The document discusses how to build a lasting company based on the principles from the book "Built to Last". It outlines 8 habits of visionary companies: 1) having a clear purpose and core values, 2) being focused on the long term, 3) valuing people and relationships, 4) creating breakthrough innovations, 5) cultivating a cult-like culture, 6) being socially responsible, 7) having continuity of leadership, and 8) being financially conservative. Case studies of successful companies exemplifying each habit are provided. The document concludes with advice on how CEOs can inspire others with a compelling vision and lead their companies to achieve greatness.

1. DreamCosmos
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2. Dream Company
Dream Company
#3
#2
#1
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3. Dream Company
Dream Company
Case
Study
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B uilt
Why this
Seminar?
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4. Dream Company
Dream Company
Why this
#1
Seminar?
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5. DREAMCOSMOS
Find your own dream & Make come true!
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6. WHY DREAM?
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7. WHY DREAM?
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.
.
,
.
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8. MISSION STATEMENT
DREAM COSMOS
,
, , .
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9. DREAMCOSMOS’ dream is
WORLD’S MOST ADMIRED COMPANY!
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10. ?

11. 1945
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1946 5 7 ,
.
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.”

12. 1945
!
1946 5 7 ,
.
SONY

13. Dream High at the Beginning!

14. Dream Company
Dream Company
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t oL
B uilt
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15. ?
!
~
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16. Built to Last is about...
✓ 1897
✓
✓ ~
✓
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17. US$6,356
US$415 US$955
1926.1.1 1990.12.31
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18. 3M Norton
American Express Wells Fargo
Boeing McDonnel Douglas
Citicorp Chase Manhattan
Ford GM
General Electric Westinghouse
Hewlett-Packard Texas Instruments
IBM Burroughs
Johnson & Johnson Bristol-Myers
Marriott Squibb Johnson
Howard
Merck Pfizer
Motorola Zenith
Nordstrom Melville
Philip Morris RJR Nabisco
Procter & Gamble Colgate
Sony Kenwood
Wal-Mart Ames
Walt Disney Columbia
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19. ?
!
~
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20. , ?
!
!
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21. ?
!
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22. ?
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!
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23. ?
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!
‘ ’ .
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24. ?
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.
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25. ?
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.
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26. CEO ?
! 1700
CEO 4 !
2 ...
! CEO
6
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27. ?
!‘ ’ or ‘ ’
.
!
or and .
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28. ?
!
~
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29. first habit
<
,
.
.
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30. quote
“
.”
- ,< >
“
(HP)
.”
- The AMBA Executive, 1977, pp.6~7
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31. case study
vs.
, ,
. .
50
,
.
. .
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32. second habit
...
(More Than Profits)
<
.
!
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33. quote
“ HP .
HP
.”
- , HP CEO, 1992
“
.
.”
- , , 1989
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34. case study
1982
,
.
Richard Gelb
“
1
2500 . ” .
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35. third habit
.
.
.
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36. quote
“
.”
- , IBM
“‘ ’ .
.
..”
- HP
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37. case study
• :
• :
• GE:
• P&G:
• 3M: 25% 5 !
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38. fourth habit
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39. quote
“ .
.”
- 1907 , 43
“ .
.”
- , ...
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40. case study
!
• Boeing:
747 ! 1
• Sony:
.
• IBM: IBM 360
!
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41. fifth habit
Cult-Like Cultures
.
,
.
.
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42. quote
“P&G .
, .”
- (John Smale), P&G , 1986
“IBM .
.”
- IBM , 1985
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43. case study
•
• (indoctrination) .
•
• .
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44. sixth habit
?
.
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45. quote
“ .
.”
- , 3M CEO, 1950
“ .”
- R.W. 2 , J&J CEO, 1954
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46. case study
• J&J : !
• AmEx : ! ,
• 3M : ! ,
! ! ! and so on...
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47. seventh habit
?
.
.
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48. quote
“
.”
- , 9 1991
“
.”
- , , 1991
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49. case study
&
CEO
CEO
!
CEO
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50. eighth habit
,
.
!
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51. quote
“ ‘ .
’
.
‘ . .’”
- Marriott II, the Chairman of Marriott
“ ,
.”
- Bruce Nordstrom, the Chairman of Nordstrom
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52. case study
Beat Yesterday
2005 2006 2007 2008 2009
1
1
1
1
1
1
1
1
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53. 8
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54. “ .
.
.”
- Sir Winston Churchill, Speech in November 1942
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55. Dream Company
Dream Company
Case
Study
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56. DreamCosmos
• Faith: , ,
• Respect:
• Evolution:
• Communication:
• Challenge:
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57. DreamCosmos
.
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58. Thank You very much.

59. One More Thing!

60. CEO !

61. CEO
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• .
•
,
!
•
!
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62. CEO
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63. CEO
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64. CEO
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• BHAGs
" BHAGs !
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65. CEO
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66. CEO
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67. CEO
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68. CEO
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69. CEO
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70. CEO
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71. CEO
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72. CEO
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73. CEO
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