SlideShare a Scribd company logo
Break the Rules
Gino Toro
Ex Developer
My Rules (2008)
Rule 1: Never volunteer to
speak in groups.
Rule 2: Avoid presentations
until I’m 50
Rule 3: Never break my
rules.
RULES
RULES
RULES
RULES
RULES
RULES
RULES
RULES
RULES
RULES
RULES
Rules!
Rules!
Rules!
Allergy Advice: Contains Eggs
Transport Rules
Donotturnupsidedown
Unspoken Rules
INTERNATIONAL
DRINKING
RULES
1. DO NOT SAY THE WORD “DRINK”
2. DO NOT POINT
3. DO NOT SWEAR
1. DO NOT SAY THE WORD “DRINK”
2. DO NOT POINT
3. DO NOT SWEAR
1. DO NOT SAY THE WORD “DRINK”
2. DO NOT POINT
3. DO NOT SWEAR
1. DO NOT SAY THE WORD “DRINK”
2. DO NOT POINT
3. DO NOT SWEAR
“Breaking the rules is part of the fun”
Methods/Rules
Principles
Values
Principles
Methods/Rules
WHY?
Principles
WHY?
Values
MEDIA
MANAGER
RULES
1. USE VIDEOS ONLY
2. DO NOT POINT
3. DO NOT SWEAR
1. DO NOT SAY THE WORD “DRINK”
2. USE OUR PLAYERS
3. DO NOT SWEAR
1. DO NOT SAY THE WORD “DRINK”
2. DO NOT POINT
3. USE ONE ASSET ONLY
1. USE VIDEOS ONLY
2. USE OUR PLAYERS
3. USE ONE ASSET ONLY
1. Convert and entertain
with digital media
2. Give rich and
interactive experiences
3. Keep it simple for our
audiences
Principles
1. Convert and entertain
with rich media
2. Give rich and
interactive experiences
3. Keep it simple for our
audiences
Principles
1. Convert and entertain
with rich media
2. Give rich and
interactiveexperAiences
3. Keep it simple for our
audiences
Principles
1. Customer
experience
2. Quality over
quantity
3. Be enabling
Core Values
Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

More Related Content

Recently uploaded

Transform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR SolutionsTransform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR Solutions
TheSMSPoint
 
Graspan: A Big Data System for Big Code Analysis
Graspan: A Big Data System for Big Code AnalysisGraspan: A Big Data System for Big Code Analysis
Graspan: A Big Data System for Big Code Analysis
Aftab Hussain
 
Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"
Donna Lenk
 
Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604
Fermin Galan
 
E-commerce Application Development Company.pdf
E-commerce Application Development Company.pdfE-commerce Application Development Company.pdf
E-commerce Application Development Company.pdf
Hornet Dynamics
 
Need for Speed: Removing speed bumps from your Symfony projects ⚡️
Need for Speed: Removing speed bumps from your Symfony projects ⚡️Need for Speed: Removing speed bumps from your Symfony projects ⚡️
Need for Speed: Removing speed bumps from your Symfony projects ⚡️
Łukasz Chruściel
 
Quarkus Hidden and Forbidden Extensions
Quarkus Hidden and Forbidden ExtensionsQuarkus Hidden and Forbidden Extensions
Quarkus Hidden and Forbidden Extensions
Max Andersen
 
Using Xen Hypervisor for Functional Safety
Using Xen Hypervisor for Functional SafetyUsing Xen Hypervisor for Functional Safety
Using Xen Hypervisor for Functional Safety
Ayan Halder
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOMLORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
lorraineandreiamcidl
 
AI Genie Review: World’s First Open AI WordPress Website Creator
AI Genie Review: World’s First Open AI WordPress Website CreatorAI Genie Review: World’s First Open AI WordPress Website Creator
AI Genie Review: World’s First Open AI WordPress Website Creator
Google
 
Fundamentals of Programming and Language Processors
Fundamentals of Programming and Language ProcessorsFundamentals of Programming and Language Processors
Fundamentals of Programming and Language Processors
Rakesh Kumar R
 
Artificia Intellicence and XPath Extension Functions
Artificia Intellicence and XPath Extension FunctionsArtificia Intellicence and XPath Extension Functions
Artificia Intellicence and XPath Extension Functions
Octavian Nadolu
 
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Mind IT Systems
 
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI AppAI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
Google
 
Launch Your Streaming Platforms in Minutes
Launch Your Streaming Platforms in MinutesLaunch Your Streaming Platforms in Minutes
Launch Your Streaming Platforms in Minutes
Roshan Dwivedi
 
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteAI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
Google
 
Mobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona InfotechMobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona Infotech
Drona Infotech
 
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
Łukasz Chruściel
 
May Marketo Masterclass, London MUG May 22 2024.pdf
May Marketo Masterclass, London MUG May 22 2024.pdfMay Marketo Masterclass, London MUG May 22 2024.pdf
May Marketo Masterclass, London MUG May 22 2024.pdf
Adele Miller
 
