Topic: Mobisoko - An Application Market Place for Africa Speaker: Michael Wakahe, Director, Shujaa Solutions Ltd Date: Nov 2nd 2011 Venue: Oshwal Centre, Nairobi, Kenya

1. Mobisoko: An Application
Market Place for Africa
Presented at:
AITEC East Africa Summit Nairobi, Nov. 2011
By
Michael Wakahe
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2. Table of Contents
 About Initiative
 Market Research
 App Store Components
 Business Model & Benefits
 Future Milestones
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3. About Initiative
 Mobile Application Distribution
 Localization for Africa
 Mobile software agnostic
Operator agnostic
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4. About Initiative
 Foreign based app stores not synonymous
with locals
 Account Creation & Billing in foreign currency
 Operators create “walled garden”
 Complex operator product development
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5. Market Research
Source: Stratsis Incite
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6. Market Research
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7. Market Research
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8. App Store Main Components
 Web & WAP interface
 SMS & USSD interface
 Developer Profile
 Administrative Control Panel
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9. App Store Auxilliary Components
 Documentation - Guides, EULA, Policies
 Social Media
 Customer Relationship Management
 Reporting & Statistics
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10. Interface Components
 Select by Top 10, Latest
 Select by Genre
 Select by Phone Model
 Feedback
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11. Business Models
 Freemium
 In-App Billing - SMS & Mobile Ads
 Revenue share on SMS
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12. Business Models
 Charge for Campaigns
 Integration with billing systems
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13. Auxilliary Benefits of Initiative
 Employment - Kazi kwa Vijana
 Local content disbursement
 Kenya & Africa as an ICT destination
 Research for hardware vendors, operators,
advertisers & others
 Promoting local talent
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14. Future Milestones
 R&D Web & WAP: < 1 month
 R&D SMS & USSD: by Q2 2012
 Technical Scaling: Q3 2012 and beyond
 Technical scaling includes security, failover & high availability,
language translation, media asset repository* Some possible
auxilliary systems: widget engines, advertisement engines, RAD
tools, content signing, testing tools and facility, server side hosting,
bluetooth app dispensers
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15. Future Milestones
 Collaboration with learning institutions
 Publicity events e.g. Mobile Monday at iHub
 Invite for general collaboration - advertisers, big game developers
e.g. Angry Birds, operators, billing systems, business people
 Campaigns across EA then Africa
 Promotional activities e.g. competitions, boot camps, media
features, advertisement on paraphernalia
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16. Contacts
Team members:
 Juliana Rotich
 Kipchumba Koimett
 Michael Wakahe
 Mulumba M. Lwatula
 Tim Kamau
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17. Email: info@mobisoko.com
Thank You!
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