Social media marketing is very important nowadays as almost every targeted customer is a user of social media and in this PPT we have discussed about 10 reasons to make social media marketing your priority, because many people don't have proper knowledge of how much social media marketing is important for the growth of the business.
On social media you can reach a mass audience in a short period of time even if we talk about paid ads then social media paid ads are much cheaper as compared to Google ads. In social media ads you can get more return of investment by spending less as compared to Google ads.
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2. 1.Improved Brand
Awareness
Did you know that 90% of people with social
accounts have used them to communicate
directly with businesses? Adding a social media
strategy into your marketing mix increases
brand visibility and recognition.
3. 2. It's Where
Your Customers
Are
59% of people visit a social site
every day, and a third of those
people check their accounts over
five times per day! A business that
posts regularly becomes more
engaging to their prospects
4. 3. Improved Brand
Loyalty & Retargeting
As consumers, we all want to shop at a store where the staff pays attention
to us. It’s human nature. It’s the same with online shoppers. By interacting
with them, answering questions, or acknowledging concerns, customers
are more likely to be loyal to the brand.
5. SMM is one of the most cost-effective
methods of advertising. It’s three times
less expensive than traditional media. As
an example, shown below is a brief
cross-channel analysis of the CPM (cost
per thousand impressions) of advertising
4. Cost-Effective
6. 5. Marketplace Awareness
from The Source
One of the greatest advantages to
marketers is the marketplace
awareness that social media
provides. Market awareness is
understanding the customer’
s needs.
By monitoring your social accounts,
they are more than willing to let you
know
7. 6. Genuine Customer
Satisfaction
Customers want the companies
they follow to be trustworthy
and to provide excellent service.
Replying to comments in a
personal way is one of the best
ways a company can value and
respect its customers. That
includes prompt responses to
negative feedback
8. 7. Building More
Brand Authority
Online shoppers are skeptical of almost
everything.That’
s why 93% of shoppers say that
online reviews impact their buying decision.
Positive reviews help take the risk out of a buying
decision by proving a business’
s credibility and
authority.The more Facebook likes and Twitter
followers a company gathers, the more brand
authority the brand receives.
9. Another beneficial aspect of a
social media strategy is the
increase in website traffic.
Sharing valuable content on
social provides shoppers with
links directly to your site. The
more content and links you can
share, the more traffic and
conversion opportunities you’ll
have
8. Increased
Organic Traffic
10. 9. Enhanced SEO Rankings
While the official party line at Google denies that
social affects a website’s ranking, other marketing
experiments disagree.Various reports show that
there is a correlation between the average number of
shares,comments,and likes on social networks and
the site’s rank
11. Why does Social media bring
such superior results? It’
s the
ability to humanize your brand
messaging. Social networks
are places where people
exchange information.Brands
can show the human side of
their brand,building
relationships, and trust,
leading to higher conversions.
10. Experience Higher
Conversion Rates
12. There are still 3.2 billion users on social sites almost
every day. That’s 42% of the world’s population. If you
haven’t created a social media strategy, there is no
better time to jump in
Conclusion