Designing an email that looks great and produces results
We all love a good looking email don't we! However it is not only about the looks; the key is creating an interesting, well written email that your readers are excited to receive. At the end of this session you will have learned about creating emails that work; engage the reader; encourage interaction and facilitate an effective call to action. After all, what's the point of an email with both beauty and brains if it doesn't engage with your audience?
Jason Kelly from Brand-X discusses email marketing best practices. He introduces the "Four C's of EDM": messages should be concise, collaborative with other media, consistent with the brand, and contain a clear call to action. Kelly argues these elements form the "diamond standard" for effective email campaigns, providing structure while allowing for creative execution. The presentation outlines global ad spending trends, the importance of understanding audience habits, and a communications model to maximize results from email blasts.
Creative ideas to add a touch of flair to your email marketing strategy
This session will address one of the biggest challenges faced by email marketers - How to make your email stand out in an overcrowded inbox? We will show you how to take your email marketing to the next level by being creative and adding flair and individuality/excitement to your email marketing strategy. This session will specifically cover: SMS, automation, conditional content and special promotions.
B2B and B2C - Different strokes for different folks
Whether you work in a business to business (B2B) or a business to consumer (B2C) organisation, each presents a completely different set of challenges. This session examines two very different approaches to email marketing.
Designing an email that looks great and produces results
We all love a good looking email don't we! However it is not only about the looks; the key is creating an interesting, well written email that your readers are excited to receive. At the end of this session you will have learned about creating emails that work; engage the reader; encourage interaction and facilitate an effective call to action. After all, what's the point of an email with both beauty and brains if it doesn't engage with your audience?
Jason Kelly from Brand-X discusses email marketing best practices. He introduces the "Four C's of EDM": messages should be concise, collaborative with other media, consistent with the brand, and contain a clear call to action. Kelly argues these elements form the "diamond standard" for effective email campaigns, providing structure while allowing for creative execution. The presentation outlines global ad spending trends, the importance of understanding audience habits, and a communications model to maximize results from email blasts.
Creative ideas to add a touch of flair to your email marketing strategy
This session will address one of the biggest challenges faced by email marketers - How to make your email stand out in an overcrowded inbox? We will show you how to take your email marketing to the next level by being creative and adding flair and individuality/excitement to your email marketing strategy. This session will specifically cover: SMS, automation, conditional content and special promotions.
B2B and B2C - Different strokes for different folks
Whether you work in a business to business (B2B) or a business to consumer (B2C) organisation, each presents a completely different set of challenges. This session examines two very different approaches to email marketing.