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Microeconomics 
Chapter 15 
Monopoly
How many firms does it 
take to compete?
How many firms does it 
take to compete? 
One
Monopoly
Monopoly 
Only Seller 
No Close Substitutes
Barriers to Entry
Barriers to Entry 
Government Protection 
Key Resource 
Network Externalities 
Economies of Scale
Patents 
Copyrights
Patents 
20 Years 
Copyrights 
Lifetime plus 70 Years
Franchise
Franchise 
Exclusive Legal Provider
New Drugs
New Drugs 
10 Years of Testing 
before Approval 
10 Years of Monopoly
Network Externalities
Network Externalities 
The more who use it 
The more valuable it 
becomes
Natural Monopoly
Natural Monopoly 
One firm can supply 
entire market at a lower 
average cost than two or 
more firms
Natural Monopoly
Natural Monopoly 
The more I make 
the lower my costs 
Large Fixed Costs
Is competition 
always good?
Is competition 
always good? 
Sometimes it can lead to 
higher prices
Monopoly 
Output and Price
Monopoly 
Output and Price 
Lower Price: 
Good: Sell More 
Bad: Less Revenue Per Unit
Perfect Competition
Perfect Competition 
$ 
Quantity
P 
Perfect Competition 
$ 
Quantity 
Demand=MR
P 
Perfect Competition 
Marginal Cost 
MC 
$ 
Quantity 
Demand=MR
P 
Perfect Competition 
Marginal Cost 
MC 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC 
$ 
Quantity 
Demand=MR 
Total Revenue
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
$ 
Quantity 
Demand=MR 
Total Revenue
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
$ 
Quantity 
Demand=MR 
Total Revenue
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Total Cost 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Profit 
Total Cost 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Profit 
Total Cost 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Profit 
Total Cost 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Profit 
Total Cost 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Profit 
Total Cost 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Profit 
Total Cost 
$ 
Quantity 
Demand=MR
Q 
P 
Perfect Competition 
Marginal Cost 
MC Average Cost 
ATC 
Profit 
Total Cost 
$ 
Quantity 
Demand=MR
Perfect Competition
Demand 
Perfect Competition
Demand 
MR 
Perfect Competition
Demand = MR 
Perfect Competition
Demand MR 
Monopoly
Demand 
MR 
Monopoly
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
2 
3 
4 
5 
Monopoly: To get more Quantity must lower price
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
2 
3 
4 
5 
Monopoly: To get more Quantity must lower price
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
$3 
2 
$3 
3 
$3 
4 
$3 
5 
$3 
Monopoly: To get more Quantity must lower price
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
$3 
$3 
2 
$3 
$6 
3 
$3 
$9 
4 
$3 
$12 
5 
$3 
$15 
Monopoly: To get more Quantity must lower price
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
$3 
$3 
$3 
2 
$3 
$6 
$3 
3 
$3 
$9 
$3 
4 
$3 
$12 
$3 
5 
$3 
$15 
$3 
Monopoly: To get more Quantity must lower price
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
$3 
$3 
$3 
$5 
2 
$3 
$6 
$3 
$4 
3 
$3 
$9 
$3 
$3 
4 
$3 
$12 
$3 
$2 
5 
$3 
$15 
$3 
$1 
Monopoly: To get more Quantity must lower price
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
$3 
$3 
$3 
$5 
$5 
2 
$3 
$6 
$3 
$4 
$8 
3 
$3 
$9 
$3 
$3 
$9 
4 
$3 
$12 
$3 
$2 
$8 
5 
$3 
$15 
$3 
$1 
$5 
Monopoly: To get more Quantity must lower price
Perfect Competition Monopoly 
Q D TR MR D TR MR 
1 
$3 
$3 
$3 
$5 
$5 
$5 
2 
$3 
$6 
$3 
$4 
$8 
$3 
3 
$3 
$9 
$3 
$3 
$9 
$1 
4 
$3 
$12 
$3 
$2 
$8 
-$1 
5 
$3 
$15 
$3 
$1 
$5 
-$3 
Monopoly: To get more Quantity must lower price
Demand 
Perfect Competition
Demand = MR 
