고 할 수 있다. 시각은 오감 중에 가장 범위가 넓고 상위에 속하는 감각으로 인간이 인식하 는 정보 가운데 대부분은
눈을 통해 획득하는 만큼 시각적 효과는 대단하 며 특히 색에 대한 강한 효과를 노리는 경우가 많다. 시각적 대상은 작은
사물에서부터 거대한 공간에 이르는 범위를 아우른다.
아동의
성장발달
측면
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
타겟 리서치
아동기 심리발달의 중요성
아동의 감성을 발달시키는 감각요소 중 시각
8. 7R E S E A R C H
색(color)은 주요한 시각 속성으로서, 특정한 정서 반응을 유발함으로써 사물과 사람에 대한 인상 형성에 큰 작용을 한다.
색은 시각적으로 지각되므로 생리적인 현상임과 동시에 하나의 감정을 일으키는 심리적인 현상이다.
아동의
성장발달
측면
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
타겟 리서치
정서반응을 유발하는 심리적 현상인 색
9. 8R E S E A R C H
RED
YELLOW WHITE
GREEN
BLUE
BLACK
화려하고 명랑한 느낌을 주며 가장 사랑
받는 색의 하나이다. 쾌활함을 주기는
하지만 편안하진 않으므로 신중히 사용해
야 한다. 보통 낮은 채도 상태로 많이 쓴다.
경쾌하고 낙천적인 느낌이 연상된다. 다른
색보다 밝게 느껴지며 흐린 날에도 빛을 낸다.
휴식, 그림자, 싱그러움, 상쾌함을 나타낸다.
눈에 이로운 색이며 채도를 낮게 한 옅은 초록
이 많이 쓰인다.
맑은 하늘과 깊은 물의 색으로 시원함을 준다. 따뜻
한 실내에 함께 쓰면 지나치게 온화한 느낌을 완화시
켜준다. 옅은 파란색은 넓은 공간에 잘 쓰이는 중요한
장식색이다.
청결함, 시원함을 지니므로 화려한 장식에 많이 쓰인다.
다른 색의 바탕색이 되며 시원한 색과 조화가 잘되고
크림색 종류는 따뜻한 색과 잘 어울린다.
신비로움이나 지혜를 상징한다. 장식에서는 극적이거나
과격한 효과를 낸다. 어두운 색채계획에서는 관심을 더
해주며, 밝은 색채계획에서는 대조를 이루어 다른 색은
드러나지 않게 한다. 검정색은 조금만 강조해도 효과적
이다.
출처 색상별 적용되는 감성 효과
(매거진 정글 스페셜 취재 특집기사, 제 1회 어린이를 이해하는 공간 디자인
http://magazine.jungle.co.kr/junglespecial/special.htm, 2003)
아동의
성장발달
측면
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
타겟 리서치
색상별 적용되는 감성 효과
10. 9R E S E A R C H
REDYELLOW WHITEBLUE
RED YELLOW WHITE BLUE
아동의
성장발달
측면
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
타겟 리서치
색채가 아동에게 미치는 영향
남자아동
여자아동
출처 색채가 아동에게 미치는 영향
(매거진 정글 스페셜 취재 특집기사, 제 1회 어린이를 이해하는 공간 디자인, http://magazine.jungle.co.kr/junglespecial/special.htm, 2003)
REDYELLOW WHITEBLUE
활동적 비활동적 적극적 소극적
REDYELLOW WHITE BLUE
활동적 비활동적 적극적 소극적
11. 1 0R E S E A R C H
아동의
컬러
선호도
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
타겟 리서치
출처 <아동의 컬러선호도 분석을 통한 아동복 브랜드 마케팅 전략>
중앙대학교/ 김진아 (2007.12)
남자아동이 선호하는 장난감의 색상
0
30
35 35
20
10
0 0 0
19
2
13
8
4
27
2 2
4
6
13
분홍 빨강 주황 노랑 연두 초록 하늘 파랑 보라 갈색 하양 회색 검정 여러색 분홍 빨강 주황 노랑 연두 초록 하늘 파랑 보라 갈색 하양 회색 검정 여러색
여자아동이 선호하는 장난감의 색상
0
30
20
10
33
0
5
0
1 1
2
0
5 5
17
0 0
29
12. 1 1R E S E A R C H
출처 <아동의 컬러선호도 분석을 통한 아동복 브랜드 마케팅 전략>
중앙대학교/ 김진아 (2007.12)
분홍
빨강
주황
노랑
연두
초록
하늘
파랑
보라
갈색
하양
회색
검정
없음
분홍
빨강
주황
노랑
연두
초록
하늘
파랑
보라
갈색
하양
회색
검정
없음
남자아동의 일반색 선호도와 혐오도 여자아동의 일반색 선호도와 혐오도
0
0
0
0
0
0
1
1
1
13
2
2
2
2
2
2
5
14
3
4
0
8
8
0
5
17
0
0
0
0
0
2.2
2.2
2.2
2.2
2.2
2.2
2.2
20
6.6
6.6
6.6
6.6
8.8
8.8
13.3
15.5
4.4
4.4
4.4
4.4
4.4
아동의
컬러
선호도
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
타겟 리서치
0 0 10 20 30 40 505 10 15 20
44.4
혐오도
선호도
13. 1 2R E S E A R C H
아동의
성장발달
측면
아동의
컬러
선호도
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
타겟 리서치
앞선 리서치들을 바탕으로 첫번째 리서치에서는 브랜드 제품이 추구하는 방향과 어울리는 색상인 노랑과
초록계열의 색상을, 두번째는 남아 여아 모두에게 긍정적인 방향의 영향을 주는 노랑을 세번째는 남여아
모두에게 선호도와 혐오감이 적절한 색상이 파랑 분홍 노랑 이라는 것을 알 수 있었다.
