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CHAPTER 7B
Market Structure
Oligopoly
INTRODUCTION
Learning Objectives
• After studying this chapter you will be able to:
• Explain how strategic interaction shape optimal decisions in
oligopoly market
• Identify the conditions of oligopoly and explain how different types
of oligopoly makes price decisions, output decisions, and firm
profits
• Identify the conditions for competitive market and explain market
power and sustainability of long run profits.
2-3
Introduction
• An oligopolistic market structure describes the situation
where a few firms dominate the industry
• Managers select the optimal price and quantity in the
following oligopoly market environments:
• Sweezy
• Cournot
• Stackelberg
• Bertrand
• For more information on “Oligopolies and Game Theory”:
• https://www.youtube.com/watch?v=JMq059SAQXM
• For more information on “Oligopolies, duopolies,
collusion, and cartels”
• https://www.youtube.com/watch?v=N0L00FZnhtg&list=PLNz8UZHL3nk5w5ENxAigU1MCW3AXVMNrY
9-4
Key Conditions ofOligopoly
• The main conditions for oligopoly to exist are as follows:
1. A relatively small number of firms account for the
majority of the market. Typical number of firms is
between 2 and 20.
2. There are significant barriers to entry and exit.
3. There is an interdependence in decision-making.
Products can be identical or differentiated.
Oligopoly settings tend to be the most difficult to
manage since managers must consider the likely impact
of decisions of other firms in the market.
2-5
Oligopoly Strategy: PriceChange
Response
Price
C
Optimal decision on price will depend on how the
manager believes other managers will respond.
Demand if rivals
match price changes
Output0
Demand2
Demand1
A
B
Demand if rivals do not
match price changes
CHAPTER 7
Market Structure
Oligopoly
THE DIFFERENT OLIGOPOLY
MARKET ENVIRONMENTS
Oligopoly Market Environments
• Oligopoly market environments:
• Sweezy
• Cournot
• Stackelberg
• Bertrand
• For more information on “The Different Types of
Oligopoly”
• https://www.youtube.com/watch?v=BqAvQWIilqk
9-9
Conditions for SweezyOligopoly
• There are few firms in the market serving many
consumers.
• The firms produce differentiated products.
• Each firm believes its rivals will cut their prices in
response to a price reduction but will not raise their
prices in response to a price increase.
• Barriers to entry exist.
9-
Conditions for CournotOligopoly
• There are few firms in the market serving many
consumers.
• The firms produce either differentiated or
similar products.
• Each firm believes that their rivals will not
change their output if it changes its output.
• Barriers to entry exist.
9-
Cournot Oligopoly: Reaction
Functions
• Each firm makes an output decision assuming that rival
will hold its output constant when the other changes its
output level.
• Marginal revenue of one firm is impacted by other firms
output decision.
• Firm’s profit-maximizing output level is called a best-
response or reaction function.
9-
Cournot Reaction Functions
Quantity2
Firm has no incentive to change its output given the
other firm’s output.
Quantity1
A
B
Cournot equilibrium
C
D
Cournot Oligopoly: Collusion
• Collusion: A few dominant firms can negotiate to restrict
output to charge higher prices in the market.
• Collusion, however, is prone to cheating behavior.
• Since both parties are aware of these incentives, reaching collusive
agreements is often very difficult.
9-
Incentive to Collude in aCournot
Oligopoly
Quantity2
Collusion outcome
Quantity1
Conditions for Stackelberg
Oligopoly
• There are few firms serving many consumers.
• Firms produce either differentiated or homogeneous
products.
• Leader and follower firms: the leader (single firm) chooses
an output before all other firms choose their outputs.
• The followers (all other firms) take as given the output of
the leader and choose outputs that maximize profits given
the leader’s output.
• Barriers to entry exist.
9-
Stackelberg Equilibrium
Quantity Follower
Quantity Leader
Conditions for BertrandOligopoly
• There are few firms in the market serving many
consumers.
• Firms produce identical products at a constant marginal
cost.
• Firms involve in price competition and react optimally to
prices charged by competitors.
• Consumers have perfect information and there are no
transaction costs.
• Barriers to entry exist.
9-
Bertrand Oligopoly: Equilibrium
•
9-
Contestable markets: Key
Conditions
• Contestable markets have strategic interaction among
existing firms and potential new firms enter into a
market.
• A market is contestable if:
• All producers have access to the same technology.
• Consumers respond quickly to price changes.
• Existing firms cannot respond quickly to entry by
lowering price.
• There are no sunk costs.
• Therefore, incumbent firms have no market power over
consumers.
