Sihirli Ayakkabılar markası yeni bir markanın nasıl yaratılacağı, nasıl yönetileceği, stratejilerini nasıl oluşturacağı hakkındaki bilgileri yıllarca sektörü izleyerek edinmiş olduğu deneyimlerden elde etmiştir. Marka bir yandan sektöre yeni bir soluk getirmekte iken bir yandan da sektörde gözlediği eksiklikleri gidermektedir.Bayanların topuklu ayakkabıya olan düşkünlükleri ve zevklerine uygun tercihler yapma istekleri sonucunda doğan marka sıradanlığın dışına çıkarak dikkat çeken farklı ürünler üretmektedir. Ürünlerin üretiminde kullanılan malzemelerin bir ürünün tercih edilmesinde önemli bir faktör olmasından dolayı kaliteli malzemeler kullanılarak el işçiliğini andıran özellikte ürünler tasarlanmaktadır. Markanın gerçekleştirmek istediği hedef ise markasını dünya çapındaki markalar ile rekabet edecek bir düzeye taşımak ve bu sektörde tartışılmaz liderliğe sahip olabilmektir.
www.sihirliayakkabilar.com
Delivered at APIStrat Boston 2016
One of the more challenging aspects of working with APIs is that outside of your own little tech bubble, nobody actually knows what an API is - despite being hopelessly dependent on APIs for their day to day lives. So how do you talk about APIs to the masses of people who have no idea what they are? You're going to have to do it - you'll need to talk to your non-technical colleagues about it, many of whom you're entirely dependent upon to improve your API or get it out to the masses; there'll be potential customers out there for whom your API is the exact solution to the problem they're having and there's the people you meet who ask you what it is you do.
In this talk we'll discuss how overcome this huge challenge for all of us in the business of APIs, how to establish not just a clear ubiquitous language when talking about our APIs but clarity and consistency of content - making sure your developers, salespeople, support and marketing are all talking about your APIs in a way that is accessible, meaningful and useful to all concerned, and how that consistency of understanding can be the difference between the success or failure of your API.
Delivered at APIStrat Boston 2016
One of the more challenging aspects of working with APIs is that outside of your own little tech bubble, nobody actually knows what an API is - despite being hopelessly dependent on APIs for their day to day lives. So how do you talk about APIs to the masses of people who have no idea what they are? You're going to have to do it - you'll need to talk to your non-technical colleagues about it, many of whom you're entirely dependent upon to improve your API or get it out to the masses; there'll be potential customers out there for whom your API is the exact solution to the problem they're having and there's the people you meet who ask you what it is you do.
In this talk we'll discuss how overcome this huge challenge for all of us in the business of APIs, how to establish not just a clear ubiquitous language when talking about our APIs but clarity and consistency of content - making sure your developers, salespeople, support and marketing are all talking about your APIs in a way that is accessible, meaningful and useful to all concerned, and how that consistency of understanding can be the difference between the success or failure of your API.
