JOINT vendor/partner lead generation SOLUTIONS that motivate and measure; simply, easily, inexpensively. Aug 1, 2012 CompTIA Breakaway, Las Vegas, NV

1. o Driving MEASURABLE pipelines, sales and motivationally-based
relationships as the goals
o Companies providing automated solutions
o About Tony Serino … channel background
o Traditional issues impacting joint vendor/channel lead generation efforts
o How/why just “Content Syndication” is insufficient
o Beyond Content Syndication: What /how the “state of the art” addresses
and resolves for both vendor and channel
o Case Study: ISV and partners
o Questions / Answers / Discussion
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