RunKeeper is a fitness app with over 6 million downloads that allows users to track running and other activities. It provides tools for accountability, pride in accomplishments, positive social support, and an enhanced quality of life. The app is used by novices starting a 5K, new moms returning to fitness, avid runners logging hundreds of activities, casual runners connecting with others, and marathoners whose friends and family can follow a race. RunKeeper users share millions of monthly online activities.