INTERNET MARKETING, SEARCH ENGINE OPTIMIZATION - 22 Jul 2022 How Digital Marketing Has Helped Level the Playing Field for Small Businesses As long as there has been trading, people have used marketing to promote their goods or services. Historically, efforts would have focused on talking directly to consumers followed later by print mediums, radio ads, television commercials, and, yes- telemarketing. However, everything we know about traditional marketing changed with the launch of the internet.

1. How Digital Marketing Has Helped Level
the Playing Field for Small Businesses
Phone No. - 604.595.2495
Website - Nirvanacanada.com

2. As long as there has been trading, people have used
marketing to promote their goods or services. Historically,
efforts would have focused on talking directly to consumers
followed later by print mediums, radio ads, television
commercials, and, yes- telemarketing. However, everything we
know about traditional marketing changed with the launch of
the internet.
Today, marketers are not limited by geography, budget, or
competition as digital media has leveled the playing field for
businesses large and small to compete on a global scale.
Let’s take a closer look at what digital marketing is and how it
has changed the face of businesses worldwide.

3. Digital Marketing Strategies for Businesses of All Sizes
In the past, link building focused on quantity with little regard for
quality. Unsurprisingly, search engines like Google have released
several upgrades over the years that now not only ignore this
type of spammy linking but will actively penalize it.
A national or even global marketing campaign was once
something that only the largest companies could contemplate
undertaking but not anymore. Digital marketing has shattered
barriers opening doors for businesses of all sizes.
Whether your goal is to increase brand awareness, entice a
purchase, or foster brand loyalty, there is a digital marketing
channel that will help you engage with your audience. Depending
on your marketing strategy, your business might:

4. • Actively use social media to engage with new and existing
users
• Create original and exciting content to position your brand as a
trusted resource in its field
• Use website marketing tools to draw new traffic to your
website
• Leverage the power of SEO (search engine optimization) to
increase your organic search engine traffic
• Launch a PPC (pay-per-click) advertising campaign
Digital marketing is no longer simply a tool that marketers use.
It is the new face and the new way of marketing. If your
business isn’t currently employing a digital marketing strategy,
the time to start is right now.

5. What types of services can you access using cloud
computing?
While digital marketing is essential for any business, it has been
particularly important for SMEs. Whether trying to compete
nationally or simply increase exposure in local markets, digital
marketing has empowered small and medium enterprises to
extend their reach, and here’s how.
1. Reach the Right Audience
One of the biggest problems with traditional marketing channels
is focusing your efforts and marketing dollars on the right
audience. With the power of the internet, marketers can now
leverage vast amounts of data to specifically target the
consumers most likely to engage with your brand or purchase a
product or service with personalized messages.

6. A social media campaign can be designed to target users based
on demographics and psychographics such as age, gender,
interests, location, or browsing history. Personalized emails can
be sent to consumers who have previously interacted with your
brand thereby offering tailored promotional content. SEO can help
increase your ranking in search engine results related to your
goods or services.
2. Affordable Yet Highly Effective
Bang-for-buck, few marketing channels can compete with digital
media. Therefore, this has helped to level the playing field
between larger corporations and smaller businesses.

7. Where a radio, magazine, or billboard campaign can be
extremely costly and provide little guarantee of reaching the right
audience, a sleek website with professional content and SEO
services can all be had for comparatively less spending. What’s
more, your digital marketing message has much better odds of
reaching the right consumer by increasing your exposure and
brand awareness among those most likely to convert.
3. Digital Marketing is Measurable and Adaptable
Not only are traditional marketing mediums expensive, but
measuring their success can be highly challenging. There are few
reliable ways to measure whether a radio commercial or print ad
converted a listener into a sale and even fewer ways to test
different strategies and gauge their effectiveness.

8. Digital marketing, on the other hand, can deliver near-immediate
results. You can quickly get a clear picture of your marketing
message’s success by leveraging metrics such as clicks, views,
shares, likes, and time spent on a page. If your campaign hasn’t
delivered the desired outcomes, it can be quickly and
inexpensively altered.
4. Engage Consumers at Every Stage of the Buyers Funnel
Not all targets immediately convert into buyers, but with digital
marketing you can effectively reach consumers at each stage of
the sales funnel, nurturing leads into sales.

9. A typical buyer’s journey begins with a problem or need. At this
stage, your marketing strategy aims to raise awareness, attract
attention, and develop a relationship. Digital marketing strategies
might include SEO, blogs, and social media. As buyers journey
down the funnel, the focus shifts from attracting attention to
increasing engagement. Strategies here are more personalized
and might include mobile, email, and other active outreach
tactics. The last stage is where prospects convert into buyers.
Even then, your marketing efforts are not over.
Maintaining brand loyalty is a huge focus of any successful
marketing strategy. You must continue to engage and delight
consumers with targeted content, emailers, personalized
promotional offers, and other remarketing tactics.

10. Is it Time for Your Small Business to Make Big Moves?
Thanks to the internet, businesses of all sizes have the power to
expand their reach, whether it’s attracting new consumers in a
local market or developing new markets that would have
previously been unattainable.
Without breaking the bank, digital marketing has leveled the
playing field for smaller businesses to compete with larger
enterprises. If your business is ready to explore the world beyond
traditional marketing channels, Nirvana Canada can help develop
an effective digital marketing strategy to make it happen.

11. Contact Us
Address: 1500 - 701 w. Georgia Street,
Vancouver BC, V7Y 1C6
Phone no: 604-595-2495
Email: success@nirvanacanada.com
Website Blog:
https://www.nirvanacanada.com/businessonline/how-digital-
marketing-has-helped-level-the-playing-field-for-small-
businesses/