“The top transformational problem in marketing is no longer ‘how to be digital’…the top problem [now] is about how to coordinate and integrate fragmented activities into a coherent customer experience. In short, the new goal is orchestration.” One North’s Managing Director, Strategy Kalev Peekna discusses what we as digital marketers, managing a plethora of tactics, can learn from the idea of classical orchestration.
From the 2015 Experience Lab: Digital Working in Concert. To watch the recording of this presentation, visit: https://youtu.be/iWSP_76Grag
eCommerce: Der Entwicklungsprozess von Personas TWT
Personas sind fiktive Figuren und helfen, die Bedürfnisse der Kunden zu definieren. Wie diese im eCommerce entwickelt werden, zeigt die folgende Slide.
Anhand von komplexen und relevanten Merkmalen lassen sich Kundentypen klar abgrenzen.
“The top transformational problem in marketing is no longer ‘how to be digital’…the top problem [now] is about how to coordinate and integrate fragmented activities into a coherent customer experience. In short, the new goal is orchestration.” One North’s Managing Director, Strategy Kalev Peekna discusses what we as digital marketers, managing a plethora of tactics, can learn from the idea of classical orchestration.
From the 2015 Experience Lab: Digital Working in Concert. To watch the recording of this presentation, visit: https://youtu.be/iWSP_76Grag
eCommerce: Der Entwicklungsprozess von Personas TWT
Personas sind fiktive Figuren und helfen, die Bedürfnisse der Kunden zu definieren. Wie diese im eCommerce entwickelt werden, zeigt die folgende Slide.
Anhand von komplexen und relevanten Merkmalen lassen sich Kundentypen klar abgrenzen.
