Clay artifacts have the power to arouse wonder and to tell powerful cultural stories—and America’s museums have fundamental responsibility to help make this happen. This much needed activation begins with a dedication to thinking anew about collections as a way to make them more relevant, not only within the walls of the institution but also within the community and, in this digital age, for the world at large. Time-worn approaches to historical interpretation need to give way to more inclusive approaches through the incorporation of new voices, new narratives, and newer ways of thinking and seeing. This talk explores a wide array of museum-based and education projects initiated by the Chipstone Foundation in its search for more powerful ways to tell vital clay narratives.