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A Brief encounter
During the Industrial Revolution,
workers wore a ‘union suit’ a one-piece
undergarment. Later it was divided into
two. The upper section evolved into the
T-shirt we wear today. However, it was
still considered to be an undergarment.
grazia FaSHiON FixPhotographsCORBIS,GETTYIMAGES,GORUNWAY,WordsKARENALFONSO
No item of clothing has been as
significant a symbol of cultural,
political and sociological change
in society than the T-shirt.
Grazia traces its origins
1950sSilver Screen BeginningS
When screen legends James Dean and
Marlon Brando wore T-shirts onscreen
in movies such as Rebel Without
a Cause and A Streetcar named
Desire. The T-shirt transitioned from
innerwear to outerwear. It went on to
be associated with rebellion and youth.
1939MArketing WizArdry
Advertising found a new
medium, through clothes, and
Wizard of Oz was the first to be
promoted on a T-shirt. Till date,
brands use T-shirts to promote
their products.
19thCentury
PhotographsCORBIS,GETTYIMAGES,GORUNWAY,WordsKARENALFONSO
2009deSigner dudS
The T-shirt got a designer
resurgence, thanks to
Alexander Wang. His spring
2009 collection featured
slouchy stretched Tees that
spelt relaxed glamour. Till
date it’s considered to be
the bestselling item of his
collection. Designers such as
The Row and Erin Wasson
for RCVA followed suit,
introducing designer T-shirts.
the t-Shirt
History of a Trend
1917BAttle t
During World War I, US
soldiers noticed that their
English counterparts wore
thin undershirts under their
uniforms, as compared to their
thick woollens. They soon
adopted this trend and the
T-shirt became a rage in America.
In the 1920s it officially got its
name, T-shirt, and was entered
into the dictionary.
006-History of a trend-Anant-R1.indd 90 3/18/11 6:40:49 PM

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090_GRIN_01_2011

  • 1. A Brief encounter During the Industrial Revolution, workers wore a ‘union suit’ a one-piece undergarment. Later it was divided into two. The upper section evolved into the T-shirt we wear today. However, it was still considered to be an undergarment. grazia FaSHiON FixPhotographsCORBIS,GETTYIMAGES,GORUNWAY,WordsKARENALFONSO No item of clothing has been as significant a symbol of cultural, political and sociological change in society than the T-shirt. Grazia traces its origins 1950sSilver Screen BeginningS When screen legends James Dean and Marlon Brando wore T-shirts onscreen in movies such as Rebel Without a Cause and A Streetcar named Desire. The T-shirt transitioned from innerwear to outerwear. It went on to be associated with rebellion and youth. 1939MArketing WizArdry Advertising found a new medium, through clothes, and Wizard of Oz was the first to be promoted on a T-shirt. Till date, brands use T-shirts to promote their products. 19thCentury PhotographsCORBIS,GETTYIMAGES,GORUNWAY,WordsKARENALFONSO 2009deSigner dudS The T-shirt got a designer resurgence, thanks to Alexander Wang. His spring 2009 collection featured slouchy stretched Tees that spelt relaxed glamour. Till date it’s considered to be the bestselling item of his collection. Designers such as The Row and Erin Wasson for RCVA followed suit, introducing designer T-shirts. the t-Shirt History of a Trend 1917BAttle t During World War I, US soldiers noticed that their English counterparts wore thin undershirts under their uniforms, as compared to their thick woollens. They soon adopted this trend and the T-shirt became a rage in America. In the 1920s it officially got its name, T-shirt, and was entered into the dictionary. 006-History of a trend-Anant-R1.indd 90 3/18/11 6:40:49 PM