Perfect Competition
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Demand 
Monopoly 
MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
2 4 5 
Qty 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 1 
2 4 5 
Qty 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 1 
2 4 5 
$5 
Qty 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 1 
2 4 5 
$5 $5 
Qty 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 $5 
Qty 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose 
Lose 
-$1 
Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose 
Gain 
Lose 
-$1 
Gain 
$4 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose 
Gain 
Lose 
-$1 
Gain 
$4 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose 
Gain 
Lose 
-$1 
Gain 
$4 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
2 4 5 
1 
2 
$5 
$8 
Qty 
$5 
$3 
Lose 
-$1 
Gain 
$4 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
2 4 5 
1 
2 
3 
$5 
$8 
Qty 
$5 
$3 
Lose 
-$1 
Gain 
$4 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
2 4 5 
1 
2 
3 
$5 
$8 
$9 
Qty 
$5 
$3 
Lose 
-$1 
Gain 
$4 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
2 4 5 
1 
2 
3 
$5 
$8 
$9 
Qty 
$5 
$3 
$1 
Lose 
-$1 
Gain 
$4 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
2 4 5 
1 
2 
3 
$5 
$8 
$9 
Qty 
$5 
$3 
$1 
Lose 
-$1 
-$2 
Gain 
$4 
Lose 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
2 4 5 
1 
2 
3 
$5 
$8 
$9 
Qty 
$5 
$3 
$1 
Lose 
-$1 
-$2 
Gain 
$4 
$3 
Lose 
Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
2 4 5 
1 
2 
3 
$5 
$8 
$9 
Qty 
$5 
$3 
$1 
Lose 
-$1 
-$2 
Gain 
$4 
$3 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
2 4 5 
1 
2 
3 
4 
$5 
$8 
$9 
Qty 
$5 
$3 
$1 
Lose 
-$1 
-$2 
Gain 
$4 
$3 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
2 4 5 
1 
2 
3 
4 
$5 
$8 
$9 
$8 
Qty 
$5 
$3 
$1 
Lose 
-$1 
-$2 
Gain 
$4 
$3 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
2 4 5 
1 
2 
3 
4 
$5 
$8 
$9 
$8 
Qty 
$5 
$3 
$1 
-$1 
Lose 
-$1 
-$2 
Gain 
$4 
$3 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
2 4 5 
1 
2 
3 
4 
$5 
$8 
$9 
$8 
Qty 
$5 
$3 
$1 
-$1 
Lose 
-$1 
-$2 
-$3 
Gain 
$4 
$3 
Lose 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
2 4 5 
1 
2 
3 
4 
$5 
$8 
$9 
$8 
Qty 
$5 
$3 
$1 
-$1 
Lose 
-$1 
-$2 
-$3 
Gain 
$4 
$3 
$2 
Lose 
Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
2 4 5 
1 
2 
3 
4 
$5 
$8 
$9 
$8 
Qty 
$5 
$3 
$1 
-$1 
Lose 
-$1 
-$2 
-$3 
Gain 
$4 
$3 
$2 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
Qty 
$5 
$3 
$1 
-$1 
Lose 
-$1 
-$2 
-$3 
Gain 
$4 
$3 
$2 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
Lose 
-$1 
-$2 
-$3 
Gain 
$4 
$3 
$2 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
Gain 
$4 
$3 
$2 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
Lose Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Lose 
Gain 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
Price 
1 3 
$5 
$4 
$3 
$2 
$1 
$0 
Price Qty TR MR 
$5 
$4 
$3 
$2 
$1 
2 4 5 
1 
2 
3 
4 
5 
$5 
$8 
$9 
$8 
$5 
Qty 
$5 
$3 
$1 
-$1 
-$3 
Lose 
-$1 
-$2 
-$3 
-$4 
Gain 
$4 
$3 
$2 
$1 
Demand 
Marginal Revenue MR
Monopoly 
$ 
Q
Monopoly 
$ 
Demand 
Q
Monopoly 
Demand 
Marginal Revenue MR 
$ 
Q
Monopoly 
Marginal Cost 
MC 
Demand 
Marginal Revenue MR 
$ 
Q
Monopoly 
Marginal Cost 
MC 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC?
Monopoly 
Marginal Cost 
MC 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC?
Monopoly 
Marginal Cost 
MC 
Q 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC?
Monopoly 
Marginal Cost 
MC 
Q 
P 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC?
Monopoly 
Marginal Cost 
MC 
Q 
P 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC? 