1. 색상별 적용되는 감성 효과 2. 색채가 아동에게 미치는 영향 3. 아동이 선호하는 색상
Insight 1
14. 1 3R E S E A R C H
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
마켓 리서치
deep
light
fundamental
colors
pastel
color
15. 1 4R E S E A R C H
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
마켓 리서치
deep
light
fundamental
colors
pastel
color
Insight 2
노랑 / 연두/ 파랑 / 분홍 / 주황 의 5가지 컬러가 가장 많이
쓰였으며, 밝은 컬러가 대부분이었고 원색계열의 명도와 채
도가 높은 컬러가 주로 사용된 제품이 많았다.
또 한가지의 컬러가아닌, 컬러의 배색이 대부분 적용되었고
유사색끼리의 배색이 많았다.
16. 1 5R E S E A R C H
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
컬러 이미지
가벼운
투명한
상쾌한
얕은맑은
싱싱한즐거운
재미있는
젊은
스포티한
선명한 다양한
새로운
복잡한
시원한
넉넉한
풍성한
환상적인
장식적인
전원적인
향기로운
소박한
유연한
매끄러운
잔잔한
가지런한
정돈된
그윽한
안정된
단정한
나이든
탁한
고급스러운
클래식한
격식있는
견실한
하이테크한
차가운
딱딱한
깊은
견고한
무거운
혁신적인
실용적인
인공적인
기능적인
와일드한
율동적인
섬세한
부드러운
깔끔한
밝은
여성적인
감성적인
정다운
포근한
편안한
동양적인
편리한
뛰어난
차분한
오랜된
도시적인
친근한
사랑스러운
돋보이는
기운찬
자유로운
(활)동적인
한국적인
매력적인
세련된
지적인
이성적인
신선한
멋진
성숙한
감각적인
진보적인
품위있는
여유있는
쾌활한
강인한
강한
남성적인
정적인
전통적인
심플한
단순한
자연적인
순수한
감미로운
중후한
아기자기한
달콤한
수수한
조용한
서양적인
약한
연약한
보수적인
우울한
간편한
거친
어두운
개성적인
맑은
귀여운
경쾌한
다이나믹한
모던한
점잖은
우아한
온화한
은은한
고상한
화려한
내츄럴한
부드러운
(soft)
정적인
(Static)
딱딱한
(Hard)
동적인
(Dynamic)
I.R.I 형용사 IMAGE SCALE
브랜드 이미지 키워드
밝은
즐거운
귀여운
선명한
동적인
17. 1 6R E S E A R C H
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
컬러 이미지
맑은
귀여운
경쾌한
화려한
우아한
은은한
다이나믹한
모던한
점잖은
내츄럴한
온화한
고상한
부드러운
(soft)
정적인
(Static)
딱딱한
(Hard)
동적인
(Dynamic)
I.R.I 배색 IMAGE SCALE
브랜드 이미지 배색
18. 1 7R E S E A R C H
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Research
컬러 이미지
맑은
귀여운
경쾌한
화려한
우아한
은은한
다이나믹한
모던한
점잖은
내츄럴한
온화한
고상한
부드러운
(soft)
정적인
(Static)
딱딱한
(Hard)
동적인
(Dynamic)
I.R.I 배색 IMAGE SCALE
브랜드 이미지 배색
Insight 3
ZOOM 브랜드의 이미지 키워드를 밝은 / 즐거운 / 귀여운 /
선명한 / 동적인 으로 뽑고 그에 어울리는 컬러를 추출하였다.
19. 1 8R E S E A R C H
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
Result
최종 디자인 방향
리서치결과 적용할만한 색상들
최종 선정한 색상 5가지
최종 요약한 5가지의 색상을 이용해 조화롭게 색을 배색해
제품에 적용시키겠다.
제품
색상
20. 1 9R E S E A R C H
Result
최종 디자인 방향
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
로고
색상
zoom
기존 로고타입 Redesign된 로고타입
21. 2 0R E S E A R C H
Result
최종 디자인 방향
R E S E A R C HR E S E A R C H
P L A N
C O N T E N T S T O P I C M E T H O D R E S U LT
COLORINGRESEARCHFORDESIGN
제품의
color
variation