Assignment on International Marketing Samsung Company
CV of SHAHNAWAZ AHMED
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SHAHNAWAZ AHMED
226/5, Sultan Ganj, Shere-Bangla Road, Rayer Bazaar,
West Dhanmondi, Dhaka
Telephone# 01924075191;
Email: sanogreybd@gmail.com
SUMMERY:
9+ years of experience in the field of marketing, 6+ years of experience in telecom industry.
Two words that can explain me is “I understand”.
PERSONAL INFORMATION:
Father’s Name: Ahmed Reza
Mother’s Name: Nasreen Bano
Date of birth: 14th March of 1983
Religion: Islam
Nationality: Bangladeshi
Blood Group: AB +
ACADEMIC CREDENTIALS:
2002-2006:
Graduation in BBA from School of Business, North South University
Major: Marketing and Finance
CGPA: 3.14/4.00 scale
1999-2001:
Higher Secondary Certificate, BAF Shaheen College
Group: Science; Division: 1st, Dhaka Board
1997-1999:
Secondary School Certificate, Mohammadpur Government High School
Group: Science; Division: 1st, Dhaka Board
COMPUTER SKILLS:
Software: Microsoft Office Packages, Video pad Video editor, Wave pad Sound Editor, Adobe Photoshop,
Adobe Illustrator, Nero, etc
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EMPLOYMENT HISTORY:
From 4th
Jan - Now:
Grey Advertising BD Ltd., Associate Account Director of Client Service Department.
Current Key Responsibilities:
Receiving brief from client, sharing de-briefing & finalizing strategic space along with single idea on which
campaign will be executed.
Enhancing positive perception of brands through different image building campaigns.
Product campaigns to differentiate from competitors.
Executing outstanding but to-the-point creative solution for every campaign.
Ensuring business for the growth of agency.
Leading a team to serve different clients @ hand.
Maintaining job & outstanding lists for smooth operation.
From 4th
Oct – 3rd
Jan:
Benchmark Advertising Agency, Junior Account Executive of Client Service Department.
Key Responsibilities:
Accomplishing promotional activities of Standard Chartered Bank.
Establishing the Brand "Shark Sachet Powder" in Bangladesh.
Enhancing brand strength of Rahimafrooz (CNG conversion side only)
Achievements:
Event of Standard Chartered Bank -- "SCB Night"
Greeting Cards for the Ambassador Dr. Stefen Frowen of European Union
Achievements:
For Grameenphone:
Mother Brand Positioning with “Stay Close” & “Go Beyond”
Few key campaigns: Customer Care, Girl’s Tuesday, 20 Million, Bill-Pay, Cell-Bazaar, Health-Line,
Menu System, Study-Line, Call block, Welcome Tune, GP Internet, Internet Packages, Network, Brand
Guideline, Starter Kit, Letter of 71, Retail Environment Strategy, Ekushe February, Launch of SME
package Ekota, Launch of 3 prepaid packages Shohoj, Bondhu & Apon, Migration campaign, Relaunch
of Shohoj & Bondhu packages, Business Solution, Cricket VAS, Calendar & Diary for 2010, 3G launch,
Enclave, Internet For All, Cholo Bangladesh, Super 3G Network, etc
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Event: Book unveiling event of 71er chithi, Launch of Studyline, Duniya Kapano Tirish Minute, Amar
Desh Amar Gorbo, Aloashbei Launch & Winner Announcement, Child Software Launch, Mime
Launch, Chitmahal, etc
For Nokia:
Campaigns: Nokia Kinle Duniya Free Campaign, Nokia 3110 Snap A Story Campaign, Nokia playful
discovery, Mad.Stop promo etc
Launch: Nokia 3110, 2630, N81, N82, N95 silver, N95 Black, Nokia 5300, Nokia 5310, Nokia 5200,
Nokia 5610, Nokia 5700, Nokia 6500, Nokia 1200, Nokia 1208, Discover Nseries & many more.
Events: Nokia Value’s Event at Kurmitola Golf Club, IAC launch event at Déjà vu, Nokia 5700 DJ
Akin Event at Radisson
Others: Pilot project of Nokia at GPC, , Branding of Nokia at Nokia’s office & excel telecom ltd
(Chittagong office)
For Prothom Alo:
Reestablishing the Mother Brand Positioning with “Bodle Jao Bodle Dao”
Campaigns: “Bodle Jao Bodle Jao” with all ATL, BTL & Events all around the Bangladesh
Client Handled:
Grameenphone, Nokia, Prothom Alo, Golden Harvest (Bloop ice-cream + Dry food + Frozen Food),
Akij Foods & Beverage Ltd. (Speed + Spa + Farm Fresh + Frutika), SMC, ACI Shwapno, Premier
Bank, etc.
REFERENCES:
1. Syed Mohammed Tariq 2. Rajib Ahmed
Client Service Director Finance Director
Grey Advertising BD Ltd. Grey Advertising BD Ltd.
Telephone: 01711163193 Telephone: 01911317102
Email: syed.tariq@grey.com Email: rajib.ahmed@grey.com