My speech as a member of the "International Advisory Board for Web and Transmedia Strategies" of Prix Italia - Rai

1. Simone Arcagni
University of Palermo
Emerging Series

2. Keyword: CONVERGENCE

3. By convergence, I mean the flow of content across multiple media platforms,
the cooperation between multiple media industries, and the migratory
behavior of media audiences who would go almost anywhere in search of the
kinds of entertainment experiences they wanted.
Convergence is a word that manages to describe technological, industrial,
cultural, and social changes, depending on who’s speaking and what they think
they are talking about. In the world of media convergence, every important
story gets told, every brand gets sold, every consumer gets courted across
multiple media platforms. Right now, convergence culture is getting defined
top-down by decisions being made in corporate boardrooms and bottom-
up by decisions made in teenagers’ bedrooms. It is shaped by the desires of
media conglomerates to expand their empires across multiple platforms and
by the desires of consumers to have the media they want where they want it,
when they want it, and in the format they want….
Henry Jenkins

4. ... ability of contents to adapt and move in a “media ecology”...
... strategies to activate fluxus...
... practices to realize new users’ experiences

5. Itunes...

6. but a new step of convergence is getting ready...
... a deeper convergence (pervasive and ubiquitous
computing - web 3.0)
... with a new star: VIDEO

7. Video Invasion!

8. data trafic will grow up ten times in 5 years
Cisco

9. audiovisual contents are going to be the half of that traffic
Ericsson

10. Netflix today in USA can count on the 35 per cent of all
contents in online traffic

11. everyday in the world there are quite 3 billions of video
visualizations

12. in 2019 videos on IP will amount to the 80% of the entire
IP traffic
(Cisco Visual Networking Index (VNI): Forecast and Methodology, 2014–2019)

13. videos on mobile device will grow for about 65%
while the traditional web will be about 24,9%

14. WEB 3.0...
UHD (Ultra-high-definition)
spherical video
360° video
video application M2M (Machine-to-machine)

15. “The Revenge of Hybrid Forms”

16. “The Revenge of Hybrid Forms”

17. Apocalypse!

18. according to Royal Society (GB) the Internet could crash
within 5 years... because of the videos (they are too heavy!
and the Internet could not support them)...
according to Bruce Sterling maybe the TV could be the
answer... a deep connecting television

19. What’s happening?

20. Facebook... for example...

21. in 2014 Facebook is officially the platform where most videos
are visualized by users
FB has exceeded YouTube
Facebook seems to became an OTT TV

22. New features:
embeddable
secret videos
subtitles
and so on...

23. ... and Riff: an app to create videos in collaboratives way

24. Twitter
Instagram
Flickr
Spotify
Hyperlapse
OurStories - Snapchat
Vyclone Stories

25. Twitch (a new Amazon acquisition) is a live streaming videos platform
and chat that share in a social way the gameplayers sessions

26. MY360 Samsung is a videos platform for mobile but oriented
towards wearable devices (and so augmented reality) and also
virtual reality headsets

27. Google Glasses
Samsung Gear VR
Oculus Rift (Facebook)
Morpheus (Sony)

28. Tom Tom Bandit
Periscope
Meerkat

29. And now let’s talk about contents
series
viral
transmedia

34. Who’s the producer of these “convergent” contents?
Sky online
Sky Go
Amazon Prime
Netflix
Oculus
...

35. LEGO
beyond the advertisement
beyond the webseries
beyond the movie

36. Under
beyond THE BRAND
beyond THE BOOK

38. who cares?

39. Yahoo! Screen
Vine
Instagram
Facebook
I’m Naomi...
First Time
Uno di troppo
Luminaries

41. Submarine Channel

42. technologies, platforms, systems and
contents... towards...

43. HoloLens (Microsoft)

44. Magic Leap (Google)

45. Computer Vision