My updated reseach proposal for the research 'Web 2.0 usage in industries' a comparison study of the travel, retail and health industries.

1. WEB 2.0 USAGE IN INDUSTRIES
A comparison study of the travel, retail and health industries
Research Proposal

2. Contents
2
Research Team

Research Topic

Research Objectives

Research Questions

Research Approach

Contact Information


3. Research Team
3
Sjoerd Blauw

Management of Technology

Faculty Technology Policy and Management,

Delft University of Technology

Sponsor:

 Accenture Information Management Services
(Accenture AIMS)

4. Research Topic
4
Multi-channel literature sees the internet as

one channel.
Web 2.0 creates multiple internet channels.

Customers demand service thru the channel of

their choice.
Health
Travel
- Communities
- Rating of Hotels
- Share experiences
- Price comparison

5. Research Objectives
5
Create propositions indicating differences in

usage of Web 2.0 channels
Combining the multi-channel management and

Web 2.0 literature to create new perspective
on internet channels
Advice companies to fully utilize Web 2.0 in

their channel portfolio.

6. Research Questions
6
What is the relation between the goal and use

of Web 2.0 channels in multi-channel
management for business to consumer
interaction in the travel, retail and healthcare
industries?
1. What is Web 2.0?
2. What is multi-channel management?
3. How is Web 2.0 deployed as business to consumer interaction channel
by companies in the travel, retail and health industry?
4. What propositions can be derived from the Web 2.0 deployments?
5. Do experts from the travel, retail and health sectors recognize the Web
2.0 implications for multi-channel management for their industry?

7. Research Approach
Research Sub
7 Research Process Chapter Methology Deliverable
Question
1 Research questions
Research Problem
Description Web 2.0
2 1 Literature study Taxonomy Web 2.0
What is Web 2.0?
applications
Description multi-
channel management
What is multi-channel
3 2 Literature study
management? Taxonomy channel
types
How is Web 2.0
4 3 Case study Case descriptions
deployed as channel?
5 4 Induction Propositions
Formulate propositions
6 5 Expert review Validated propositions
Validate propositions

8. Contact Information
8
Sjoerd Blauw

 E-mail: sjoerd@sjoerdblauw.nl
 Website: http://www.sjoerdblauw.nl
 Twitter: http://www.twitter.com/sjoerdblauw