2. INDIVIDUAL BEHAVIOUR
• Means some concrete action by a person
• The process of human behaviour is regarded as a stimulus-response
process
• Individual behaviour is affected by group, family and society within
which one functions.
3. Factors affecting Individual behaviour
• Personal Factors- Gender, age, education, abilities
• Learned Factors- Personality, Perception, Attitudes, Values, Learning
• Environmental factors- Economic conditions, political situations, cultural values, social norms
• Organizational factors- Physical facilities, organizational structure, organizational design,
leadership styles, reward system