9-
CHAPTER 7
Market Structure
Oligopoly
2-22
RECAP
On Key Terms and Concepts
Key terms
• Oligopoly
• Collusion
• Leader and follower firms
• Reaction function
• Sunk cost
• Duopoly
• Best response function
• Cournot equilibrium
9-

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Market Structure: Understanding Oligopolies in 40 Characters

  • 3. Learning Objectives • After studying this chapter you will be able to: • Explain how strategic interaction shape optimal decisions in oligopoly market • Identify the conditions of oligopoly and explain how different types of oligopoly makes price decisions, output decisions, and firm profits • Identify the conditions for competitive market and explain market power and sustainability of long run profits. 2-3
  • 4. Introduction • An oligopolistic market structure describes the situation where a few firms dominate the industry • Managers select the optimal price and quantity in the following oligopoly market environments: • Sweezy • Cournot • Stackelberg • Bertrand • For more information on “Oligopolies and Game Theory”: • https://www.youtube.com/watch?v=JMq059SAQXM • For more information on “Oligopolies, duopolies, collusion, and cartels” • https://www.youtube.com/watch?v=N0L00FZnhtg&list=PLNz8UZHL3nk5w5ENxAigU1MCW3AXVMNrY 9-4
  • 5. Key Conditions ofOligopoly • The main conditions for oligopoly to exist are as follows: 1. A relatively small number of firms account for the majority of the market. Typical number of firms is between 2 and 20. 2. There are significant barriers to entry and exit. 3. There is an interdependence in decision-making. Products can be identical or differentiated. Oligopoly settings tend to be the most difficult to manage since managers must consider the likely impact of decisions of other firms in the market. 2-5
  • 6. Oligopoly Strategy: PriceChange Response Price C Optimal decision on price will depend on how the manager believes other managers will respond. Demand if rivals match price changes Output0 Demand2 Demand1 A B Demand if rivals do not match price changes
  • 9. Oligopoly Market Environments • Oligopoly market environments: • Sweezy • Cournot • Stackelberg • Bertrand • For more information on “The Different Types of Oligopoly” • https://www.youtube.com/watch?v=BqAvQWIilqk 9-9
  • 10. Conditions for SweezyOligopoly • There are few firms in the market serving many consumers. • The firms produce differentiated products. • Each firm believes its rivals will cut their prices in response to a price reduction but will not raise their prices in response to a price increase. • Barriers to entry exist. 9-
  • 11. Conditions for CournotOligopoly • There are few firms in the market serving many consumers. • The firms produce either differentiated or similar products. • Each firm believes that their rivals will not change their output if it changes its output. • Barriers to entry exist. 9-
  • 12. Cournot Oligopoly: Reaction Functions • Each firm makes an output decision assuming that rival will hold its output constant when the other changes its output level. • Marginal revenue of one firm is impacted by other firms output decision. • Firm’s profit-maximizing output level is called a best- response or reaction function. 9-
  • 13. Cournot Reaction Functions Quantity2 Firm has no incentive to change its output given the other firm’s output. Quantity1 A B Cournot equilibrium C D
  • 14. Cournot Oligopoly: Collusion • Collusion: A few dominant firms can negotiate to restrict output to charge higher prices in the market. • Collusion, however, is prone to cheating behavior. • Since both parties are aware of these incentives, reaching collusive agreements is often very difficult. 9-
  • 15. Incentive to Collude in aCournot Oligopoly Quantity2 Collusion outcome Quantity1
  • 16. Conditions for Stackelberg Oligopoly • There are few firms serving many consumers. • Firms produce either differentiated or homogeneous products. • Leader and follower firms: the leader (single firm) chooses an output before all other firms choose their outputs. • The followers (all other firms) take as given the output of the leader and choose outputs that maximize profits given the leader’s output. • Barriers to entry exist. 9-
  • 18. Conditions for BertrandOligopoly • There are few firms in the market serving many consumers. • Firms produce identical products at a constant marginal cost. • Firms involve in price competition and react optimally to prices charged by competitors. • Consumers have perfect information and there are no transaction costs. • Barriers to entry exist. 9-
  • 20. Contestable markets: Key Conditions • Contestable markets have strategic interaction among existing firms and potential new firms enter into a market. • A market is contestable if: • All producers have access to the same technology. • Consumers respond quickly to price changes. • Existing firms cannot respond quickly to entry by lowering price. • There are no sunk costs. • Therefore, incumbent firms have no market power over consumers. 9-
  • 22. 2-22 RECAP On Key Terms and Concepts
  • 23. Key terms • Oligopoly • Collusion • Leader and follower firms • Reaction function • Sunk cost • Duopoly • Best response function • Cournot equilibrium 9-