2. TR= P x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC? 
2. TR= P x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
$ 
Q 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
Cost 
$ 
Q 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
Cost 
$ 
Q 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Demand 
Marginal Revenue MR 
Cost 
$ 
Q 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q 
Marginal Revenue MR 
Cost 
$ 
Q 
Profit 
Demand
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q 
Marginal Revenue MR 
Cost 
$ 
Q 
Profit 
Demand
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Marginal Revenue MR 
Cost 
$ 
Q 
Profit 
Demand 
Consumer 
Surplus 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Marginal Revenue MR 
Cost 
$ 
Q 
Profit 
Demand 
Consumer 
Surplus 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Marginal Revenue MR 
Cost 
$ 
Q 
Profit 
Demand 
Deadweight 
Loss 
Consumer 
Surplus 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Marginal Revenue MR 
Cost 
$ 
Q 
Profit 
Demand 
Deadweight 
Loss 
Consumer 
Surplus 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q
Monopoly 
Marginal Cost 
MC 
Q 
P 
Average Cost 
ATC 
Marginal Revenue MR 
Cost 
$ 
Q 
Profit 
Demand 
Deadweight 
Loss 
Consumer 
Surplus 
1. MR=MC? 
2. TR= P x Q 
3. TC=ATC x Q 
4. Profit =TR-TC 
or (P-ATC) x Q
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D 
Gain
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D 
Gain 
Loss
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D 
Loss
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D 
Loss 
Loss
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D 
Loss 
Loss
$10 
$9 
$8 
$7 
$6 
$5 
$4 
$3 
$2 
$1 
$0 
0 1 2 3 4 5 6 7 8 9 10 
Quantity 
MC 
MR D 
Loss 
Loss
Price 
Discrimination
Price 
Discrimination 
Selling the same good to 
different customers at 
different prices

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101 lecture 15 monopoly

  • 2. How many firms does it take to compete?
  • 3. How many firms does it take to compete? One
  • 5. Monopoly Only Seller No Close Substitutes
  • 7. Barriers to Entry Government Protection Key Resource Network Externalities Economies of Scale
  • 9. Patents 20 Years Copyrights Lifetime plus 70 Years
  • 13. New Drugs 10 Years of Testing before Approval 10 Years of Monopoly
  • 15. Network Externalities The more who use it The more valuable it becomes
  • 17. Natural Monopoly One firm can supply entire market at a lower average cost than two or more firms
  • 19. Natural Monopoly The more I make the lower my costs Large Fixed Costs
  • 21. Is competition always good? Sometimes it can lead to higher prices
  • 23. Monopoly Output and Price Lower Price: Good: Sell More Bad: Less Revenue Per Unit
  • 26. P Perfect Competition $ Quantity Demand=MR
  • 27. P Perfect Competition Marginal Cost MC $ Quantity Demand=MR
  • 28. P Perfect Competition Marginal Cost MC $ Quantity Demand=MR
  • 29. Q P Perfect Competition Marginal Cost MC $ Quantity Demand=MR
  • 30. Q P Perfect Competition Marginal Cost MC $ Quantity Demand=MR Total Revenue
  • 31. Q P Perfect Competition Marginal Cost MC Average Cost ATC $ Quantity Demand=MR Total Revenue
  • 32. Q P Perfect Competition Marginal Cost MC Average Cost ATC $ Quantity Demand=MR Total Revenue
  • 33. Q P Perfect Competition Marginal Cost MC Average Cost ATC Total Cost $ Quantity Demand=MR
  • 34. Q P Perfect Competition Marginal Cost MC Average Cost ATC Profit Total Cost $ Quantity Demand=MR
  • 35. Q P Perfect Competition Marginal Cost MC Average Cost ATC Profit Total Cost $ Quantity Demand=MR
  • 36. Q P Perfect Competition Marginal Cost MC Average Cost ATC Profit Total Cost $ Quantity Demand=MR
  • 37. Q P Perfect Competition Marginal Cost MC Average Cost ATC Profit Total Cost $ Quantity Demand=MR
  • 38. Q P Perfect Competition Marginal Cost MC Average Cost ATC Profit Total Cost $ Quantity Demand=MR
  • 39. Q P Perfect Competition Marginal Cost MC Average Cost ATC Profit Total Cost $ Quantity Demand=MR
  • 40. Q P Perfect Competition Marginal Cost MC Average Cost ATC Profit Total Cost $ Quantity Demand=MR
  • 43. Demand MR Perfect Competition
  • 44. Demand = MR Perfect Competition
  • 51. Perfect Competition Monopoly Q D TR MR D TR MR 1 2 3 4 5 Monopoly: To get more Quantity must lower price
  • 52. Perfect Competition Monopoly Q D TR MR D TR MR 1 2 3 4 5 Monopoly: To get more Quantity must lower price
  • 53. Perfect Competition Monopoly Q D TR MR D TR MR 1 $3 2 $3 3 $3 4 $3 5 $3 Monopoly: To get more Quantity must lower price
  • 54. Perfect Competition Monopoly Q D TR MR D TR MR 1 $3 $3 2 $3 $6 3 $3 $9 4 $3 $12 5 $3 $15 Monopoly: To get more Quantity must lower price
