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如何透過關鍵字被找到
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嘉義網路行銷部落
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讓客戶找上門之前,讓我們先來談談「情感與價值」
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如何透過關鍵字被找到
1.
Line:ppcountan Web:www.shuanet.com Phoe:0911177175
2.
如何讓客戶自動找上門
3.
讓客戶找上門之前,讓我們先 來談談「情感與價值」
4.
情感 理性
5.
不需要透過清楚說明商品規格,用情境 方式讓商品說話
6.
7.
讓我們想想,在決定時 是「需要」還是因為 被「吸引」
8.
9.
何謂價值
10.
舉例:如果你的重要資料都 在硬碟裡面,你願意花5萬元 救回來嗎?即時資料不是很多
11.
12.
品味 態度 安全
13.
價值類別 價值訴求 情感價值 親情、愛情、友情、上司與下屬、開心活潑、穩重的 功能價值
時間準確、太陽能、不需充電、gps、零件可拆、觸感絕佳的皮革 商業價值 保值、絕版珍藏、每年珍值、入門款精品 社會價值 氣質非凡、與眾不同、貴氣逼人
14.
行銷談的是價值,不是產品
15.
16.
17.
18.
19.
20.
堅持 信念 挑戰
21.
為什麼要大家都想要? 1、獲得更多的訂單 2、讓全世界都能看到我的產品跟我做生意 3、讓網站排名在最前面 4、不用出門就有訂單自動找上門 5、讓網路成為我的提款機
22.
你會如何選擇? 經營 內容
23.
產品 廣告
24.
網路行銷只是噱頭 不是光靠廣告就能 搞定一切
25.
如果你還是傳統迷思 燒 錢
26.
消費者模型與關鍵詞策略 注意 興趣 搜索
行動 分享 電視廣告 網路廣告 手機廣告 戶外廣告 廣播廣告 搜尋工具 新聞搜尋 網站搜尋 官方網站 品牌體驗 促銷訊息 直接購買 口碑 Blog Bbs mail 促銷卷 日本電通 2005年 訊息驗證
27.
消費者模型與關鍵字策略 百度 2010年 需求
搜索 評估 行動 分享 產品 飲食 旅行 購物 學習 搜尋工具 Fb Bbs web 官方網站 部落格 品牌體驗 促銷訊息 產品內容 直接購買 口碑 Blog Bbs Mail Fb Line youtube訊息驗證 促銷卷
28.
29.
多媒體廣告 推薦連結 Line Skype 簡訊 直接搜尋 自然搜尋/付費搜 尋 郵件/電子報 社交網路
30.
即時我做了許多方 法,但是還沒有客 戶找上門!!
31.
32.
讓有需要的 客戶找到你
33.
關鍵字 自然 搜尋
34.
搜尋關鍵字時 首頁出現廣告 瀏灠/跳出 費用花完不再出現廣告
35.
時間 成本
36.
搜尋關鍵字時 搜尋引擎會先找有關鍵字網站 出現在前三頁 瀏覽/跳出 排名屬於長效期
37.
成本 時間
38.
負擔/訂單 流量 流量 流量
39.
實作:請試著寫出 貴司產品或服務的 關鍵字詞!
40.
即時做了付費廣告和自然搜尋,還是 沒有客戶找上門。這時可以先了解這 個市場在說什麼
41.
42.
供及 傳 遞 需 要 傳遞工具:口號、 實體、社群、廣 告等。 需 求
43.
充電5分鐘,通話2 小時
44.
45.
店面在最前 面一定有業 績嗎?
46.
1、人潮 2、價格 3、產品 4、特色 5、知名度
47.
48.
內容 社群商務 屬於我們的消費者群組