devox india ltd.

1. ANA
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2. The case of a less expensive customer
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3. DEVOX (INDIA) LIMITED
Multinational company engaged in the
business of sportswear and sport shoes
objective: maximization of profit
policy: Don’t keep from the second lot
Goods once sold won’t be returned
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4.  MR. OBEROI (customer)
 MRS. OBEROI (wife of Mr. oberoi)
 RAHUL (sales executive trainee)
 MR. SHARMA (manager of the store)
 MR. KHARE (general manager)
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5. SWOT ANALYSIS
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6. STRENGTH
 Polite
 Cool
 Calm
 Use proper gesture
 Gives option
 Good listener
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7. WEAKNESS
 can be dominated
 submissive
OPPOTUNITIES
 can be a good sales executive in future
THREAT
 Can be dominated in case of dominant
personality
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8. STRENGTH
 Confident
 Persistent
WEAKNESS
 Arrogant
 Bad listener
 Casual approach
 Not consistent in his reasoning
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9. OPPORTUNITIES
 can be a dominant figure (only in some
situation)
THREAT
 can lose clients of his
 can hamper his personal life
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10. STRENGTH
 Cool minded
 Questioning
 Certain
 Factual
WEAKNESS
 Less verbal communication
 Lacks initiation
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11. OPPORTUNITIES
 Can be an effective customer
THREAT
 Can effect her personal life
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12. STRENGTH
 Effective communicator
 Better listener
 Polite
 Observer
WEAKNESS
 Offensive
 Lacks decision making ability
 Submissive nature
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13. OPPORTUNITIES
 can be a good manager
 can be a good leader
THREAT
 can be dominated by dominant person
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14. STRENGTH
 Precise
 Decisive
 Prompt
 Professional
WEAKNESS
 Bias attitude
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15. OPPORTUNITIES
 can be a good general manager
 can be a good arbitrator
THREAT
 Can be accused on his attitude towards the
customer
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16. STRENGTH
 Extensive chain of stores
 Have goodwill in the market
WEAKNESS
 Haven’t tapped the rural market
 Company policy not known to everyone
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17. OPPORTUNITIES
 Big untouched Indian market
 Possibility of expansion of business
THREATS
 Unclear company policy can hamper the sales
of the company
 Bias attitude towards the customer can spoil
the image of the company
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18.  Barrier of communication between Mr.
Oberoi and Rahul
 Problem of customer
 Attitude of seller towards the customer
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19.  The company should adopt unbiased
attitude towards the customers.
 Mr. oberoi should focus on important
dimension of communication- logic, tone of
reasoning, attitude and especially on his
listening part
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20.  Rahul and Mr. Sharma should change their
submissive attitude
 Mrs. Oberoi should increase her level of
verbal communication and also change her
initiative taking ability
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21.  It is an analysis of situation between a
customer i.e. Mr. oberoi and various officials
of DEVOX (INDIA) LIMITED.
 This case study also shows the importance of
3Vs in practical life
 This also shows the impact of circumstances
on our behavior
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22.  A company should adopt a unbiased attitude
toward its target customer
 Consumer like Mr. oberoi should have inherit
the 3 Vs of communication
(verbal, vocal, visual)
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23. Presented by:
Shagun toora
Shainda abdi
Shashank shekher singh
Sheo ram krishnan
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