Quality Function Deployment (House of Quality) of Lahore Shopping Malls

1. HOUSE OF QUALITY
SHOPPING MALLS IN LAHORE Strong Relationship
Moderate Reletionship
Weak Relationship
5= High
3= Medium
1= Low
Outlets
Sittingareas/aroma
FoodCourt(Nos.)
Cinema
Fun/PlayLand
MallofLahore
FortressSquareMall
XinhuaMall
GulbergGalleria
Brands 3 1 3 5 1
Ambience 3 5 1 3 3
Food 1 3 5 1 3
Movie 3 3 1 5 1
Fun for kids 1 3 1 1 5
11 15 11 15 13
44% 60% 44% 60% 52%
Submitted To: Dr. Usman Awan
Submitted By: Omer Iqbal
Roll No: MSTQM-53
Relationship Criteria
Rating Critera
IQTM, UNIVERISTY OF THE PUNJAB
TECHNICAL PRIORITIES
(Importance Rating)
Shop / Stores
Amusement
PLANNING /
COMPETITORS' MATRIX
CUSTOMER
REQUIREMENTS
MANUFACTURING PROCESSES