A Sighting of filterA in Typelevel Rite of Passage
A Sighting of filterA in Typelevel Rite of PassageA Sighting of filterA in Typelevel Rite of Passage
A Sighting of filterA in Typelevel Rite of Passage
Philip Schwarz
 

Recently uploaded (20)

Transform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR SolutionsTransform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR Solutions
 
Graspan: A Big Data System for Big Code Analysis
Graspan: A Big Data System for Big Code AnalysisGraspan: A Big Data System for Big Code Analysis
Graspan: A Big Data System for Big Code Analysis
 
Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"
 
Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604
 
E-commerce Application Development Company.pdf
E-commerce Application Development Company.pdfE-commerce Application Development Company.pdf
E-commerce Application Development Company.pdf
 
Need for Speed: Removing speed bumps from your Symfony projects ⚡️
Need for Speed: Removing speed bumps from your Symfony projects ⚡️Need for Speed: Removing speed bumps from your Symfony projects ⚡️
Need for Speed: Removing speed bumps from your Symfony projects ⚡️
 
Quarkus Hidden and Forbidden Extensions
Quarkus Hidden and Forbidden ExtensionsQuarkus Hidden and Forbidden Extensions
Quarkus Hidden and Forbidden Extensions
 
Using Xen Hypervisor for Functional Safety
Using Xen Hypervisor for Functional SafetyUsing Xen Hypervisor for Functional Safety
Using Xen Hypervisor for Functional Safety
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOMLORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
 
AI Genie Review: World’s First Open AI WordPress Website Creator
AI Genie Review: World’s First Open AI WordPress Website CreatorAI Genie Review: World’s First Open AI WordPress Website Creator
AI Genie Review: World’s First Open AI WordPress Website Creator
 
Fundamentals of Programming and Language Processors
Fundamentals of Programming and Language ProcessorsFundamentals of Programming and Language Processors
Fundamentals of Programming and Language Processors
 
Artificia Intellicence and XPath Extension Functions
Artificia Intellicence and XPath Extension FunctionsArtificia Intellicence and XPath Extension Functions
Artificia Intellicence and XPath Extension Functions
 
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
 
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI AppAI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
 
Launch Your Streaming Platforms in Minutes
Launch Your Streaming Platforms in MinutesLaunch Your Streaming Platforms in Minutes
Launch Your Streaming Platforms in Minutes
 
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteAI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
 
Mobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona InfotechMobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona Infotech
 
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
 
May Marketo Masterclass, London MUG May 22 2024.pdf
May Marketo Masterclass, London MUG May 22 2024.pdfMay Marketo Masterclass, London MUG May 22 2024.pdf
May Marketo Masterclass, London MUG May 22 2024.pdf
 
A Sighting of filterA in Typelevel Rite of Passage
A Sighting of filterA in Typelevel Rite of PassageA Sighting of filterA in Typelevel Rite of Passage
A Sighting of filterA in Typelevel Rite of Passage
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

09 2015-tridion devsummit-lightning

Editor's Notes

  1. Introduced to the International Drinking Rules. There are 3 rules
  2. Do not say any form of drink. As a noun, verb or as an adjective People became posher Using alternatives
  3. Rule 2: I never really point. But in a situation when rules are placed everyone becomes a rule watcher. What was the natural reaction to someone breaking a rule? Since we are in a group… you point Following by the words… “Drink!”
  4. Rule 3: No profanity at all. This is the hardest after a few drinks of beer. Especially when you are the one who pointed to a friend and told them to drink. Natural reaction is to swear at yourself.
  5. 3 simple rules. Hard to follow. At first we were vigilant with it. Scared to break them. You must follow the rules. After some time the rules are not good enough. The 4th rule is you can add new rules during the session “Your glass not be too close to the edge of the table.” “Everyone is called Dave. Except for Dave. He has no name.” “You can only drink on the opposite side of the minute hand on your watch” 0-30 Right, 30 – 60 Left.
  6. After a few hours it became apparent. The rules were not placed to be followed. The objective was to have fun By bending the rules By creating new rules that need to be bent By breaking the rules. Once realizing this we all relaxed and enjoyed the evening.
  7. What rules have been placed on Media Manager Not my rules but these are a pattern I see commonly across our customers.
  8. Media Manager started as a Video Management System. Many customers use us solely for Videos.
  9. Customers have simple models. One Assets (image or video) used at a time. Unaware of power of our Distributions, Programs and Assets. I’ll go deeper into this later.
  10. Media Manager provides two video players. HTML5 Flash We get a lot of requests for new players Zoom 360
  11. 3 Simple rules for Media Manager. However, these stop people from being creative. To break the first two rules you have to understand what Media Manager offers.
  12. 3 Simple rules for Media Manager. However, these stop people from being creative. To break the first two rules you have to understand what Media Manager offers.