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Information Technology
in
Consumer Electronics
Group 2B:
Disha
Robin
Kunal
Pranshul
Siddharth
Sudarshan
Agenda
Spending on IT
Value Chain Disruptions
Business Model / Process Transformations
Successful Business Transformation
...
Spending on Information Technology
• The world has become increasingly HYPER-CONNECTED and hence
the line between CE & IT ...
Value Chain Disruptions in the Industry
• Forward integrating their distribution by
opening own store / selling through
we...
UnifiedCo-ordination
Diversified Replication
Business Model / Process Transformation
Business application – CRM
• 24 hours toll free number
• Online support on website
• Offers free mobile downloads from the...
Successful Business Transformation
• Apple transitioned from a computer company to a consumer
electronics company
Success ...
Failed Business Transformation
• Failure – Whirlpool (1999)
– Suffered a crippled shipping system resulting in 6 - 8 week
...
TRENDS - SMAC
• Online marketing using social platforms like Twitter and
Facebook
• Viral marketing through social media p...
• Mobile apps. Eg. Sony mobile app helps in :
– Searching for Sony products
– Pricing List
– Reviews
– Wishlist (Add produ...
Use of M-Net by Samsung
• To maximize returns on its marketing investments
• Managers can assess primary marketing objecti...
Reasons behind consumer electronics opting for Cloud Computing
• The desire for electronics manufacturers to differentiate...
THANK YOU !!
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Information Technology in the Consumer Electronics Industry

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This presentation covers the the IT spending in the Consumer Electronics Industry has increased in recent times highlighting some successful and some failed business transformation and finally looks into the IT Trends - Social, Mobile, Analytics & Cloud.

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Information Technology in the Consumer Electronics Industry

  1. 1. Information Technology in Consumer Electronics Group 2B: Disha Robin Kunal Pranshul Siddharth Sudarshan
  2. 2. Agenda Spending on IT Value Chain Disruptions Business Model / Process Transformations Successful Business Transformation Failed Business Transformation Trends
  3. 3. Spending on Information Technology • The world has become increasingly HYPER-CONNECTED and hence the line between CE & IT is very hard to distinguish. • Resulted in consumerization of information technology.  Consumer Products : 2% of revenue in 2011 Source: IT Metrics: IT spending & staffing report, 2011  Dell : 1.49% of revenue ~ $916 mn in 2011 Source: http://en.community.dell.com
  4. 4. Value Chain Disruptions in the Industry • Forward integrating their distribution by opening own store / selling through website. Classical Disintermediation • Coupling Galaxy and Wave with Airtel data plans • Google Services (Google News) as real time interface for marketing • Android software in Samsung. Network based Mediation • E-retail through eBay, Flipkart, etc. • Use of payment gateways. Remediation
  5. 5. UnifiedCo-ordination Diversified Replication Business Model / Process Transformation
  6. 6. Business application – CRM • 24 hours toll free number • Online support on website • Offers free mobile downloads from the website Business Model / Process Transformation
  7. 7. Successful Business Transformation • Apple transitioned from a computer company to a consumer electronics company Success - Apple’s iTunes (2001) • Revolutionized the music industry by digitizing music and selling it online Innovated in completely different format for selling the same product!
  8. 8. Failed Business Transformation • Failure – Whirlpool (1999) – Suffered a crippled shipping system resulting in 6 - 8 week delays in shipping orders, and inventory lying idle in their warehouses, after it went live with a SAP ERP application in spite of receiving warnings in the testing phase – Reason for go ahead : Preventing a delay in their implementation schedule Speed thrills, but kills!
  9. 9. TRENDS - SMAC • Online marketing using social platforms like Twitter and Facebook • Viral marketing through social media platforms raises consumer excitement more than traditional marketing • Increased engagement through continuous presence amongst consumers using social media Reference: http://mashable.com/2012/01/13/ces-20120-social-media/#432338- ViewSonic-Tablet-Series
  10. 10. • Mobile apps. Eg. Sony mobile app helps in : – Searching for Sony products – Pricing List – Reviews – Wishlist (Add products to your wishlist to buy later) – Dealer Store • Mobile devices designed to: – Process checkout – Accept payments – Email electronic receipts to customers, right there on the sales floor. Reference: http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content- Type/deloitte-debates/d3c33d448427f210VgnVCM1000001a56f00aRCRD.htm TRENDS - SMAC
  11. 11. Use of M-Net by Samsung • To maximize returns on its marketing investments • Managers can assess primary marketing objectives • Analyze the results of marketing investments around the globe • Build predictive models and what-if scenarios to test future investments • Revealed mismatches between some of its marketing investments and the maximum returns those investments could ever yield Reference: http://www.accenture.com/us-en/Pages/insight-technology-consumer-goods- companies-analytics-summary.aspx TRENDS - SMAC
  12. 12. Reasons behind consumer electronics opting for Cloud Computing • The desire for electronics manufacturers to differentiate themselves often, its cloud services that provide that “extra” zing to the products • The second reason is the desire to convert a one-time sale to a continuous revenue stream • The proliferation of connected technologies necessitates the sale of cloud-based services • E.g. : Google brings Cloud Computing to Consumer Electronics with Google TV TRENDS - SMAC
  13. 13. THANK YOU !!

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