  • 55. Perfect Competition Monopoly Q D TR MR D TR MR 1 $3 $3 $3 2 $3 $6 $3 3 $3 $9 $3 4 $3 $12 $3 5 $3 $15 $3 Monopoly: To get more Quantity must lower price
  • 56. Perfect Competition Monopoly Q D TR MR D TR MR 1 $3 $3 $3 $5 2 $3 $6 $3 $4 3 $3 $9 $3 $3 4 $3 $12 $3 $2 5 $3 $15 $3 $1 Monopoly: To get more Quantity must lower price
  • 57. Perfect Competition Monopoly Q D TR MR D TR MR 1 $3 $3 $3 $5 $5 2 $3 $6 $3 $4 $8 3 $3 $9 $3 $3 $9 4 $3 $12 $3 $2 $8 5 $3 $15 $3 $1 $5 Monopoly: To get more Quantity must lower price
  • 58. Perfect Competition Monopoly Q D TR MR D TR MR 1 $3 $3 $3 $5 $5 $5 2 $3 $6 $3 $4 $8 $3 3 $3 $9 $3 $3 $9 $1 4 $3 $12 $3 $2 $8 -$1 5 $3 $15 $3 $1 $5 -$3 Monopoly: To get more Quantity must lower price
  • 60. Demand = MR Perfect Competition
  • 71. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR 2 4 5 Qty Lose Gain Demand
  • 72. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 1 2 4 5 Qty Lose Gain Demand
  • 73. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 1 2 4 5 $5 Qty Lose Gain Demand
  • 74. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 1 2 4 5 $5 $5 Qty Lose Gain Demand
  • 75. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $5 Qty Lose Gain Demand
  • 76. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 Lose Gain Demand
  • 77. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose Gain Demand
  • 78. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose Gain Demand
  • 79. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose Gain Demand
  • 80. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose Lose -$1 Gain Demand
  • 81. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose Gain Lose -$1 Gain $4 Demand
  • 82. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose Gain Lose -$1 Gain $4 Demand
  • 83. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose Gain Lose -$1 Gain $4 Demand
  • 84. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 2 4 5 1 2 $5 $8 Qty $5 $3 Lose -$1 Gain $4 Demand
  • 85. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 2 4 5 1 2 3 $5 $8 Qty $5 $3 Lose -$1 Gain $4 Demand
  • 86. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 2 4 5 1 2 3 $5 $8 $9 Qty $5 $3 Lose -$1 Gain $4 Demand
  • 87. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 2 4 5 1 2 3 $5 $8 $9 Qty $5 $3 $1 Lose -$1 Gain $4 Demand
  • 88. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 2 4 5 1 2 3 $5 $8 $9 Qty $5 $3 $1 Lose -$1 -$2 Gain $4 Lose Demand
  • 89. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 2 4 5 1 2 3 $5 $8 $9 Qty $5 $3 $1 Lose -$1 -$2 Gain $4 $3 Lose Gain Demand
  • 90. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 2 4 5 1 2 3 $5 $8 $9 Qty $5 $3 $1 Lose -$1 -$2 Gain $4 $3 Demand
  • 91. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 2 4 5 1 2 3 4 $5 $8 $9 Qty $5 $3 $1 Lose -$1 -$2 Gain $4 $3 Demand
  • 92. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 2 4 5 1 2 3 4 $5 $8 $9 $8 Qty $5 $3 $1 Lose -$1 -$2 Gain $4 $3 Demand
  • 93. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 2 4 5 1 2 3 4 $5 $8 $9 $8 Qty $5 $3 $1 -$1 Lose -$1 -$2 Gain $4 $3 Demand
  • 94. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 2 4 5 1 2 3 4 $5 $8 $9 $8 Qty $5 $3 $1 -$1 Lose -$1 -$2 -$3 Gain $4 $3 Lose Demand
  • 95. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 2 4 5 1 2 3 4 $5 $8 $9 $8 Qty $5 $3 $1 -$1 Lose -$1 -$2 -$3 Gain $4 $3 $2 Lose Gain Demand
  • 96. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 2 4 5 1 2 3 4 $5 $8 $9 $8 Qty $5 $3 $1 -$1 Lose -$1 -$2 -$3 Gain $4 $3 $2 Demand
  • 97. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 Qty $5 $3 $1 -$1 Lose -$1 -$2 -$3 Gain $4 $3 $2 Demand
  • 98. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 Lose -$1 -$2 -$3 Gain $4 $3 $2 Demand
  • 99. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 Gain $4 $3 $2 Demand
  • 100. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 Lose Demand
  • 101. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Lose Gain Demand
  • 102. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand
  • 103. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand
  • 104. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand
  • 105. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand
  • 106. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand
