1. Competitive advantage is defined as anything that a firm does especially well compared to rival firm True False 2. Opportunities and threats are uncontrollable factors True False 3. Competitive intelligence provides the company with all of the following except A. Propensity of people to spend B. Areas where competitors are vulnerable C. Potential move by the competitor D. Understanding of industry and its competitors 4. All of the following mentioned below are examples of qualitative forecasts except A. Regression and trend extrapolation B. Juries of executive opinions C. Delphi Techniques D. Sales force estimates 5. Strategists help an organization gather, analyse and organise information True False.