  • 107. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 108. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 109. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 110. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 111. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 112. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 113. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 114. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 115. Monopoly Price 1 3 $5 $4 $3 $2 $1 $0 Price Qty TR MR $5 $4 $3 $2 $1 2 4 5 1 2 3 4 5 $5 $8 $9 $8 $5 Qty $5 $3 $1 -$1 -$3 Lose -$1 -$2 -$3 -$4 Gain $4 $3 $2 $1 Demand Marginal Revenue MR
  • 118. Monopoly Demand Marginal Revenue MR $ Q
  • 119. Monopoly Marginal Cost MC Demand Marginal Revenue MR $ Q
  • 120. Monopoly Marginal Cost MC Demand Marginal Revenue MR $ Q 1. MR=MC?
  • 121. Monopoly Marginal Cost MC Demand Marginal Revenue MR $ Q 1. MR=MC?
  • 122. Monopoly Marginal Cost MC Q Demand Marginal Revenue MR $ Q 1. MR=MC?
  • 123. Monopoly Marginal Cost MC Q P Demand Marginal Revenue MR $ Q 1. MR=MC?
  • 124. Monopoly Marginal Cost MC Q P Demand Marginal Revenue MR $ Q 1. MR=MC? 2. TR= P x Q
  • 125. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR $ Q 1. MR=MC? 2. TR= P x Q
  • 126. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR $ Q 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q
  • 127. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR $ Q 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q
  • 128. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR $ Q 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q
  • 129. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR $ Q 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q
  • 130. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR Cost $ Q 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q
  • 131. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR Cost $ Q 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q
  • 132. Monopoly Marginal Cost MC Q P Average Cost ATC Demand Marginal Revenue MR Cost $ Q 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q
  • 133. Monopoly Marginal Cost MC Q P Average Cost ATC 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q Marginal Revenue MR Cost $ Q Profit Demand
  • 134. Monopoly Marginal Cost MC Q P Average Cost ATC 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q Marginal Revenue MR Cost $ Q Profit Demand
  • 135. Monopoly Marginal Cost MC Q P Average Cost ATC Marginal Revenue MR Cost $ Q Profit Demand Consumer Surplus 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q
  • 136. Monopoly Marginal Cost MC Q P Average Cost ATC Marginal Revenue MR Cost $ Q Profit Demand Consumer Surplus 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q
  • 137. Monopoly Marginal Cost MC Q P Average Cost ATC Marginal Revenue MR Cost $ Q Profit Demand Deadweight Loss Consumer Surplus 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q
  • 138. Monopoly Marginal Cost MC Q P Average Cost ATC Marginal Revenue MR Cost $ Q Profit Demand Deadweight Loss Consumer Surplus 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q
  • 139. Monopoly Marginal Cost MC Q P Average Cost ATC Marginal Revenue MR Cost $ Q Profit Demand Deadweight Loss Consumer Surplus 1. MR=MC? 2. TR= P x Q 3. TC=ATC x Q 4. Profit =TR-TC or (P-ATC) x Q
  • 140. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity
  • 141. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity D
  • 142. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC D
  • 143. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC D
  • 144. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC D
  • 145. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC D
  • 146. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC D
  • 147. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC D
  • 148. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 149. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 150. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 151. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 152. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 153. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 154. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 155. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 156. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D Gain
  • 157. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D Gain Loss
  • 158. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D
  • 159. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D Loss
  • 160. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D Loss Loss
  • 161. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D Loss Loss
  • 162. $10 $9 $8 $7 $6 $5 $4 $3 $2 $1 $0 0 1 2 3 4 5 6 7 8 9 10 Quantity MC MR D Loss Loss
  • 164. Price Discrimination Selling the same good to different customers at different prices